Variety (magazine): Difference between revisions

{{Short description|American weekly entertainment trade magazine}}

| logo = [[File:Variety 2013 logo.svg|frameless|class=skin-invert]]

| caption = Cover of the OctoberApril 201417, 2024 issue

| publisher = Michelle Sobrino-Stearns (CEO &and Groupgroup Publisherpublisher)<br />Dea Lawrence (COO/CMO)

| based = [[Los Angeles]], [[California]], U.S.

'''''Variety''''' is an American [[trade magazine]] owned by [[Penske Media Corporation]]. It was founded by [[Sime Silverman]] in New York City in 1905 as a weekly newspaper reporting on theater and [[vaudeville]]. In 1933, '''''Daily Variety''''' was launched, based in Los Angeles, to cover the [[film industry|motion-picture industry]]. ''Variety''{{'s}} website features entertainment news, reviews, box office results, plus a credits database, production charts and film calendar.

== History ==

=== Founding===

''Variety'' has been published since December 16, 1905,<ref>{{cite magazine | url=https://archive.org/stream/variety01-1905-12#page/n2/mode/1up | title=Variety, First Year No. 1 | magazine=Variety | date=December 16, 1905 | page=3 | via=[[Internet Archive]]}}</ref><ref>"{{cite book | title=Inside Variety" published in| date=2000 (| publisher=Ars Millenii, | publication-place=Madrid) by| first=Peter | last=Besas}}</ref> when it was launched by [[Sime Silverman]] as a weekly periodical covering theater and [[vaudeville]], with its headquarters in [[New York City]]. Silverman had been fired by ''[[The Morning Telegraph]]'' in 1905 for panning an act which had taken out an advert for $50.<ref>{{cite magazine | url=https://archive.org/stream/variety81-1925-12#page/n257/mode/1up | title=How "Variety" Happened | magazine=Variety | date=December 30, 1925 | page=8 | via=[[Internet Archive]]}}</ref> He subsequently decided to start his own publication that, he said, would "not be influenced by advertising."<ref name="NYTStruggling">{{cite news | last1=Cieply | first1=Michael | title=Trade Papers Struggling in Hollywood | url=https://www.nytimes.com/2010/03/15/business/media/15variety.html | access-date=3 January 2021 | work=The New York Times | date=14 March 2010 | quote=Mr. Silverman started a paper of his own. Its first issue promised notices "that will not be influenced by advertising." | archive-date=January 26, 2021 | archive-url=https://web.archive.org/web/20210126072112/http://www.nytimes.com/2010/03/15/business/media/15variety.html | url-status=live }}</ref> With a loan of $1,500 from his father-in-law, he launched ''Variety'' as publisher and editor.<ref name="VarietyObit">{{cite magazine | url=https://archive.org/stream/variety111-1933-09#page/n208/mode/1up | title=Sime Silverman, founder of 'Variety,' Dies Suddenly in Hollywood at 60 | magazine=Variety | date=September 26, 1933 | page=1 | via=[[Internet Archive]]}}</ref> In addition to ''The Morning Telegraph'', other major competitors at the time of the company's launch were ''[[New York Clipper|The New York Clipper]]'' and the ''[[New York Dramatic Mirror]]''.<ref name="VarietyObit" />

The original cover designlogo, which is very similar to the current design, was sketched by Edgar M. Miller, a scenic painter, who refused payment.<ref name="archive18">{{cite magazine | url=https://archive.org/stream/variety41-1915-12#page/n158/mode/1up | title=The First Issue of Variety | magazine=Variety | date=December 24, 1915 | page=18}}</ref> The front cover contained pictures of the original editorial staff: Alfred Greason, Epes W. Sargeant (Chicot or Chic), Joshua Lowe, and Silverman.<ref name="Four-Letter">{{cite magazine | title='Variety's' Four-Letter Signatures, The Dog-Tags of its Critics | date=January 9, 1974 | magazine=Variety | page=26 | url=https://archive.org/details/sim_variety_1974-01-09_273_9/page/26/mode/1up | access-date=November 2, 2023 | via=[[Internet Archive]]}}</ref> The first issue contained a review by Silverman's son [[Sidne Silverman|Sidne]], also known as Skigie (based on the childish lisping of his name) who was claimed to be the youngest critic in the world at seven years old.<ref>{{cite magazine | url=https://archive.org/stream/variety01-1905-12#page/n4/mode/1up | title="Skigie," the Youngest Critic in the World | magazine=Variety | date=December 16, 1905 | page=5 | via=[[Internet Archive]]}}</ref>

In 1922, Silverman acquired ''The New York Clipper'' which had been reporting on the stage and other entertainment since 1853, in an attempt to attract advertising revenue away from ''[[Billboard (magazine)|Billboard]]'', following a dispute with William Donaldson, the owner of ''Billboard''.<ref name=house /> Silverman folded it two years later after spending $100,000, merging some of its features into ''Variety''.<ref name=house /><ref name="InsideStuff">{{cite magazine | url=https://archive.org/stream/variety111-1933-09#page/n210/mode/1up | title=Veteran 'Variety' Mugg Gives Some Inside Stuff on Sime's Starting 'V' | magazine=Variety | date=September 26, 1933 | page=3 | via=[[Internet Archive]]}}</ref><ref name=house/> The same year, he launched the ''Times Square Daily'', which he referred to as "the world's worst daily" and soon scrapped.<ref name="VarietyObit" /> During that period, ''Variety'' staffers worked on all three papers.

After the launch of ''[[The Hollywood Reporter]]'' in 1930,<ref name="Variety1932">{{cite magazine | url=https://archive.org/stream/variety105-1932-01#page/n1/mode/1up | title='Variety' Charges Hollywood Daily of Stealing Its News Each Week | date=January 5, 1932 | magazine=Variety}}</ref> Silverman launched the Hollywood-based ''Daily Variety'' in 1933 with Arthur Ungar as the editor. It replaced the ''Variety Bulletin'' that was issued in Hollywood on Fridays as a four-page wraparound to the ''Weekly''.<ref name=house /> ''Daily Variety'' was initially published every day other than Sunday but mostly on Monday to Friday.<ref>{{cite magazine | url=https://archive.org/stream/variety111-1933-09#page/n91/mode/1up | title=Daily Variety on Coast | magazine=Variety | date=September 12, 1933 | page=5}}</ref> The ''Daily'' and the ''Weekly'' were initially run as virtually independent newspapers, with the ''Daily'' concentrating mostly on Hollywood news and the ''Weekly'' on U.S. and international coverage.

