Jon has seven answers:
- Build a culture to learn from mistakes
- Embrace healthy critique
- Fail little and often
- Listen to users
- Design. Learn. Repeat
- Create a shared understanding
- Always be accountable
It’s gratifying to see how much of this was informed by the culture of critique at Clearleft.
This is a really thoughtful piece by Rich, who’s got conflicted feelings about large language models in the design process. I suspect a lot of people can relate to this.
What I do know is that I find LLMs useful on occasion, but every time I use one I die a little inside.
Don’t get me wrong, there are some features under the mislabeled bracket of AI that have made a huge impact and improvement to my process. Audio transcription has been an absolute game-changer to research analysis, reimbursing me hours of time to focus on the deep thinking work. This is a perfect example of a problem seeking a solution, not the other way around. The latest wave of features feel a lot like because we can rather than we should, because.
Before the hagiographical praise for working with an iPad Pro, Robin nails the fundamental shape of the design process:
I had forgotten that there are two modes of design, just as there is in writing.
The first mode is understanding the problem, getting a ten-thousand foot view of the land. It’s getting people to acknowledge that this really is the problem we need to agree upon. This work needs to happen in a sketchbook in the form of messy, back-of-the-napkin drawings or in writing. All this helps you to form a proper argument and focus your thoughts.
The second mode of design is taking that ten-thousand foot view and zooming all the way in to the hairs on the back of the rabbit; figuring out the precise UI and components, the copywriting, the animations, the everything else. This should be done in a design tool like Figma or Sketch. And this is when we should be talking about color palettes, icons, design systems, and consistency.
The problem with almost all design work is that first phase never really happens. People don’t take that ten thousand foot view of the problem and are focusing instead on the pixels; they’re trapped by the system they know too well.
Yes, yes, yes! Spot on:
I think people get stuck in that second mode because productivity in design is often tied to “how many pages or frames did I design today?” when productivity should instead be thought of as “how did my understanding of the problem change?
Jon’s ranting about Agile here, but it could equally apply to design systems:
Agile and design is like looking at a picture through a keyhole. By slicing big things into smaller things, designers must work incrementally. Its this incrementalism that can lead to what I call the ‘Frankensteining’ of a digital product or service.
Digital things look ‘finished’ too soon. When something is a work in progress on a wall, it looks unfinished, so you keep working on it. moving things around, reshaping things, connecting things, erasing things, and making them again. Walls make it easier to iterate. Iteration, in my opinion, is massively correlated with quality.
Defining the damn thing.