InForm’s cover photo
InForm

InForm

Advertising Services

Melbourne, VIC 1,551 followers

Promote the racing & sports industries through innovative products & experiences

About us

InForm is a leading digital innovator in the racing and sports wagering sector, harnessing advanced data analytics and AI tools to provide unmatched insights and services. We proudly boast one of Australia’s largest racing audiences and a rapidly expanding sports network, delivering impactful commercial content that drives value for our partners. Our goal is to establish ourselves as a global leader in the industry. We excel in data-driven strategies, commercial content creation, and cutting-edge technology tailored for the racing and sports industries. This allows us to help our partners connect with millions of users each year. InForm specialises in crafting engaging sports content and providing B2C customers with the tools they need to make informed betting decisions. At InForm, we empower our team members to propel our business forward by delivering best-in-class content, functionality, and platforms. Our dedicated technology, product, marketing, and sales teams work collaboratively to ensure that we meet and exceed our customers' expectations. We prioritise collaboration, innovation, and a strong customer focus, fostering an environment where motivated individuals continuously seek novel ways to achieve outstanding results. We are committed to a culture of continuous learning and personal development, actively investing in our team’s growth and expertise. Our efforts have been recognised as we proudly hold the Great Place to Work Certification for the fourth consecutive year. This accolade is awarded based on the engagement scores from our team, collected through our annual surveys, reflecting our commitment to creating a supportive and fulfilling workplace. https://greatplacetowork.com.au/companies/inform/ Join us at InForm as we shape the future of racing and sports wagering!

Industry
Advertising Services
Company size
51-200 employees
Headquarters
Melbourne, VIC
Type
Privately Held
Founded
2008
Specialties
lead generation, marketing, agile, wagering, data insights, technology, sports entertainment, sports insights, digital media, racing, fancy media, form guide, trend analysis, sports, product, and Racing

Locations

Employees at InForm

Updates

  • Inform is looking for an experienced iOS Developer to help shape and scale the Racenet app and Punters app — two leading apps in the horse racing and sports space. As an iOS Developer at Inform, you’ll join a small team of highly skilled, driven and passionate app developers. You will develop new app features, contribute to user experience discussions and help drive the direction of our app platform. Click below to find out more about the role and join the amazing team at News Corp. https://lnkd.in/gq3EqMcj

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    1,551 followers

    Last week, Inform sent Racenet’s Alex Donnelly and Gilbert Gardiner to Hong Kong for the Hong Kong International Races, alongside cameraman and producer Gerald Prado. Throughout the week, the team delivered daily trackwork wrap-ups, combining short-form social content with longer video pieces. Interviews with top trainers, including Mark Newnham and Joseph O’Brien, and champion jockeys Zac Purton, Ryan Moore, and James McDonald featured across Punters and Racenet. Highlights included Racenet’s Out The Gate special World Pool edition with Tom Marriott from Square In The Air, and Gilbert breaking the news that Massive Sovereign would not contest the Hong Kong Cup. The week concluded with a four-page liftout in the Herald Sun, extending coverage of the Hong Kong International Races to a national print audience. Overall, the week showcased both Racenet and Punters’ commitment to bringing premium international racing coverage to Australian audiences, underpinned by strong editorial execution and professional production value across the HKIR carnival. We extend our thanks to the Hong Kong Jockey Club for their warm welcome, collaboration and ongoing support. Racenet’s YouTube Coverage: https://lnkd.in/g6ZGsWrS A huge thank you to everyone in Australia who supported the team in Hong Kong through editing, producing, designing, and contributing across every area.

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      +2
  • View organization page for InForm

    1,551 followers

    As part of a collaboration with Racing Victoria, The AFL Today team was brought in to help simplify racing throughout the Spring Racing Carnival. Across a three part video series featuring long form episodes and social edits, the team broke down the key pillars of the carnival: Who to watch, Where to watch and How to speak Spring Racing. The series aimed to open the world of racing to a wider audience, especially AFL fans looking for something to follow in the off-season. By linking footy with the buzz of the Spring Racing Carnival, it made racing feel more approachable and familiar to new fans. Joined by former AFL Premiership Player Campbell Brown and Walley, the team brought the series vision to life, visiting Racing Victoria HQ, Flemington, Caulfield and The Valley to capture the energy that defines the season. You can check out the full AFL Today Spring Racing series playlist here: https://lnkd.in/eGhaCGqm Marcus Bazzano Liam McAllion Leo Mullaly Alessi Fernando

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    1,551 followers

    The Spring Carnival is well and truly underway, and the team at Inform has been going above and beyond to stay ahead of content opportunities and coverage. A huge thank you to everyone for the incredible amount of work and creativity that’s gone into producing such a high volume of quality content. Some of this came from the final Breakfast with the Best at The Valley in its current form, before renovations begin. With access to jockey interviews and behind-the-scenes moments, the team has continued to build engaging content across both racing brands - Racenet and Punters. Our new Racenet show Out The Gate, led by Alex Donnelly alongside Mitch Cohen and Gilbert Gardiner, has quickly gained momentum - growing in views and engagement each week. It delivers in-depth racing previews, form breakdowns, and key insights ahead of every weekend’s action. Meanwhile, the newly rebranded Punters show Hold All Tickets has been delivering weekly preview content throughout the Spring Carnival. The dynamic between former AFL premiership player Campbell Brown (aka Browndogg), Journalist and Tipster James Lamb, and Punters personality Marcus has really taken off, bringing a fresh perspective to the racing season. The team has also featured interviews with Katie McDonald, adding even more depth to the coverage. Check them out here: Racenet 👉 https://lnkd.in/es8QxpSJ Punters 👉 https://lnkd.in/eae4Hnfv