Silverman passed on the editorship of the ''Weekly Variety'' to [[Abel Green]] as his replacement in 1933. He remained as publisher until his death later that year, soon after launching ''Daily Variety''. Silverman's son Sidne succeeded him as publisher of both publications but upon contracting [[tuberculosis]] in 1936 he could no longer take a day -to -day role at the paper.<ref name=Erichs>{{cite magazine | magazine=Variety | date=February 11, 1976 | page=2 | title=Harold Erichs, 74, 'Variety' Treasurer, Financial Officer; Career Spanned 60 Years | last=Silverman | first=Syd | author-link=Syd Silverman}}</ref> Green, the editor, and Harold Erichs, the treasurer and chief financial officer, ran the paper during his illness.<ref name=Erichs /> Following Sidne's death in 1950, his only son [[Syd Silverman]], was the sole heir to what was then ''Variety'' Inc. Young Syd's [[legal guardian]] Erichs, who had started at ''Variety'' as an office boy, assumed the presidency.<ref name=Erichs /><ref name=house />

Ungar remained editor of ''Daily Variety'' until his death in 1950.<ref name="UngarObit">{{cite news | last = | first = | title =Arthur Ungar Dies | newspaper =The Brattleboro Reformer | work = | date =25 July 1950 | url =https://www.newspapers.com/image/547833106/?terms=%22weekly%2Bvariety%22%2B%22daily%2Bvariety%22%2B%22ungar%22%2B%22green%22 | access-date =22 February 2021 | archive-date =July 4, 2021 | archive-url =https://web.archive.org/web/20210704202810/https://www.newspapers.com/image/547833106/?terms=%22weekly%2Bvariety%22%2B%22daily%2Bvariety%22%2B%22ungar%22%2B%22green%22 | url-status =live}}</ref>

He was followed by Joe Schoenfeld.<ref name=tom />

In 1953, [[Army Archerd]] took over the "Just for Variety" column on page two of ''Daily Variety'' and swiftly became popular in Hollywood. Archerd broke countless exclusive stories, reporting from film sets, announcing pending deals, and giving news of star-related hospitalizations, marriages, and births. The column appeared daily for 52 years until September 1, 2005.<ref>{{cite news | url=https://variety.com/2005/scene/markets-festivals/just-for-variety-column-to-end-after-52-years-1117926968/ | title='Just for Variety' column to end after 52 years | date=August 3, 2005 | access-date=March 12, 2018 | archive-date=March 12, 2018 | archive-url=https://web.archive.org/web/20180312204713/http://variety.com/2005/scene/markets-festivals/just-for-variety-column-to-end-after-52-years-1117926968/ | url-status=live}}</ref>

Erichs continued to oversee ''Variety'' until 1956.<ref name=Erichs /><ref name=house>{{cite magazine | magazine=Variety | date=January 14, 1981 | page=13 | title=The House That Sime Built | last=Gillette | first=Don Carle | url=https://archive.org/details/sim_variety_1981-01-14_301_11/page/13/mode/1up | access-date=May 6, 2024 | via=[[Internet Archive]]}}</ref> After that date, Syd Silverman managed the company as publisher of both the ''Weekly Variety'' in New York and the ''Daily Variety'' in Hollywood.

Thomas M. Pryor, former Hollywood bureau chief of ''[[The New York Times]]'', became editor of ''Daily Variety'' in 1959. Under Pryor, ''Daily Variety'' expanded from 8 pages to 32 pages and also saw circulation increase from 8,000 to 22,000.<ref>{{cite news|urlname=https://www.nytimes.com/2001/03/22/business/thomas-m-pryor-editor-89.html|title=Obituary - Thomas M. "Pryor; Editor, 89|newspaper=[[The New York Times]]|date=March 22, 2001|access-date=March 8, 2018|archiveNYT-date=Marchobit" 8, 2018|archive-url=https://web.archive.org/web/20180308232645/http://www.nytimes.com/2001/03/22/business/thomas-m-pryor-editor-89.html|url-status=live}}</ref><ref>{{cite web | url=http://simesite.net/?page_id=51 | last=Besas | first=Peter | title=Tom –| Simesite|website=simesite.net | access-date=April 12, 2018 | archive-date=March 8, 2018 | archive-url=https://web.archive.org/web/20180308232419/http://simesite.net/?page_id=51 | url-status=live}}</ref><ref name=tom />

Green remained as editor of ''Variety'' until hishe deathdied in 1973, with Syd taking over the role.<ref name="NYTAbelGreen">{{cite news | last1=Freeman | first1=William M. | title=Abel Green, Editor of Variety And Language Stylist, 72, Dies | url=https://www.nytimes.com/1973/05/11/archives/abel-green-editor-of-variety-and-language-stylist-72-dies-architect.html | page=42 | access-date=22 February 2021 | newspaper=[[The New York Times]] | date=11 May 1973 | archive-date=July 4, 2021 | archive-url=https://web.archive.org/web/20210704202805/https://www.nytimes.com/1973/05/11/archives/abel-green-editor-of-variety-and-language-stylist-72-dies-architect.html | url-status=live }}</ref><ref name=wat />

In 1987, ''Variety'' was sold to [[Cahners Publishing]] for $64 million.<ref>{{Cite news | issn=0458-3035 | last=Harris | first=Kathryn | title=Writers at Variety Ask: Will Sale End Freewheeling Era? | newspaper=[[Los Angeles Times]] | access-date=August 23, 2014 | date=July 15, 1987 | url=https://articleswww.latimes.com/archives/la-xpm-1987-07-15/business/-fi-2283_1_daily2283-varietystory.html | archive-date=August 26, 2014 | archive-url=https://web.archive.org/web/20140826113543/http://articles.latimes.com/1987-07-15/business/fi-2283_1_daily-variety | url-status=live}}</ref> In December 1987, Syd handed over editorship of ''Variety'' to Roger Watkins.<ref name=wat>{{cite magazine | magazine=Variety | title=Syd Silverman In New Variety Role; Roger Watkins Is Weekly Editor | date=October 28, 1987 | page=2}}</ref> After 29 years as editor of ''Daily Variety'', Tom Pryor handed over to his son Pete in June 1988.<ref name=tom>{{cite magazine | magazine=Variety | title=A Boffo 29 Years With Tom Pryor | date=June 22, 1988 | page=3}}</ref>

On December 7, 1988, Watkins proposed and oversaw the transition to [[color printprinting|four-color print]]. Upon its launch, the new-look ''Variety'' measured one inch shorter with a washed-out color on the front. The old front-page box advertisement was replaced by a strip advertisement, along with the first photos published in ''Variety'' since Sime gave up using them in the old format in 1920: they depicted Sime, Abel, and Syd.<ref>[{{cite web | last=Besas | first=Peter | title=Roger | url=http://www.simesite.net/roger/ www.| website=simesite.net/roger/], | at=7th paragraph. | url-status=live {{webarchive| archive-url=https://web.archive.org/web/20150205074151/http://www.simesite.net/roger/ | archive-date=February 5, 2015}}</ref>

