It is a sad and beautiful world wide web:
The technology that let people make web sites never went away. You can still set up a site as if it were 1995. But culture changes, as do expectations. It takes a certain set of skills to create your own web site, populate it with cool stuff, set up a web server, and publish your own cool-stuff web pages. I would argue that those skills should be a basic part of living in a transparent and open culture where individuals are able to communicate on an equal field of play. Some fellow nerds would argue the same. But most everyone else, statistically, just uses Facebook and plays along.
Paul Ford shines a light on the solution:
Standing against this tide of centralization is the indie web movement. Perhaps “movement” is too strong—it’s more an aesthetic of independence and decentralization. The IndieWebCamp web page states: “When you post something on the web, it should belong to you, not a corporation.” You should own your information and profit from it. You should have your own servers. Your destiny, which you signed over to Facebook in order to avoid learning a few lines of code, would once again be your own.
Beautiful, beautiful writing:
We could still live in that decentralized world, if we wanted to. Despite the rise of the all-seeing database, the core of the internet remains profoundly open. I can host it from my apartment, on a machine that costs $35. You can link to me from your site. Just the two of us. This is an age of great enterprise, no time to think small. Yet whatever enormous explosion tears through our digital world next will come from exactly that: an individual recognizing the potential of the small, where others see only scale.