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Line 1: {{Short description\|Brand of bargain-priced wine}} {{Use American English\|date=January 2021}} [[File:Two Buck Chuck for sale.jpg\|thumb\|Charles Shaw wine displayed in 2010 in a Trader Joe's grocery market.]] [[File:Charles Shaw $2.49.jpg\|thumb\|Charles Shaw display in California after the 2013 price increase to US$2.49]] '''Charles Shaw''' is an American brand of bargain-priced [[wine]].<ref>{{Cite book \|author=Julia Flynn Siler \|title=The House of Mondavi: The Rise and Fall of an American Wine Dynasty \|page=[https://archive.org/details/houseofmondavith00sile_0/page/310 310] \|location=New York \|publisher=Gotham Books \|year=2007 \|isbn=9781592402595 \|url-access=registration \|url=https://archive.org/details/houseofmondavith00sile_0/page/310 }}</ref> Largely made from [[California wine\|California grapes]], Charles Shaw wines <!-- currently --> include [[Cabernet Sauvignon]], [[White Zinfandel]], [[Merlot]], [[Chardonnay]], [[Sauvignon Blanc]], [[Shiraz grape\|Shiraz]], [[Valdiguié]] in the style of [[Beaujolais nouveau]], and limited quantities of [[Pinot Grigio]]. ==Overview== Charles Shaw wines were introduced at [[Trader Joe's]] grocery stores in California in 2002 at a price of [[United States dollar\|USUSD$]]1.99 per bottle, earning the wines the nickname "'''Two Buck Chuck'''", and eventually sold 800 million bottles between 2002 and 2013.<ref>{{Cite web\|last1=Rossen\|first1=Jake\|title=Why is Trader Joe's Wine Cheaper Than Bottled Water?\|url=http://mentalfloss.com/article/94047/why-trader-joes-wine-cheaper-bottled-water\|website=[[Mental Floss]]\|date=12 April 2017\|access-date=16 November 2018\|archive-url=https://web.archive.org/web/20181031061903/http://mentalfloss.com/article/94047/why-trader-joes-wine-cheaper-bottled-water\|archive-date=31 October 2018\|url-status=live}}</ref><ref name="German">{{Cite news \| url=http://www.dw-world.de/dw/article/0,1564,1091106,00.html \| title=The American Way of Aldi \| work=Deutsche Welle \| date=January 16, 2004 \| access-date=24 January 2013 \| archive-url=https://web.archive.org/web/20050306232510/http://www.dw-world.de/dw/article/0,1564,1091106,00.html \| archive-date=6 March 2005 \| url-status=live }}</ref> In 2009, an international version of [[Chardonnay]] from Australia was introduced in a limited number of stores. Prices in states other than California have increased to US$3.79 per bottle.<ref>{{Cite web \| work=Trader Joe's Fearless Flyer \| title=Charles Shaw Wine \| url=http://www.traderjoes.com/fearless-flyer/article.asp?article_id=433 \| date=February 6, 2012 \| access-date=17 December 2012 \| archive-url=https://web.archive.org/web/20130125095323/http://www.traderjoes.com/fearless-flyer/article.asp?article_id=433 \| archive-date=25 January 2013 \| url-status=dead }}</ref> The price was later raised.<ref>{{Cite news \| author=Cathy Bussewitz \| title=Price hiked for 'Two-Buck Chuck' \| url=http://www.pressdemocrat.com/csp/mediapool/sites/PressDemocrat/News/story.csp?cid=2210826&sid=555&fid=181 \| work=The Santa Rosa Press Democrat \| date=January 22, 2013 \| access-date=19 April 2017 \| archive-url=https://web.archive.org/web/20170420143355/http://www.pressdemocrat.com/csp/mediapool/sites/PressDemocrat/News/story.csp?cid=2210826&sid=555&fid=181 \| archive-date=20 April 2017 \| url-status=live }}</ref> {{As of\|2021\|08\|29\|df=US}}, a bottle of Charles Shaw retailed for US$2.99 in California. The cost of the wine is about 30 to 40 percent of the price, with the ~~glass~~bottle, cork and distribution the larger part. The cost of shipping Two-Buck Chuck anywhere out of California becomes too high to justify the US$1.99 price.<ref>{{Cite news\|last1=Konohovs\|first1=Konohovs\|title=The True Cost of a Bottle of Cheap Wine\|url=http://kalw.org/post/true-cost-bottle-cheap-wine#stream/0\|access-date=8 May 2017\|work=[[KALW]]\|date=16 June 2014\|archive-url=https://web.archive.org/web/20170506225824/http://kalw.org/post/true-cost-bottle-cheap-wine#stream/0\|archive-date=6 May 2017\|url-status=live}}</ref> In April, 2018, the winery introduced a line of [[Organic food\|organic]] wines, at USUSD$1 higher than their standard line.<ref>{{Cite news \| title =News Briefs for April 2, 2018 \| newspaper =[[Marvin Shanken\|Shanken News Daily]] \| date =April 2, 2018 \| url =http://www.shankennewsdaily.com/index.php/2018/04/02/20488/news-briefs-april-2-2018/ \| access-date =May 9, 2018 \| archive-url =https://web.archive.org/web/20180508072600/http://www.shankennewsdaily.com/index.php/2018/04/02/20488/news-briefs-april-2-2018/ \| archive-date =May 8, 2018 \| url-status =live }}</ref> ~~In some the price of a bottle is $2.99. It is euphemistically called "Three-Buck Chuck" by locals.