THE ONE SHOW
The One Show is where the world's best ideas rise to the top. For over 50 years, the Pencil has stood as one of the most respected honors in advertising, design, and beyond. And at the pinnacle: the Crystal Pencil, awarded only to Best of Discipline winners—peer-to-peer recognition from a jury of over 300 global creative leaders.
Winning here is hard. That's why it matters. The One Show represents integrity, bold thinking, and the highest level of creative excellence across the industry.
With disciplines spanning the full spectrum of creativity—from timeless formats like Print and Film to cutting-edge categories in Gaming, Creative Use of AI, and the brand-new Creator Content discipline—The One Show continues to evolve alongside the work it honors.
Winners are celebrated on May 15, 2026, during Creative Week in New York City—a week-long global festival from The One Club for Creativity, the world's foremost nonprofit supporting and celebrating the creative community.
CELEBRATE WITH US
The One Show 2026 Ceremony returns on May 15 as the culminating night of Creative Week—an evening dedicated to celebrating the ideas and makers shaping culture today. Held at the iconic Cipriani Wall Street, the night unfolds in a setting of grandeur and high glamour, where the industry gathers to honor its most exceptional work. Hosted by Leslie Jones, whose bold, high-voltage presence promises moments of raucous fun alongside the celebration, this is where creativity is recognized at its highest level—and where the energy of the room is as unforgettable as the work itself.
Learn More and Get Tickets
THE ONE SHOW 2027
The One Show 2027 will be open for entry this fall. We'll be looking for your best work, follow along @theoneshowawards and @theoneclubforcreativity to be the first to know when we re-open for entry.
REVISITING THE ONE SHOW 2025
The world's leading celebration of creative excellence brought together brilliant ideas, bold voices, and unforgettable moments. From the year's winning work and global creative rankings to the juries who set the standard, The One Show 2025 was a season to remember.
Dive back into the highlights—explore the winners, see who topped the rankings, meet the jury, browse event photos, and gain insights from this year's report.
Winners
Explore the groundbreaking work that earned Pencils across all disciplines. From Gold to Merit, discover the ideas that defined excellence in 2025.
View Winners
Rankings
See which agencies, brands, networks, and production companies led the industry. The rankings reveal who earned the most Pencils in 2025.
View Rankings
Jury
Meet the global panel of creative leaders who judged The One Show 2025. Their expertise and high standards defined what rose to the top.
View Jury
Insights Report
Dive into the data and trends that shaped The One Show 2025. Analysis, statistics, and key findings from the year's competition.
View Report
HISTORY & LEGACY
Since its founding in 1973 by a group of passionate New York copywriters and art directors, The One Show has stood as one of the most prestigious and influential awards in advertising and design. For over 50 years, it has recognized the ideas, craft, and innovation that move culture forward—serving as a benchmark of creative excellence across the globe. To enter and win a One Show Pencil is to join a legacy shared by the industry's most celebrated talents and agencies. It signifies not just exceptional work, but work that endures—proof that creativity, when done right, has the power to define brands, inspire audiences, and shape the future of the creative industry.
GOLD / SILVER / BRONZE PENCILS
Icons of achievement that honor ideas distinguished by brilliance, craft, and lasting impact
Crystal Pencil
Awarded to Best of Disciplines, Best of Non-Profit, and the year's top ranked winners—including agencies, production studios, networks, and more
Black Pencil
The pinnacle honor—recognizing the single most defining idea of the year
Creative Marketer
Honoring a senior brand leader whose vision and bravery elevate creativity as a core driver of success
Green Pencil
Celebrating creativity that helps our planet thrive
SDG Pencil
Honoring ideas that drive global progress
Fusion Pencil
Recognizing creativity rooted in equity and inclusion
Penta Pencil
Awarding enduring excellence in brand-agency partnership
Students
Young Ones Student Awards
All students must enter Young Ones. Please follow the link below to access the dedicated student entry platform.
Visit Young Ones Entry Site