Syd remained as publisher until 1990 when he was succeeded on ''Weekly Variety'' by Gerard A. Byrne and on ''Daily Variety'' by Sime Silverman's great-grandson, Michael Silverman. Syd became chairman of both publications.<ref>{{cite magazine | magazine=Variety | title=Byrne new Variety publisher; Silverman appointed chairman | date=February 7, 1990 | page=3}}</ref>

In April 2009, Bart moved to the position of "vice president and editorial director", characterized online as "Boffo No More: Bart Up and Out at ''Variety''". From mid -2009 to 2013, Timothy M. Gray oversaw the publication as Editor-in-Chief,<ref>{{cite news | first1=Brooks | last1=Barnes | last2=Cieply | first2=Michael | url=https://www.nytimes.com/2009/04/07/movies/07bart.html | title=Change of Guard at Variety Reflects Shifting Landscape | work=[[The New York Times]] | date=April 6, 2009 | access-date=February 25, 2017 | archive-date=December 26, 2019 | archive-url=https://web.archive.org/web/20191226151934/https://www.nytimes.com/2009/04/07/movies/07bart.html | url-status=live}} Accessed July 30, 2009 (registration required).</ref> after over 30 years of various reporter and editor positions in the newsroom.<ref>"[https://www.variety.com/index.asp?layout=about_staff_layout&dpt=Editorial Editorial Staff]". ''Variety''. Undated. Accessed August 9, 2009. {{webarchive|url=https://web.archive.org/web/20090619044658/http://www.variety.com/index.asp?layout=about_staff_layout&dpt=Editorial |date=June 19, 2009 }}</ref>

In October 2012, [[Reed Business Information]], the periodical's owner, (formerly known as Reed-Elsevier, which had been parent to Cahner's Corp. in the United States) sold the publication to [[PMC (company)|Penske Media Corporation]] (PMC).<ref>{{cite news | first=Patrick | last=Goldstein | work=[[The Los Angeles Times]] | date=July 19, 2012 | url=https://www.latimes.com/entertainment/movies/moviesnow/la-et-mn-big-picture-variety-20120719,0,2609760.story | title=The Big Picture: Variety's future looks bleak | access-date=February 18, 2020 | archive-date=October 15, 2012 | archive-url=https://web.archive.org/web/20121015053613/http://www.latimes.com/entertainment/movies/moviesnow/la-et-mn-big-picture-variety-20120719,0,2609760.story | url-status=live}} Accessed July 21, 2012</ref><ref>{{cite news | url=http://mediadecoder.blogs.nytimes.com/2012/10/09/in-a-fire-sale-penske-media-buys-variety/ | title=In a Fire Sale, Penske Media Buys Variety | work=The New York Times | access-date=October 9, 2012 | first1=Brooks | last1=Barnes | first2=Michael | last2=Cieply | date=October 9, 2012 | archive-date=October 10, 2012 | archive-url=https://web.archive.org/web/20121010214416/http://mediadecoder.blogs.nytimes.com/2012/10/09/in-a-fire-sale-penske-media-buys-variety/ | url-status=live}}</ref> PMC is the owner of ''[[Deadline Hollywood]]'', which since the [[2007–2008 Writers Guild of America strike]] has been considered ''Variety''<nowiki>'</nowiki>s largest competitor in online showbiz news. In October 2012, [[Jay Penske]], chairman and CEO of PMC, announced that the website's [[paywall]] would come down, the print publication would stay, and he would invest more into ''Variety''{{'}}s digital platform in a [[town hall meeting|townhall]].<ref>{{cite newsmagazine | url=https://www.deadline.com/2012/10/jay-penske-tells-variety-town-hall-today-pay-wall-ends-print-stays-digital-expands-351438/ | title=Jay Penske Tells Variety Town Hall Today: Pay Wall Ends, Print Stays, Digital Expands |website magazine=[[Deadline Hollywood]] | date=October 10, 2012 | publisher=[[Penske Media Corporation]] | access-date=October 11, 2012 | archive-date=October 11, 2012 | archive-url=https://web.archive.org/web/20121011155236/http://www.deadline.com/2012/10/jay-penske-tells-variety-town-hall-today-pay-wall-ends-print-stays-digital-expands/ | url-status=live}}</ref>

In March 2013, owner Penske appointed three co-editors to oversee different parts of the publication's industry coverage; Claudia Eller as Editor, Film; Cynthia Littleton as Editor, TV; and Andrew Wallenstein as Editor, Digital. The decision was also made to stop printing ''Daily Variety'' with the last printed edition published on March 19, 2013, with the headline "Variety Ankles Daily Pub Hubbub".<ref>{{cite news | work=Daily Variety | title=Variety Ankles Daily Pub Hubbub | date=March 19, 2013 | page=1}}</ref><ref>{{cite webnews | work=[[Reuters]] | title=Showbiz magazine Daily Variety goes out of print after 80 years | date=March 20, 2013 | access-date=May 5, 2018 | first1=Steve | last1=Gorman | first2=Brandon | last2=Lowrey | url=https://www.reuters.com/article/entertainment-us-usa-media-variety/showbiz-magazine-daily-variety-goes-out-of-print-after-80-years-idUSBRE92J01M20130320 | archive-date=December 28, 2019 | archive-url=https://web.archive.org/web/20191228122843/https://www.reuters.com/article/entertainment-us-usa-media-variety/showbiz-magazine-daily-variety-goes-out-of-print-after-80-years-idUSBRE92J01M20130320 | url-status=live}}</ref>

In June 2014, ''Variety'' launched a high-end real-estate breaking news site, ''Dirt'', under the direction of self-proclaimed "Real Estalker" Mark David, which later expanded to its own stand-alone site in 2019.<ref>{{cite webmagazine | title=Variety's Real Estate Section 'Dirt' Expands to Stand-Alone Site | date=August 19, 2019 | url=https://variety.com/2019/dirt/news/variety-dirt-real-estate-stand-alone-site-1203291433/ |website magazine=Variety | access-date=November 6, 2022 | archive-date=November 6, 2022 | archive-url=https://web.archive.org/web/20221106201809/https://variety.com/2019/dirt/news/variety-dirt-real-estate-stand-alone-site-1203291433/ | url-status=live}}</ref> October 2014 Eller and Wallenstein were upped to Co-Editors in Chief, with Littleton continuing to oversee the trade's television coverage. In June 2014, Penske Media Corporation entered into an agreement with Reuters to syndicate news from ''Variety'' and ''Variety'' Latino-Powered by Univision to distribute leading entertainment news to the international news agency's global readership. This dissemination comes in the form of columns, news stories, images, video, and data-focused products. In July 2015, ''Variety'' was awarded a Los Angeles Area Emmy Award by the Television Academy in the Best Entertainment Program category for ''[[Variety Studio: Actors on Actors]]'', a series of one-hour specials that take viewers inside Hollywood films and television programs through conversations with acclaimed actors. A second Los Angeles Area Emmy Award was awarded in 2016.

