P&B: Jeremy Keith – Manu
In which I answer questions about blogging.
I’ve put a copy of this on my own site too.
Fortunately there’s a back-up on the Internet Archive, but this tale of Google’s overnight destruction of fourteen years of writing is truly infuriating.
When we use their services, we trust that companies like Google will preserve some of the most personal things we have to share. They trust that we will not read the fine print.
When you pitch your tent in someone else’s walled garden, they can tear down your home whenever they want.
In which I answer questions about blogging.
I’ve put a copy of this on my own site too.
Welcome back, Jason!
Ah, this is wonderful! Matt takes us on the quarter-decade journey of his brilliant blog (which chimes a lot with my own experience—my journal turns 25 next year)…
Slowly, slowly, the web was taken over by platforms. Your feeling of success is based on your platform’s algorithm, which may not have your interests at heart. Feeding your words to a platform is a vote for its values, whether you like it or not. And they roach-motel you by owning your audience, making you feel that it’s a good trade because you get “discovery.” (Though I know that chasing popularity is a fool’s dream.)
Writing a blog on your own site is a way to escape all of that. Plus your words build up over time. That’s unique. Nobody else values your words like you do.
Blogs are a backwater (the web itself is a backwater) but keeping one is a statement of how being online can work. Blogging as a kind of Amish performance of a better life.
Now, more than ever, it’s critical to own your data. Really own it. Like, on your hard drive and hosted on your website.
Is taking control of your content less convenient? Yeah–of course. That’s how we got in this mess to begin with. It can be a downright pain in the ass. But it’s your pain in the ass. And that’s the point.
It’d be best to publish your work in some evergreen space where you control the domain and URL. Then publish on masto-sky-formerly-known-as-linked-don and any place you share and comment on.
You don’t have to change the world with every post. You might publish a quick thought or two that helps encourage someone else to try something new, listen to a new song, or binge-watch a new series.
Also, developers:
Write and publish before you write your own static site generator or perfect blogging platform. We have lost billions of good writers to this side quest because they spend all their time working on the platform instead of writing.
Designers, the same advice applies to you: write first, come up with that perfect design later.
Some handpicked highlights from my blog.
The web is what we make it.
Write for yourself.
Another year on adactio.com
A selection of blog posts from the past year.