Galip Cihan Yalçin Abdullah Balli Karahan Kara Gülcan Isik Vladimir Simic 0001 Dragan Pamucar Mustafa Polat Pinar Aytekin Esra Serdar Tekeli Measuring promotional video performance through eye-tracking and cognitive evaluation: A Fermatean fuzzy decision analytics approach. 2026 114114 170 Eng. Appl. Artif. Intell. https://doi.org/10.1016/j.engappai.2026.114114 db/journals/eaai/eaai170.html#YalcinBKISPPAT26 streams/journals/eaai