In June 2019, ''Variety'' shut down its Gaming section.<ref>{{cite web | last1=Ricchiuto | first1=Madeline | title=Variety to Shut Down Their Entire Gaming Section, Effective Just After E3 | date=May 10, 2019 | url=https://bleedingcool.com/games/variety-to-shut-down-their-entire-gaming-section-effective-just-after-e3/ | website=bleedingcool.com | access-date=February 5, 2021 | archive-date=April 17, 2021 | archive-url=https://web.archive.org/web/20210417121644/https://bleedingcool.com/games/variety-to-shut-down-their-entire-gaming-section-effective-just-after-e3/ | url-status=live }}</ref>

A significant portion of the publication's advertising revenue comes during the film-award season leading up to the [[Academy Awards]]. During this "Awards Season", large numbers of colorful, full-page "[[For Your Consideration (advertising)|For Your Consideration]]" advertisements inflate the size of ''Variety'' to double or triple its usual page count. These advertisements are the studios' attempt to reach other Hollywood professionals who will be voting on the many awards given out in the early part of the year, including the [[Academy Awards]], the [[Golden Globe Awards|Golden Globes]] and various guild award honors.{{citation needed|date=September 2015}}

* '''''Daily Variety''''' (first edition published September 6, 1933<ref>{{cite webmagazine | url=https://variety.com/2008/film/markets-festivals/depression-doesn-t-stop-i-daily-variety-i-1117994816/ | title=Depression Doesn't Stop Daily Variety |work magazine=Variety | last=Hofler | first=Robert | date=October 28, 2008 | access-date=April 23, 2018 | archive-date=March 4, 2016 | archive-url=https://web.archive.org/web/20160304215648/http://variety.com/2008/film/markets-festivals/depression-doesn-t-stop-i-daily-variety-i-1117994816/ | url-status=live}}</ref> and last published March 19, 2013) was the Los Angeles–based Hollywood and [[Broadway theatre|Broadway]] daily edition. The ''Daily Variety'' brand was revived in 2019 as a Mon–Fri email newsletter presenting the top stories of the last 24 hours. Top stories are also posted on the ''Daily Variety'' page of ''Variety.com''.<ref>{{cite web | url=https://variety.com/e/daily-variety/ | title=Daily Variety |work website=Varietyvariety.com | access-date=August 11, 2019 | archive-date=April 18, 2020 | archive-url=https://web.archive.org/web/20200418051034/https://variety.com/e/daily-variety/ | url-status=live}}</ref> '''''Daily Variety Gotham''''', (started in 1998) was the name of the New York City–based edition which gave a priority focus to [[East Coast of the United States|East Coast]] [[show business|show-business]] news and was produced earlier in the evening than the Los Angeles edition so it could be delivered to New York the following morning.

* '''''Variety.com''''' (launched in 1998) is the [[Internet]] version of ''Variety''. It was one of the first online newspapers to charge for access when it launched. In June 2010, all content on the website became paywalled.<ref>{{cite news | work=[[Daily Variety]] | date=June 25, 2010 | title=Paywall at 100% | page=1}}</ref> The paywall was removed in April 2013, but access to additional content, such as the archives, requires subscription. ''Variety'' is also available as a mobile app as '''''Variety On-The-Go'''''.<ref name="ap-nopaywallstint">{{cite news | url=https://www.google.com/hostednews/ap/article/ALeqM5jBCLQI3KL-K2QL_l9L2OsOzAG6xAD9CG1OI02 | title=Variety to begin charging for Web access Thursday | last=Nakashima | first=Ryan | date=December 9, 2009 | agency=[[The Associated Press]] | work=[[Google News]] | access-date=December 11, 2009}}{{dead link|date=June 2024|bot=medic}}{{cbignore|bot=medic}}</ref>

