"In the Mood to Click? Towards Inferring Receptiveness to Search Advertising."

Qi Guo et al. (2009)

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DOI: 10.1109/WI-IAT.2009.368

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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Qi Guo, Eugene Agichtein, Charles L. A. Clarke, Azin Ashkan:
In the Mood to Click? Towards Inferring Receptiveness to Search Advertising. Web Intelligence 2009: 319-324

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