VKontakte targeted advertising is based on the
auction principle, which allows optimizing costs. You yourself determine how much you want to spend on VKontakte advertising . You can start placing ads with only 500 rubles in your account. However, the larger your budget is, the wider audience you can reach.
You can pay for VKontakte advertising using two models � for views of your advertisement or for clicks on it. Both models have their specific features, considering which you can increase efficiency of your advertising. Learn how
pay-per-view and
pay-per-click work.
After choosing your target audience, you will see a
recommended price for it. The recommended price depends on the number of advertisers who want to display their ads to the same audience that you do.
After saving your first advertisement, you will get access to the
advertising account interface, where you can replenish your account � you will pay for VKontakte advertising
in advance. Learn more how to pay VKontakte services in the
Payment and Documents section.