* '''''Variety Hitmakers''''' (first edition published in November 2017) is the publication's first music franchise.<ref name=Hitmakers>{{cite web | url=https://www.music-news.com/news/UK/109400/Kendrick-Lamar-and-DJ-Khaled-receive-honours-at-Variety-Hitmakers-event | title=Kendrick Lamar and DJ Khaled receive honours at Variety Hitmakers event | author=<!--News Desk; no by-line--> | date=November 19, 2017 | website=Music-News.com | archive-url=https://web.archive.org/web/20171119193356/https://www.music-news.com/news/UK/109400/Kendrick-Lamar-and-DJ-Khaled-receive-honours-at-Variety-Hitmakers-event | archive-date=November 19, 2017 | url-status=live | access-date=September 6, 2021}}</ref> The annual list recognizes the writers, producers, publishers, and other key personnel behind the scenes "who helped make―and break―the most consumed songs of the year as compiled by BuzzAngle Music".<ref name=BTS>{{cite webnews | url=https://www.koreatimes.co.kr/www/news/nation/2019/11/732_279019.html | title=BTS first K-pop act to win Variety's 'Group of the Year' award | last=Dong | first=Sun-hwa | date=November 21, 2019 | work=[[The Korea Times]] | archive-url=https://web.archive.org/web/20191121090220/https://www.koreatimes.co.kr/www/news/nation/2019/11/732_279019.html | archive-date=November 21, 2019 | url-status=live | access-date=September 6, 2021}}</ref><ref>{{cite web | url=https://variety.com/gallery/varietys-2017-hitmakers/ | title=Variety's 2017 Hitmakers | last=Bryant | first=Jacob | date=November 21, 2017 |work website=Varietyvariety.com | archive-url=https://web.archive.org/web/20171122213908/https://variety.com/gallery/varietys-2017-hitmakers/ | archive-date=November 22, 2017 | url-status=live | access-date=September 6, 2021}}</ref><ref>{{cite webmagazine | url=https://variety.com/2017/music/news/variety-hitmakers-most-consumed-tracks-2017-1202619816/ | title=Hitmakers: The 30 Most-Consumed Songs of 2017 | author=<!--Variety Staff; no by-line--> | date=November 21, 2017 |work magazine=Variety | archive-url=https://web.archive.org/web/20171122081708/https://variety.com/2017/music/news/variety-hitmakers-most-consumed-tracks-2017-1202619816/ | archive-date=November 22, 2017 | url-status=live | access-date=September 6, 2021}}</ref> [[Kendrick Lamar]], [[DJ Khaled]], and [[Scooter Braun]] featured on three individual covers of the premiere print issues, with Lamar named Hitmaker of the Year.<ref>{{cite web | url=https://www.rap-up.com/2017/11/21/kendrick-lamar-covers-variety-hitmakers-issue/ | title=Kendrick Lamar Covers Variety's Hitmakers | date=November 21, 2017 | work=[[Rap-Up]] | archive-url=https://web.archive.org/web/20171122021657/https://www.rap-up.com/2017/11/21/kendrick-lamar-covers-variety-hitmakers-issue/ | archive-date=November 22, 2017 | url-status=live | access-date=September 6, 2021}}</ref> He, along with Khaled and [[Hailee Steinfeld]], was honored at the inaugural Hitmakers awards ceremony held later that same month—the event has continued annually since.<ref>{{cite web | url=https://www.forbes.com/sites/stevebaltin/2017/11/22/variety-launches-hitmakers-music-franchise-with-kendrick-lamar-dj-khaled/ | title=Variety Celebrates 'Hitmakers' Kendrick Lamar, DJ Khaled | last=Baltin | first=Steve | date=November 22, 2017 |work website=[[Forbes.com]] | archive-url=https://web.archive.org/web/20210906180348/https://www.forbes.com/sites/stevebaltin/2017/11/22/variety-launches-hitmakers-music-franchise-with-kendrick-lamar-dj-khaled/ | archive-date=September 6, 2021 | url-status=live | access-date=September 6, 2021}}</ref><ref>{{cite web | url=https://www.idolator.com/7904078/varietys-hitmakers-brunch-honors-billie-eilish-bts-more | title=Variety's Hitmakers Brunch Honors Billie Eilish, BTS & More | last=Wass | first=Mike | date=December 7, 2019 | website=Idolator | archive-url=https://archive.today/20210906212259/https://www.idolator.com/7904078/varietys-hitmakers-brunch-honors-billie-eilish-bts-more | archive-date=September 6, 2021 | url-status=live | access-date=September 6, 2021}}</ref> Other honorees have included [[Dua Lipa]] and [[Bebe Rexha]] as 2018's Breakthrough Artist and Songwriter of the Year respectively,<ref>{{cite webnews | url=http://abcnewsradioonline.com/music-news/2018/11/29/dua-lipa-named-variety-breakthrough-artist-of-the-year-says.html | title=Dua Lipa named "Variety" Breakthrough Artist of the Year, says sophomore album will be "fun," "nostalgic" and "conceptual" | date=November 29, 2018 | website=[[ABC News Radio]] | archive-url=https://archive.today/20210906213727/http://abcnewsradioonline.com/music-news/2018/11/29/dua-lipa-named-variety-breakthrough-artist-of-the-year-says.html | archive-date=September 6, 2021 | url-status=live | access-date=September 6, 2021}}</ref> [[BTS]] (2019 Group of the Year),<ref name=BTS /> and [[Harry Styles]] (2020 Hitmaker of the Year).<ref>{{cite magazine | url=https://wwd.com/eye/parties/hes-probably-the-only-reason-im-alive-billie-eilish-says-of-brother-collaborator-finneas-oconnell-1203392117/ | title=Harry Styles Responds to 'Vogue' Cover Backlash: 'Lines Are Becoming More and More Blurred' | last=Kaufman | first=Gil | date=December 2, 2020 | magazine=[[Billboard (magazine)|Billboard]] | archive-url=https://web.archive.org/web/20201202153621/https://www.billboard.com/articles/columns/pop/9492446/harry-styles-variety-cover-highlights/ | archive-date=December 2, 2020 | url-status=live | access-date=September 6, 2021}}</ref><!--Do not add any further recipients/awards to avoid clogging entry with excessive details. Enough examples have already been provided.-->

On December 15, 1906, ''Variety'' published its first anniversary number that contained 64 pages, double the size of a regular edition.<ref>{{cite news | url=https://archive.org/stream/variety05-1906-12#page/n48/mode/1up | title=Anniversary Number | work=Variety | date=September 15, 1906}}</ref> It published regular bumper anniversary editions each year, most often at the beginning of January, normally with a review of the year and other charts and data, including, from 1938 onwards, lists of the top performing films of the year<ref name="32ndAnni" /> and, from 1949, the annually updated all-time rental chart.<ref>{{cite news | url=https://archive.org/stream/variety173-1949-01#page/n45/mode/2up | title=All-Time Top Grossers | work=Variety | page=47 | date=January 5, 1949}}</ref> The editions also contained many advertisements from show business personalities and companies. The 100th anniversary edition was published in October 2005 listing ''Variety''{{'s}} icons of the century.<ref>{{cite webnews | url=https://www.cbsnews.com/news/variety-names-centurys-top-icons/ | title=Variety Names Century's Top Icons | work=CBS News | date=October 21, 2005 | access-date=March 12, 2018 | archive-date=January 2, 2020 | archive-url=https://web.archive.org/web/20200102130929/https://www.cbsnews.com/news/variety-names-centurys-top-icons/ | url-status=live }} Accessed March 12, 2018.</ref> Along with the large anniversary editions, ''Variety'' also published special editions containing lots of additional information, charts and data (and advertising) for three film festivals: [[Cannes Film Festival]],<ref>{{cite news | title=Cannes Festival Special Issue | date=May 1989 | work=Variety}}554 pages</ref> MIFED Film Market,<ref>{{cite news | title=MIFED Film Market Review 1989 Special Issue | date=October 1989 | work=Variety}}392 pages</ref> and [[American Film Market]]<ref>{{cite news | title=10th American Film Market Edition | date=February 21, 1990 | work=Variety}}356 pages</ref> ''Daily Variety'' also published an anniversary issue each October. This regularly contained a day-by-day review of the year in show business and in the 1970s started to contain republication of the film reviews published during the year.<ref>{{cite news | title=43rd Anniversary Edition | work=Daily Variety | date=October 26, 1976}}</ref>

Older back issues of ''Variety'' are available on [[microfilm]]. In 2010, ''Variety.com'' allowed access to digitized versions of all issues of ''Variety'' and ''Daily Variety'' with a subscription.<ref>{{cite news | first=Tim | last=Gray | url=https://variety.com/2010/biz/news/opening-the-variety-vault-1118024050/ | title=Opening the Variety vault | work=Variety | date=September 13, 2010 | access-date=March 22, 2018 | archive-date=July 29, 2020 | archive-url=https://web.archive.org/web/20200729021324/https://variety.com/2010/biz/news/opening-the-variety-vault-1118024050/ | url-status=live }} Accessed March 9, 2018.</ref> Certain articles and reviews prior to 1998 have been republished on ''Variety.com''. The Media History Digital Library has scans of the archive of ''Variety'' from 1905 to 1963 available online.<ref>{{cite web | url=http://guides.library.ucla.edu/film/varietymag | title=UCLA Library Variety & Daily Variety Magazine | website=library.ucla.edu | access-date=March 9, 2018 | archive-date=January 2, 2020 | archive-url=https://web.archive.org/web/20200102130926/http://guides.library.ucla.edu/film/varietymag | url-status=live }}</ref>

The first issue of ''Variety'' sold 320 copies in 1905.<ref name="archive18" />

Paid circulation for the weekly ''Variety'' magazine in 2023 was 85,300 (Source: .<ref>BPA Audit Statement, 2023).</ref> Each copy of each ''Variety'' issue is read by an average of three people, with an estimated total readership of 255,900 (Source: .<ref>Ipsos Subscriber Study, 2013).</ref> ''Variety.com'' has 32 million unique monthly visitors (Source: .<ref>Comscore, March 2023).</ref><ref>BPA Worldwide, September 2011</ref>

