Contextual advertising works. Targeted advertising? Who knows!
Let’s see all that proof that 400+ requests for thirsty ass always-running JavaScript is just what we have to do to make advertising good.
Google Topics is the successor to Google FLoC. It seems to require collusion from your “user agent”:
I can’t see why any other browser would consider supporting Topics. Google wants to keep tracking users across the entire web in a world where users realize they don’t want to be tracked. Why help Google?
Google sees Chrome as a way to embed the entire web into an iframe on Google.com.
Google and the entire tracking industry relies on IAB Europe’s consent system, which has now been found to be illegal.
The way most of the internet works today would be considered intolerable if translated into comprehensible real world analogs, but it endures because it is invisible.
You can try to use Facebook’s own tools to make the invisible visible but that kind of transparency isn’t allowed.
A spot-on description of how targetted advertising works …or rather, how it doesn’t.
They are still trying to sell me car insurance for my subway ride.
The incentives that Google technology created were very important in the evolution of this current stage of the web. I think we should be skeptical of AMP because once again a single company’s technology – the same single company – is creating the incentives for where we go next.
A thorough examination of the incentives that led to AMP, and the dangers of what could happen next:
I’m not sure I am yet willing to cede the web to a single monopolized company.
The myth of the effectiveness of behavioural advertising.
Responding to a very bad take on surveillance capitalism.
JavaScript and the observer effect.
What I’m hoping for in 2021.
The greatest trick the devil ever pulled was convincing the world that behavioural advertising is more effective than contextual advertising.