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What is the impression limit?
You can use the impression limit to select how many times you want one user to see your ad.
If you select up to one impression per user, each user from the selected target audience will see your ad only once, i.e., each impression will be unique. This is useful if you want to tell a large number of people about something new, e.g., the opening of your cafe.
However, if you want users to better remember your ad, you should show it to them a few times. The optimal value in this case would be an impression frequency of up to 3-5 times per user.
You can also limit the ad impressions for a specific period. As soon as this period has passed, users will be able to see your ad again. You�ll no longer need to copy and relaunch ads, as the new function repeats the whole cycle automatically.
Use the Limit period feature to select a specific period. For example, if you set it for two impressions in seven days, users will be able to see your ad a maximum of two times every week. You can always edit the impression period limit on the ad page.
If you select up to one impression per user, each user from the selected target audience will see your ad only once, i.e., each impression will be unique. This is useful if you want to tell a large number of people about something new, e.g., the opening of your cafe.
However, if you want users to better remember your ad, you should show it to them a few times. The optimal value in this case would be an impression frequency of up to 3-5 times per user.
You can also limit the ad impressions for a specific period. As soon as this period has passed, users will be able to see your ad again. You�ll no longer need to copy and relaunch ads, as the new function repeats the whole cycle automatically.
Use the Limit period feature to select a specific period. For example, if you set it for two impressions in seven days, users will be able to see your ad a maximum of two times every week. You can always edit the impression period limit on the ad page.
- The impression frequency limit for an ad is only available for CPM ads. The cost per 1,000 impressions (CPM) and the maximum impressions objective are supported.
- The impression limit period isn't available for banners. For these ads, you can limit the impression frequency to only 100 times per user. Otherwise, there will be no limit on the ad impressions.
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