After you choose the audience that you want to show your ads to, the system will offer you a recommended rate. It depends on the number of advertisers participating right now in the auction for the same target audience that you are. Read more about how the auction works.

No. The recommended rate is a benchmark helping you to set an appropriate price. The system considers that the recommended rate is optimal to cover the majority of the target audience chosen by you. You can change it as you think fit.

• If you set a rate that is below the recommended one, your advertisement will be shown, but more rarely. If the rate is low, your advertisement will quickly become noncompetitive and will no longer be viewed.
• A rate higher than the recommended one will help to quickly cover the target audience as you advertisements will win in the auction more frequently. But your advertising budget will be spent more quickly.

If you do not have sufficient experience in auction advertising, we advise you to keep to the recommended value.

Please note that the recommended rate may change over time. To spend your budget effectively, you can monitor the changes and adjust the rate. To learn an updated recommended rate, you should click on the rate on the advertisement page.