  • InForm reposted this

    A huge week for Racenet across Caulfield Cup / Everest week with our video and static graphic content. At InForm we looked to capitalize on Racenet's large audience and build out a proper video content plan this spring. A lot of hard work and planning has gone into this spring and last week yielded incredible results across multiple platforms and pieces of content. Social content views: 1,473,794 (+128% YoY) Big efforts by Alessi Fernando Olivia Spicer Leo Mullaly Kyle French Mark Jones Gerald Prado and Brodie Marchant + also to partners The Hong Kong Jockey Club and the World Pool.

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    1,551 followers

    As the Spring Racing Carnival gets underway, Racenet provides comprehensive coverage of all the action. With up-to-date news, expert tips, video content, form data, and essential tools, Racenet is the go-to companion for anyone following the Carnival. To coincide with our busiest time of the year, we’ve launched a new brand campaign highlighting why Racenet is the go-to destination this Spring for serious racing followers. Covering every angle of the Carnival with expert analysis, in-depth form, and exclusive insights, Racenet delivers the detail that true racing enthusiasts rely on. A big thanks to the talented teams at Roller and Visual Domain - together, we brought this campaign to life. Mark Jones Adam Brett Alessi Fernando

  • View organization page for InForm

    1,551 followers

    As the Spring Racing Carnival kicks into overdrive, Punters has you covered from every angle. From the latest news and tips to video content, form data, and tools, Punters is your perfect Carnival companion. To coincide with our busiest time of the year, we’ve launched a new brand campaign showing why racing fans, both serious and casual, should check out Punters this Spring. A big thanks to the talented teams at Roller and Visual Domain - together, we brought this campaign to life. Mark Jones Adam Brett Alessi Fernando

  • View organization page for InForm

    1,551 followers

    The 2025 AFL season has officially wrapped, and we couldn’t be prouder of what the AFL Today team has achieved this year. From standout interviews with players like Massimo D’Ambrosio, Kane McAuliffe, Lachie Fogarty, and Jake Riccardi, to producing high-impact content across major AFL events, this season has been full of highlights. Some key moments: Fresh content formats – This year the team experimented with new ways to capture AFL Season, including fan interviews, AFL players’ café and restaurant reviews, skits, and forfeits. Gather Round, Adelaide – Over 70 pieces of content delivered across platforms, generating 700,000 total views. The team also delivered an outstanding interview with TAB ambassador Luke Hodge, which brought their TAB partnership to life in exciting ways. Finals Series – A huge content push across all platforms, highlighted by hitting 10K subscribers during our live stream of the Collingwood v Adelaide clash in Week 1 of finals. They visited the footy festival, attended media opportunities for the Brownlow and the Grand Final parade to round out their coverage. With the 2026 AFL season on the horizon, the momentum keeps rolling. In the meantime, check out the rest of the Sports Today Network: Cricket Today and everything you need for spring racing with Racenet’s 'Out The Gate', and the refreshed 'Hold All Tickets' on Punters’. You might even spot some familiar faces! A huge thanks to Marcus Bazzano Liam McAllion Leo Mullaly Alex Donnelly as well as all the producers for all their hard work 🙌

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      +6
  • View organization page for InForm

    1,551 followers

    At InForm, people always come first. 💛 This R U OK? Day, we came together to create space for open conversations, reflection, and support across our teams. Sometimes, simply checking in with a colleague, friend, or loved one can be the spark that helps them through a tough time. To help break the ice, we celebrated with themed cookies, a small but meaningful way to start conversations that matter. Let’s remember: the conversation doesn’t end today. Let’s keep it going, every day.

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    1,551 followers

    Last month, the AFL Today Team, alongside members from Inform, had the incredible opportunity to participate in the a Bikram Yoga Trivia Challenge, in partnership with Yogahood Australia. Yogahood Australia, a dedicated not-for-profit organisation, is on a mission to make yoga accessible to everyone, especially at-risk and underserved individuals across Australia. Their vision is to share the transformative power of yoga, fostering a sense of community and inclusivity. Despite the challenges faced during the session, our team was inspired by the experience. We are proud to support Yogahood's mission and the values of inclusivity and empowerment that they champion. A huge thank you to Bel and the team at Move Body Wellness (Epping) for inviting us into their space and of course, Yogahood Australia for their leadership and dedication. Your work is truly making a difference! To learn more about Yogahood or to donate: https://lnkd.in/exSbg2Fc Kristine de Nava // Yogahood Australia Leo Mullaly // Marcus Bazzano // Liam McAllion - AFL Today Show (https://lnkd.in/eaRGW9xy)

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