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Simon Uhl appointed Deutsche Welle Chief AI Officer

Deutsche Welle (DW) is further consolidating its artificial intelligence activities: Director General Barbara Massing has appointed Simon Uhl as Chief AI Officer (CAIO).

Simon Uhl, Chief AI Officer | Deutsche Welle (DW)
Image: Till Wollenweber/Media Lab Bayern

Uhl will be responsible for the strategic management of AI and data activities at DW. Together with the Management team, he will set priorities for cross-functional initiatives and further develop the company's AI strategy.

His new role is based in Directorate General Management. The objective is to improve cooperation between AI initiatives across DW, to establish common standards and to scale innovation more efficiently throughout the organization.

"Simon Uhl has extensive expertise in artificial intelligence, data journalism and media innovation. He is a strategic thinker who excels at bringing people and expertise together and he understands the challenges of digital transformation from multiple perspectives. I am delighted that, in his new role as Chief AI Officer, he will help shape the AI transformation across all of DW," says DW Director General Barbara Massing.

"Artificial intelligence presents tremendous opportunities for international journalism. What matters is that we use these technologies responsibly and in ways that strengthen our journalistic mission," says Simon Uhl.

About Simon Uhl

Simon Uhl works where journalism, technology, and media research converge. Before joining DW, he developed data journalism and AI-driven applications at DER SPIEGEL, among other organizations, and worked on innovation projects for the media industry at Media Lab Bayern.

Since joining DW in December 2025, he has most recently served as Head of Editorial AI & Lab, where he was responsible for developing and testing new AI applications and editorial workflows.