Reinventing the web the long way around, in a way that gives Google even more control of it. No thanks.
Google search is no friend to the indie web:
Well-known brands often see most of their content indexed, while small or unknown bloggers face much stricter selectivity.
There was life before Google search. There will be life after Google search.
Information that you might search for may never appear in Google’s results. Not because it doesn’t exist, but because Google has chosen not to include it.
This is an excellent initiate spearheaded by Nicole and Sarah at Google! They want to fund research into important web UI work: accessibility, form controls, layout, and so on. If that sounds like something you’ve always wanted to do, but lacked the means, fill in the form.
Goodhart’s Law applied to Google’s core web vitals:
If developers start to focus solely on Core Web Vitals because it is important for SEO, then some folks will undoubtedly try to game the system.
Personally, my beef with core web vitals is that they introduce even more uneccessary initialisms (see, for example, Harry’s recent post where he uses CWV metrics like LCP, FID, and CLS—alongside TTFB and SI—to look at PLPs, PDPs, and SRPs. I mean, WTF?).
Good news: as of May 2021, page speed (or core web vitals, if you must) will be a ranking factor in Google Search.
Even better news: at the same time, Google AMP will lose its unfairly privileged position in the top stories carousel. Hopefully this marks the beginning of the end for Google’s failed experiment in forcing publishers to use their tech.
This is a handy tool if you’re messing around with Twitter cards and other metacrap.
A small-scale conspiracy theory from the innards of Google.
Something about a browser that grinds your gears? Share it!
I have been elected to the AMP advisory committee. My reign of terror begins!
Trying to understand why people think they need to make single page apps.
But AMP doesn’t trust us.