For much of its existence, ''Variety''{{'s}} writers and columnists have used a [[jargon]] called ''slanguage''<ref>{{cite web | url= https://variety.com/static-pages/slanguage-dictionary/ | |title= ''Variety''{{'s}} "Slanguage Dictionary" | date= February 20, 2013 | |quote= Now that Variety is available online, we offer the following glossary of terms, most of which you're likely to see while scanning this site. | access-date= January 28, 2018 | |archive-date= December 18, 2015 | |archive-url= https://web.archive.org/web/20151218071350/https://variety.com/static-pages/slanguage-dictionary/ | |url-status= live }}</ref> or ''Varietyese'' (a form of ''[[headlinese]]'') that refers especially to the movie industry, and has largely been adopted and imitated by other writers in the industry. The language initially reflected that spoken by the actors during the early days of the newspaper.<ref name="InsideStuff" />

Such terms as "boffo", "payola", and "striptease" <!-- platter (for record), big time, vamp, payola, payoff, pushover, blockbuster, freeloader, disc jockey, deejay, emcee, cliffhanger, whodunit, soap opera, demo, inside stuff, looker (for beauty), corny, hick, oldie, passion pit, belly laff, hoofer isbn=978-0-520-05906-1 --> are attributed to the magazine.<ref>{{cite webnews | first=Gloria | last=Hillard | title=A Century of 'Variety'-Speak | url=https://www.npr.org/templates/story/story.php?storyId=4708916 | publisher=[[National Public Radio]] | date=June 18, 2005 | access-date=April 2, 2018 | archive-date=July 29, 2020 | archive-url=https://web.archive.org/web/20200729021614/https://www.npr.org/templates/story/story.php?storyId=4708916 | url-status=live}} Accessed March 15, 2008.</ref>

In 1934, founder Sime Silverman headed a list in [[Time (magazine)|''Time'' magazine]] of the "ten modern Americans who have done most to keep American jargon alive".<ref>{{cite magazine | url=http://www.time.com/time/magazine/article/0,9171,746817,00.html | archive-url=https://web.archive.org/web/20101125075353/http://www.time.com/time/magazine/article/0,9171,746817,00.html | url-status=dead | archive-date=November 25, 2010 | title=Press: Doctor & Duke | date=January 15, 1934 | magazine=Time | access-date=April 2, 2018}}</ref>

According to ''[[The Boston Globe]]'', the ''[[Oxford English Dictionary]]'' cites ''Variety'' as the earliest source for about two dozen terms, including "show biz" (1945).<ref name=Wren2005>{{cite news | last=Wren | first=Celia | date=February 27, 2005 | title=Do you speak showbiz? Variety celebrates 100 years of slanguage | url=https://www.boston.com/news/globe/ideas/articles/2005/02/27/do_you_speak_showbiz/?page=full | newspaper=[[The Boston Globe]] | access-date=February 5, 2015 | archive-date=February 5, 2015 | archive-url=https://web.archive.org/web/20150205095547/http://www.boston.com/news/globe/ideas/articles/2005/02/27/do_you_speak_showbiz/?page=full | url-status=live}}</ref> In 2005, Welcome Books published ''The Hollywood Dictionary'' by Timothy M. Gray and J. C. Suares, which defines nearly 200 of these terms.

One of its popular headlines was during the [[Wall Street Crash of 1929]]: "[[Wall Street Lays An Egg|Wall St. Lays An Egg]]".<ref>{{cite news | url=https://archive.org/stream/variety96-1929-10#page/n338/mode/1up | title=Wall St. Lays an Egg | work=Variety | date=October 30, 1929}}</ref> The most famous was "[[Sticks Nix Hick Pix]]"<ref>{{cite news | first=George | last=McCall | url=https://archive.org/stream/variety119-1935-07#page/n124/mode/1up | title=Sticks Nix Hick Pix | work=Variety | date=July 17, 1935}}</ref><ref>{{cite news | first=Elizabeth | last=Guider | url=https://variety.com/2005/film/news/1935-exhibitor-perspective-sticks-in-memory-1117922319/ | title=1935 exhibitor perspective 'Sticks' in memory | work=Variety | date=May 8, 2005 | access-date=March 8, 2018 | archive-date=July 29, 2020 | archive-url=https://web.archive.org/web/20200729021058/https://variety.com/2005/film/news/1935-exhibitor-perspective-sticks-in-memory-1117922319/ | url-status=live}}</ref> (the [[Theatrical property|movie-prop]] version renders it as "Stix nix hix pix!" in ''[[Yankee Doodle Dandy]]'' (1942), [[Michael Curtiz]]'s [[musical film|musical]]–[[biographical film]] about [[George M. Cohan]] starring [[James Cagney]]).

In 2016, ''Variety'' endorsed [[Hillary Clinton]] for [[President of the United States]], marking the first time the publication endorsed a candidate for elected office in its 111-year history.<ref>{{cite magazine | url=https://variety.com/2016/biz/news/variety-hillary-clinton-endorsement-1201905147/ | title=Variety Endorses Hillary Clinton for President | date=November 1, 2016 | access-date=November 2, 2016 | magazine=Variety | first1=Claudia | last1=Eller | first2=Andrew | last2=Wallenstein | archive-date=August 24, 2019 | archive-url=https://web.archive.org/web/20190824173715/https://variety.com/2016/biz/news/variety-hillary-clinton-endorsement-1201905147/ | url-status=live}}</ref>

''Variety''{{'s}} first offices were in the [[Knickerbocker Theatre (Broadway)|Knickerbocker Theatre]] located at 1396 Broadway on 38th and Broadway in New York. Later it moved to 1536 Broadway at the 45th and Broadway corner until [[Loew's]] acquired the site to build the [[Loew's State Theatre (New York City)|Loew's State Theatre]].<ref name="VarietyObit" /> In 1909, ''Variety'' set up its first overseas office in London.<ref>{{cite magazine | magazine=Variety | title=Abel Green, 72, Editor of Variety, Dies; 52 Years on Show Beat | date=May 16, 1973 | page=1}}</ref>

In 1920, Sime Silverman purchased an old brownstone building around the corner at 154 West 46th Street in New York, which became the ''Variety'' headquarters until 1987, when the publication was purchased.<ref name=":0">{{Cite book | title=Broadway: An Encyclopedia | last=Bloom | first=Ken | publisher=Routledge | year=2004 | location=New York | pages=538–540}}</ref> Under the new management of Cahners Publishing, the New York headquarters of the ''Weekly Variety'' was relocated to the corner of 32nd Street and Park Avenue South.<ref name=":0" /> Five years later, it was downgraded to a section of one floor in a building housing other Cahner's publications on West 18th Street, until the majority of operations were moved to [[Los Angeles]].{{Citation needed|date=May 2019}}

