<?xml version="1.0" encoding="US-ASCII"?>
<dblp>
<article key="journals/iam/KumarRASS24" mdate="2024-03-08">
<author orcid="0000-0002-3174-5326">Harish Kumar</author>
<author orcid="0000-0003-2188-6747">Philipp A. Rauschnabel</author>
<author>Madhushree N. Agarwal</author>
<author>Rajesh Kumar Singh</author>
<author orcid="0000-0003-3817-5861">Ritu Srivastava</author>
<title>Towards a theoretical framework for augmented reality marketing: A means-end chain perspective on retailing.</title>
<pages>103910</pages>
<year>2024</year>
<month>March</month>
<volume>61</volume>
<journal>Inf. Manag.</journal>
<number>2</number>
<ee type="oa">https://doi.org/10.1016/j.im.2023.103910</ee>
<url>db/journals/iam/iam61.html#KumarRASS24</url>
</article></dblp>
