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4.7. Requirements for placing advertisements of goods and services

Some categories of goods and services can be advertised only if the requirements are met. This is due to legal restrictions and VK Advertising Rules.

Banking organizations
To get the advertisement approved, send Support:
  • a scanned copy of the Banking Identification Number (BIN)
  • a scanned copy of a general license from the Central Bank of Russia
  • If the advertised organization is an intermediary, provide a scanned copy of the partner bank's license as well as a copy of the Letter of Guarantee that confirms only mediation services are carried out and validates the existence of all necessary licenses from the partner banks (the letter must be completed, printed, signed, and sealed).
The advertised site or community should indicate:
  • the full name of an organization that provides financial services (with the organization's legal form)
  • BIN certificate
  • number and issue date of the license
  • if the advertisement contains at least condition that affects the cost of the service (for example, the interest rate on a loan), there must be all other material terms of a contract.
Binary options
To get the advertisement approved, send Support:
  • a scanned copy of the Banking Identification Number (BIN)
  • a scanned copy of the professional securities market participant license
The advertised site or community should indicate in detail the services provided, the full name, the BIN, and the license number. The advertisement must not refer to the possibility of acquiring quick money.
Charity organizations
To get the advertisement approved, send Support:
  • registration documents confirming the status of a non-profit charitable organization
  • a scanned copy of the organization's charter
The advertised site or community should provide reference details and full contact information of the charity organization.
Brand-name products
To get the advertisement approved, send Support documents confirming the status of the brand's official distributor (this includes brands such as Nike, Adidas, Reebok, etc.) and other authorization documentation.
Beauty products and cosmetology services
To get the advertisement of cosmetology services approved, send Support a scanned copy of the medical practice license with applications.


To get the advertisement of beauty products approved, send Support:
  • scanned copies of product certificates or declarations of conformity
  • a scanned copy of the Banking Identification Number (BIN)
  • a scanned copy of the Letter of Guarantee, which validates the existence of all necessary declarations and certificates (the letter must be completed, printed, signed, and sealed).
In accordance with the Article 8 of the Federal Law "On Advertising", advertised sites or communities should publish the following information about the seller:
  • For legal entities: the name, location and state registration number of the record establishing the legal entity must be indicated
  • For individual entrepreneurs: the full name and the primary state registration number of the record establishing the person as an individual entrepreneur must be indicated
Laser tag, paintball, airsoft, shooting ranges
To get the advertisement approved, send Support:
  • a scanned copy of the Banking Identification Number (BIN)
  • a scanned copy of the Letter of Guarantee, which validates the existence of all necessary declarations and certificates (the letter must be completed, printed, signed, and sealed)
Pawnshops
To get the advertisement approved, send Support a scanned copy of the Banking Identification Number (BIN).
Lotteries, stimulating activities
To get the advertisement approved, send Support:
  • a scanned copy of the organization's charter
  • a scanned copy of the certificate of registration and the tax registration
  • a scanned copy of the registration in the Unified State Register of Legal Entities, dated no older than 1 month
  • a scanned copy of the Federal Tax Service permit for organizing and conducting lotteries
  • the registered rules of the lottery
  • a scanned copy of the certification of registration from the Federal Financial Monitoring Service (Rosfinmonitoring) to be a lottery organizer
According to the Article 9 of the Federal Law "On Advertising", the advertisement must notify how to participate in stimulating activities by indicating the contest dates, organizer information, contest rules, and prize information once the results are known, as well as the date, location, and procedure of receiving prizes. The advertised site or community must have the stimulating activity rules and the full contact information.

Please note that the minimum age for targeted lottery advertising is 18 years of age.
Fur
To get the advertisement approved, send Support:
  • a scanned copy of the Banking Identification Number (BIN)
  • specify product labels
  • a scanned copy of the Letter of Guarantee, which confirms all mandatory labeling of products occurred appropriately (the letter must be completed, printed, signed, and sealed)
Microfinance organizations
To get the advertisement approved, send Support:
  • a scanned copy of the Banking Identification Number (BIN)
  • a scanned copy of the certificate of registration for the register of microfinance organizations
In accordance with the Article 28 of the Federal Law "On Advertising", the full name and contact information should be located on the advertised site or community.

Real estate developers
To get the advertisement approved, send Support:
  • a scanned copy of the Banking Identification Number (BIN)
  • a link to the project declaration
Educational institutions, driving schools
To get the advertisement approved, send Support:
  • a scanned copy of the educational activity license (if applicable)
  • a scanned copy of the driving school's license (if applicable)
Pyrotechnics
To get the advertisement approved, send Support:
  • a scanned copy of the Banking Identification Number (BIN)
  • scanned copies of some certificates and declarations verifying the products
  • a scanned copy of the Letter of Guarantee which validates the existence of all necessary declarations and certificates of conformity (the letter must be completed, printed, signed, and sealed)
Food (tea, coffee, eggs)
To get the advertisement approved, send Support:
  • a scanned copy of the Banking Identification Number (BIN)
  • scanned copies of product declarations and certificates
Radar detectors and radar jamming devices
To get the advertisement for radar detectors approved, send Support:
  • a scanned copy of the Banking Identification Number (BIN)
  • a scanned copy of the certificate of conformity
  • a scanned copy of the Letter of Guarantee which validates the existence of all necessary declarations and certificates of conformity (the letter must be completed, printed, signed, and sealed)
The advertised site or community should not contain the term "radar jamming", as well as text telling drivers to exceed the speed limit, evade penalties for speeding, deceiving traffic police, or encouraging unlawful activities (e.g., "Forget about traffic fines with a radar detector!", "Save on fines!", "Radar detectors will solve your police problems!").
To advertise radar detectors to foreign users, it is necessary to provide proof that the installation and usage of radar detectors does not violate the legislation of other countries.
Sports nutrition
To get the advertisement approved, send Support:
  • a scanned copy of the Banking Identification Number (BIN)
  • scanned copies of product declarations and certificates
  • a scanned copy of the Letter of Guarantee, which validates the existence of all necessary declarations and certificates (the letter must be completed, printed, signed, and sealed)
Insurance
To get the advertisement approved, send Support:
  • a scanned copy of the Banking Identification Number (BIN)
  • a scanned copy of the license to carry out insurance services
  • if the advertiser is an intermediary, it is necessary to provide a Letter of Guarantee, which indicates that only intermediary and information services will occur (the letter must be completed, printed, signed, and sealed)
Forex Dealers
To get the advertisement approved, send Support:
  • a scanned copy of the Banking Identification Number (BIN)
  • a scanned copy of the professional securities market participant license issued by a regulatory body to operate as a forex dealer
  • If the organization is an intermediary, provide a scanned copy of the partner bank's license as well as a copy of the Letter of Guarantee that confirms only mediation services are carried out and validates the existence of all necessary licenses from the partner banks (the letter must be completed, printed, signed, and sealed)
In accordance with the Article 28 of the Federal Law "On Advertising", the advertised site or community should indicate the full name and contact information of the organization.
Jewelry
To get the advertisement approved, send Support:
  • a scanned copy of the Banking Identification Number (BIN)
  • a scanned copy of the certificate of registration to a special account with the Assay Chamber

If you cannot find your activity in the list above, select This didn't solve my problemI still have questions to send your request. The Support agents will then send a list of documents to be submitted in order to run the advertisement.
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