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Simplified audience collection
The VKontakte system compares pages visited by a user and links from the uploaded price list: if the user viewed the product page specified in the feed, he or she will belong to the �Matched product page view� audience.
The collection mechanics is different from other dynamic retargeting audiences and has a number of specific features:
The collection mechanics is different from other dynamic retargeting audiences and has a number of specific features:
- If you have uploaded several price lists with the same goods, users will be collected to all price lists with matching links to the products. So, if you use dynamic retargeting with several price lists targeted at different cities or regions, you need to add geo-targeting in your ad settings.
- In case of redirection on the website or additional parameters in the links, there may be discrepancies in the number of users between the �Matched product page view� and �Product view page� audiences.
- A new event type is compatible with all old ones (view_product, view_search, etc.) � it can be combined in the formula with other product events, if they are configured.
How to set up?
Everything is done automatically, you just need to make three simple steps:
1. Enable the dynamic retargeting option for the advertising account.
2. Upload a price list in accordance with technical requirements.
3. Install a VKontakte pixel on all pages of your website. It is not necessary to configure product events.
Important condition: the pixel and the price list must be created in the same advertising account.
When these three steps are completed, the �Matched product page view� audience will begin to be collected in your price list.
Have you uploaded a price list in your account and set a pixel on your website? So, the audience will start to be collected. If this does not happen, go to the page with a description of possible errors.
As soon as the �Matched product page view� audience starts to be collected, you can create an ad template for dynamic retargeting: use the �Matched product page view� in the price list formula.
If you have set up product events on your website, you can safely combine several events in the ad formula.
1. Enable the dynamic retargeting option for the advertising account.
2. Upload a price list in accordance with technical requirements.
3. Install a VKontakte pixel on all pages of your website. It is not necessary to configure product events.
Important condition: the pixel and the price list must be created in the same advertising account.
When these three steps are completed, the �Matched product page view� audience will begin to be collected in your price list.
Have you uploaded a price list in your account and set a pixel on your website? So, the audience will start to be collected. If this does not happen, go to the page with a description of possible errors.
As soon as the �Matched product page view� audience starts to be collected, you can create an ad template for dynamic retargeting: use the �Matched product page view� in the price list formula.
If you have set up product events on your website, you can safely combine several events in the ad formula.
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