CSS { In Real Life } | Web Sustainability and the Ethical Dilemma
But is it always the case that faster websites are greener websites? We reluctantly have to consider another facet: if making a website for a car manufacturer faster leads to an increase in the number of cars sold, can we really say that our website is greener?
This is very timely for me, given that Clearleft is currently engaged on a project that’s making me decidedly queasy for this exact reason—the success metrics of the project would be net negative for the world.