Developing and validating a comprehensive model of factors influencing consumer acceptance of SMS advertising: empirical evidence using SEM-PLS.

Mon, 01 Jan 2018 00:00:00 +0100

Mohammad Hamdi Al Khasawneh, Ahmed Shuhaiber:
Developing and validating a comprehensive model of factors influencing consumer acceptance of SMS advertising: empirical evidence using SEM-PLS. Int. J. Bus. Inf. Syst. 27(3): 298-330 (2018)