In late 2008, ''Variety'' moved its Los Angeles offices to [[5900 Wilshire]], a 31-story office building on Wilshire Boulevard in the Miracle Mile area.<ref name=":1">{{Cite webmagazine | url=https://deadline.com/2013/03/variety-deadline-westwood-building-headquarters-pmc-451471/ | title=Deadline And Variety To Live Under One Roof After Westwood Building Deal | date=March 12, 2013 |website magazine=[[Deadline Hollywood]] | publisher=[[Penske Media Corporation]] | access-date=May 24, 2019 | archive-date=December 18, 2018 | archive-url=https://web.archive.org/web/20181218023954/https://deadline.com/2013/03/variety-deadline-westwood-building-headquarters-pmc-451471/ | url-status=live}}</ref><ref>{{Cite newsmagazine | url=https://www.lamag.com/citythinkblog/a-sign-of-change-variety-name-removed-from-5900-wilshire/ | title=A Sign of Change: Variety Name Removed From 5900 Wilshire | magazine=Los Angeles Magazine | last=Arnold | first=Shayna Rose | date=November 15, 2013 |newspaper=Lamag - Culture, Food, Fashion, News & Los Angeles|access-date=May 24, 2019 | archive-date=November 12, 2019 | archive-url=https://web.archive.org/web/20191112121336/https://www.lamag.com/citythinkblog/a-sign-of-change-variety-name-removed-from-5900-wilshire/ | url-status=live}}</ref> The building was dubbed the ''Variety'' Building because a red, illuminated "''Variety''" sign graced the top of the buildingit.<ref name=":1" />

In 2013, PMC, the parent company of ''Variety'', announced plans to move ''Variety's'' offices to their new corporate headquarters at 11175 Santa Monica Blvd. in Westwood.<ref name=":1" /> There, ''Variety'' shares the 9-story building with parent company PMC, ''Variety'' Intelligence Platform, and PMC's other media brands, including ''Deadline.com'', ''Rolling Stone'', ''Vibe'', ''Billboard'', ''Robb Report'' and the West Coast offices of ''WWD'' and ''Footwear News''.<ref>{{cite news | last1=Kauffman | first1=Alexander | title=Is Variety Moving to Penske Media Headquarters on the 405? (Eeew!) | url=https://www.thewrap.com/variety-moving-penske-media-headquarters-405-eeew-70421/ | publisher=The Wrap | date=20 December 2012 | access-date=February 22, 2021 | archive-date=July 4, 2021 | archive-url=https://web.archive.org/web/20210704202805/https://www.thewrap.com/variety-moving-penske-media-headquarters-405-eeew-70421/ | url-status=live }}</ref>

On January 19, 1907, ''Variety'' published what is considered the first [[film criticism|film review]] in history. Two reviews written by Sime Silverman were published: [[Pathé|Pathe]]'s comedy short ''An Exciting Honeymoon'' and [[Edison Studios]]' western short ''The Life of a Cowboy'' directed by [[Edwin S. Porter]].<ref name="FirstReview">{{cite news | url=https://archive.org/stream/variety05-1907-01#page/n54/mode/1up | title=An Exciting Honeymoon | work=Variety | page=9 | date=January 19, 1907}}</ref><ref>{{cite web | url=http://www.filmsite.org/1907-filmhistory.html | title=Timeline of Greatest Film Milestones and Turning Points in Film History -– The Year 1907 | work=filmsite.org | access-date=March 8, 2018 | archive-date=January 13, 2020 | archive-url=https://web.archive.org/web/20200113084133/https://www.filmsite.org/1907-filmhistory.html | url-status=live}}</ref> ''Variety'' discontinued reviews of films between March 1911 until January 1913<ref name="VarietyMovieGuide">{{cite book | url=https://books.google.com/books?id=-WoexyWeRvUC | title=Variety Movie Guide | last=Elley | first=Derek | date=May 1, 1992 | publisher=Prentice Hall General Reference | isbn=9780139283420978-0-13-928342-0}}</ref> as they were convinced by a film producer, believed to be [[George Kleine]], that they were wasting space criticisingcriticizing moving pictures and others had suggested that favorable reviews brought too strong a demand for certain pictures to the exclusion of others.<ref>{{cite news | url=https://archive.org/stream/variety41-1915-12#page/n155/mode/1up | title=A Critic Confesses | work=Variety | page=16 | date=December 24, 1915}}</ref> Despite the gap, ''Variety'' is still the longest unbroken source of film criticism in existence.<ref name="VarietyMovieGuide" />

In 1930 ''Variety'' also started publishing a summary of miniature reviews for the films reviewed that week<ref>{{cite news | url=https://archive.org/stream/variety97-1930-01#page/n409/mode/1up | title=Miniature Reviews | work=Variety | page=22 | date=January 15, 1930}}</ref> and in 1951 the editors decided to position the capsules on top of the reviews,<ref>{{cite news | url=https://archive.org/stream/variety182-1951-06#page/n5/mode/1up | title=Film Reviews | work=Variety | page=6 | date=June 6, 1951}}</ref> a tradition retained today.

Writing reviews was a side job for ''Variety'' staff, most of whom were hired to be reporters and not film or theatre critics. Many of the publication's reviewers identified their work with four-letter [[pen names]] ("sigs") rather than with their full names. The practice stopped in August 1991.<ref name=sig>{{cite magazine | magazine=Variety | last=Bart | first=Peter | author-link=Peter Bart | date=August 5, 1991 | page=3 | title=Signing off on 'sigs'}}</ref> Those abbreviated names include the following:<ref name="Four-Letter" />

* Byro -– [[Stuart Byron]]

* Cart – [[Todd McCarthy]], 1979–1989; film review editor 1991–2010.<ref>{{cite web | url=https://www.rogerebert.com/rogers-journal/variety-this-thumbs-for-you | title=Variety: This Thumb's For You | author-link=Roger Ebert | last=Ebert | first=Roger | date=March 9, 2010 | access-date=July 5, 2011 | website=Rogerrogerebert.com Ebert's Journal| archive-date=January 29, 2014 | archive-url=https://web.archive.org/web/20140129031713/http://www.rogerebert.com/rogers-journal/variety-this-thumbs-for-you | url-status=live}}</ref><ref>{{cite webmagazine | url=https://variety.com/1982/film/reviews/e-t-the-extra-terrestrial-1200425287/ | title=Film Reviews: E.T. The Extra Terrestrial | last=McCarthy | first=Todd |work magazine=Variety | date=May 26, 1982 | access-date=March 11, 2018 | archive-date=January 13, 2020 | archive-url=https://web.archive.org/web/20200113084116/https://variety.com/1982/film/reviews/e-t-the-extra-terrestrial-1200425287/ | url-status=live}}</ref>

