Discover the most common cases of advertised content non-compliance of a promoted site or community.

The image and text of an advertisement must not mislead users. The advertisement must contain reliable and accurate information about the advertised product or service. The text should include details and meaningful conditions.

People click on advertisements to find something interesting. Expectations are not met if the advertised community has insufficient information or the site does not function nor work properly.

When advertising communities on VK is recommended:

• fill out a community description
• add photos, products, and discussions
• made at least 2-3 informative wall posts

Check this community example

When advertising sites on VK is recommended:

• add a detailed description of the advertised goods or services (for example, if advertising a webinar, the content should be described in detail, speakers are introduced, and feedback is shared)
• specify the information about the advertised organization such as name, contact information, bank details, tax numbers, registration number, certifications, etc.
• make sure that all pages display correctly and links function properly

An advertisement will be rejected if the advertised community is private or closed. The community should be open to all users. In the Help section, you can learn how to configure user access.

The domain in the advertisement should match the domain of the actual advertised website. This discrepancy may occur when using links with redirects (such as affiliate links, data collection link services, shorteners, etc).