{{cn\|date=September 2021}}~~ == History== [[File:Bronco Winery Modesto California.JPG\|thumb\|right\|Grapevines growing on the grounds of the Bronco Wine Company in [[Ceres, California]], where Charles Shaw wine is produced.]] The brand began as an eponymous winery owned by [[Charles F. Shaw]], producing [[Beaujolais]]-style wines in the [[Napa Valley AVA]].<ref>{{Cite web\|url=https://www.latimes.com/archives/la-xpm-1988-05-15-tm-3975-story.html\|title=A Beguiling Beaujolais : 'As Beautiful as a Vase of Fresh-Cut Flowers'\|date=May 15, 1988\|website=Los Angeles Times}}</ref> During bankruptcy proceedings in 1995, its trademark was acquired for US$27,000 by [[Bronco Wine Company]], co-owned by Fred Franzia, formerly of [[Franzia\|Franzia Brothers]] wines.<ref>{{Cite web\|url=https://trademark.trademarkia.com/charles-shaw-76472906.html\|title=CHARLES SHAW Trademark of Bronco Wine Company Serial Number: 76472906 :: Trademarkia Trademarks\|website=trademark.trademarkia.com}}</ref><ref>{{Cite magazine\|url=https://www.newyorker.com/magazine/2009/05/18/drink-up\|title=Drink Up\|first=Dana\|last=Goodyear\|magazine=The New Yorker\|date=11 May 2009}}</ref><ref>{{Cite web\|url=https://www.marketplace.org/2017/04/18/how-charles-shaw-wine-became-two-buck-chuck/\|title=How Charles Shaw wine became Two Buck Chuck\|date=April 18, 2017}}</ref> The company produces the Charles Shaw label at their [[Ceres, California\|Ceres]], [[Escalon, California\|Escalon]] and [[Napa, California]] wineries.<ref name="LATimes">{{Cite web\|url=https://www.latimes.com/archives/la-xpm-2006-apr-30-fi-franzia30-story.html\|title=Wal-Mart of Wine\|date=April 30, 2006\|website=Los Angeles Times}}</ref> A 2006 ''[[Los Angeles Times]]'' story said the company could fill 60,000 bottles of the Charles Shaw brand in two to three days.<ref name="LATimes"/> Line 19 ⟶ 20: Shaw's 2005 California Chardonnay was judged Best Chardonnay from California at the Commercial Wine Competition of the 2007 [[California Exposition and State Fair]]. The chardonnay received 98 points, a double gold, with accolades of "Best of California" and "Best of Class".<ref>{{Cite news \| url=http://napavalleyregister.com/wine/the-judgment-of-california-charles-shaw-chardonnay-is-state-s/article_09f74fcf-6cb8-5ac3-9400-9c99ff37bcd6.html \| title=The judgment of California: Charles Shaw chardonnay is state's best \| work=The Napa Valley Register \| date=June 29, 2007 \| access-date=19 April 2017 \| archive-url=https://web.archive.org/web/20170419214918/http://napavalleyregister.com/wine/the-judgment-of-california-charles-shaw-chardonnay-is-state-s/article_09f74fcf-6cb8-5ac3-9400-9c99ff37bcd6.html \| archive-date=19 April 2017 \| url-status=live }}</ref> ~~== In the media ==~~ * ''[[Oz and James's Big Wine Adventure]]'' (S:2,E4) visited the winery. * In ''[[Chuck (TV series)\|Chuck]]'' (S:4,E:11) Chuck and his team go to a winery in France while on a mission. An [[Oenophilia\|oenophile]] states that Chuck would not know the difference between fine wine and "Two Buck Chuck". Chuck replies that he likes Two Buck Chuck. * In ''[[Person of Interest (TV series)\|Person of Interest]]'' (S:4,E:3) Finch tells Shaw, "Until I can access some auxiliary funds, we have no choice but to commit to our identities' socioeconomic status." Shaw replies, "Copy that. Ramen and Two Buck Chuck for the rest of the month." * In ''[[Jane the Virgin]]'' (S:3,E4) Michael chides Jane for overspending on a bottle of wine, saying, "that is not Two Buck Chuck". * In ''[[Friends from College]]'' (S:2,E:2 -''Storage Unit''), the wine makes an appearance when [[Keegan-Michael Key\|Ethan Turner]] and [[Cobie Smulders\|Lisa Turner]] are getting rid of stored items from their marriage. * ''[[Modern Marvels]]'' (S:13,E:54 - "How Wine is Made"<ref>Archived at [https://ghostarchive.org/varchive/youtube/20211205/FLCaqhZ67zI Ghostarchive]{{cbignore}} and the [https://web.archive.org/web/20200507004544/https://www.youtube.com/watch?v=FLCaqhZ67zI&gl=US&hl=en Wayback Machine]{{cbignore}}: {{cite web\| url = https://www.youtube.com/watch?v=FLCaqhZ67zI\| title = Modern Marvels: How Wine Is Made - Full Episode (S13, E54) {{!}} History \| website=[[YouTube]]}}{{cbignore}}</ref><ref>{{Cite web\|url=https://www.history.com/shows/modern-marvels/season-12/episode-36\|title=Watch Freight Trains Full Episode - Modern Marvels\|website=HISTORY}}</ref>) Production of Charles Shaw and other wine made by [[Bronco Wine Company]] is seen in detail. == References == Line 32 ⟶ 25: == External links == * [http://www.snopes.com/business/market/shawwine.asp Charles Shaw rumor disclosure] by snopes.com~~{{Unreliable source?\|date=February 2020}}~~ * [http://tv.winelibrary.com/2007/04/10/2-buck-vaynerchuk-episode-212/ Video reviews of Charles Shaw] via Winelibrary TV * [https://money.cnn.com/2007/09/05/news/companies/Two_Buck_Chuck.biz2/index.htm?postversion=2007090703 Two Buck Chuck takes a bite out of Napa] article on CNN.com