Advertising dating services on VK is subject to the following requirements:

• The advertisement text should provide information about the service and not mislead users by appealing to people through the person depicted in the photograph.
• The advertisement image should not draw users' attention to exposed parts of the body nor should they contain provocative sexual poses.
• Emphasis should be placed on serious long-term relationships rather than easy non-committal relationships.
  

• In target settings, the targeted audience can be no younger than 18.
• If single users are targeted, the advertisement must not create an impression about easy relationships.
• If users who are currently in relationships are targeted, only neutral headlines are permitted.
  

• The advertised site must have the following information about the project: a description of the project objectives, site rules, terms of service, personal data processing rules, and contact people connected with the project. The dating service should monitor compliance with social networking etiquette and take appropriate action if service rules are violated.
• If registration through social networks is possible on the site, it is necessary to implement VK authorization.
• Completely functional user resources: correctly operating buttons, tabs, and links.
• Absence of pop-up windows preventing usage of the service.
• Availability of complimentary functional service, accompanied by additional premium paid services, the lack of a mandatory membership fee, and by subscription, the absence of payment via text message.
• The dating service's domain name must match the service's name.

The VK Administration reserves the right to refuse advertisements of dating services if the advertisements conflict with the views and beliefs of VK.