* DrekEdba – [[DerekEd Elley]]Barry<ref name=sig"Variety25" />

* HawkHar – Robert[[Jim HawkinsHarwood|James Harwood]]<ref>{{cite news |last=Saperstein|first=Pat| url=https://variety.com/20171993/filmscene/festivalspeople-news/bobjim-robertharwood-hawkins-dies-dead-variety-italy-1202594907110304/ | title=BobJim Hawkins,Harwood Longtime| Variety Journalist, Dies at 93|work=Variety | date=OctoberSeptember 227, 20171993 | access-date=NovemberApril 206, 20202021 | archive-date=SeptemberJuly 234, 20202021 | archive-url=https://web.archive.org/web/2020092307543720210704202805/https://variety.com/20171993/filmscene/festivalspeople-news/bobjim-robertharwood-hawkins-dies-dead-variety-italy-1202594907110304/ | url-status=live}}</ref>

* HermHawk – HermanRobert SchoenfeldHawkins<ref>{{cite news | last=Saperstein | first=Pat | url=https://www.nytimesvariety.com/19792017/07film/20festivals/archives/obituarybob-1robert-nohawkins-title.htmldies-dead-variety-italy-1202594907/ | title=Obituaries|work=TheBob NewHawkins, YorkLongtime Variety Journalist, Dies at 93 Times|page work=D13Variety | date=JulyOctober 2022, 19792017 | access-date=November 20, 2020 | archive-date=NovemberSeptember 2923, 2020 | archive-url=https://web.archive.org/web/2020112908491720200923075437/https://www.nytimesvariety.com/19792017/07film/20festivals/archives/obituarybob-1robert-nohawkins-title.htmldies-dead-variety-italy-1202594907/ | url-status=live}}</ref>

* LeyLand – [[JoeRobert Leydon]]<refJ. name=sig/>Landry

* Pry – Thomas M. Pryor, editor of ''Daily Variety'' from 1959 until his retirement in 1988.<ref name="Pryor-NYT-obit">{{cite news | url=https://www.nytimes.com/2001/03/22/business/thomas-m-pryor-editor-89.html | title=Thomas M. Pryor; Editor, 89 | work=The New York Times | page=A25 | date=March 22, 2001 | access-date=November 20, 2020 | archive-date=March 8, 2018 | archive-url=https://web.archive.org/web/20180308232645/http://www.nytimes.com/2001/03/22/business/thomas-m-pryor-editor-89.html | url-status=live}}</ref>

* Sid or Skig – [[Sidne Silverman]], ''Variety'' publisher and Sime Silverman's son.<ref name=sig />

* Sisk – Robert Sisk, formerly a writer of "news letters" for ''[[The Baltimore Sun|The Sun]]'' in Baltimore, Maryland.<ref>{{cite news | url=http://archive.org/details/variety83-1926-06/page/n261/mode/2up | title=Inside Stuff On Legit | work=Variety | date=June 23, 1926 | page=36 | via=Internet Archive | access-date=February 26, 2020}}</ref>

* The Skirt – Hattie Silverman, Sime's wife<ref name=sig />

* Whit – Whitney Williams<ref>{{cite web | url=https://variety.com/author/whitney-williams/ | title=Whitney Williams | work=Varietyvariety.com | access-date=December 2, 2020 | archive-date=February 28, 2021 | archive-url=https://web.archive.org/web/20210228212306/https://variety.com/author/whitney-williams/ | url-status=live}}</ref>

In 1992, ''Variety'' published the ''Variety Movie Guide'' containing a collection of 5,000 abridged reviews edited by [[Derek Elley]].<ref name="VarietyMovieGuide" /> The last edition was published in 2001 with 8,500 reviews.<ref>{{Cite book | title=Variety Movie Guide 2001 | last=Elley | first=Derek | date=March 1, 2001 | publisher=Penguin Group (USA) Incorporated | isbn=03995265790-399-52657-9}}</ref> Many of the abridged reviews for films prior to 1998 are published on ''Variety.com'' unless they have later posted the original review.<ref>{{cite webmagazine | url=https://variety.com/1985/film/reviews/maximum-overdrive-1200426863/ | title=Film reviews -– Maximum Overdrive | date=January 1986 | magazine=Variety | access-date=March 11, 2018 | archive-date=March 12, 2018 | archive-url=https://web.archive.org/web/20180312083832/http://variety.com/1985/film/reviews/maximum-overdrive-1200426863/ | url-status=live}}</ref>

The annual anniversary edition published in January would often contain a [[necrology]] of the entertainment people who had died that year.<ref>{{cite news | work=Variety | title=Necrology of 1982 | page=239 | date=January 12, 1983}}</ref>

''Variety'' started reporting [[box office]] grosses for films by theatre on March 3, 1922, to give exhibitors around the country information on a film's performance on Broadway, which was often where first run showings of a film were held. In addition to New York City, they also endeavored to include all of the key cities in the U.S. in the future and initially also reported results for ten other cities including Chicago and Los Angeles.<ref>{{cite magazine | url=http://www.archive.org/stream/variety66-1922-03#page/n46/mode/1up | title=Business on Broadway Figures For Exhibitors' Information | magazine=Variety | date=March 3, 1922 | page=47}}</ref> They continued to report these grosses for films until 1989 when they put the data into a summarized weekly chart<ref name="NewBOFormat">{{cite news | title=New B.O. Sample Format | work=Variety | page=9 | date=December 20, 1989}}</ref> and only published the data by theatre for New York and Los Angeles as well as other international cities such as London and Paris.

During the 1930s, charts of the top performing films of the year were published and this tradition has been maintained annually since.<ref name="32ndAnni">{{cite news | url=https://archive.org/stream/variety129-1938-01#page/n2/mode/1up | title=Top Pix and Stars of 1937 | work=Variety | page=3 | date=January 5, 1938}}</ref>

In 1946, a weekly National Box Office survey was published on page 3 indicating the performance of the week's hits and flops based on the box office results of 25 key U.S. cities.<ref>{{cite news | url=https://archive.org/stream/variety162-1946-04#page/n2/mode/1up | title=Lent and Weather Easing Some B.O.s But 'Trunk,' 'Adventure,' 'Utopia' 'Big' | work=Variety | page=3 | date=April 3, 1946}}</ref><ref>{{cite news | url=http://www.simesite.net/muggs.asp?articleid=313 | last=Golden | first=Herb | date=June 19, 2003 | title=How Boxboxoffice Officereporting Reportingwas Wasbuilt: BuiltThen, as now, they're merely a guide
| work=New York | via=simesite.net | url-status=dead | archive-url=https://web.archive.org/web/20030810225548/http://www.simesite.net/muggs.asp?articleid=313 | archive-date=August 10, 2003}}</ref> Later that year, a list of All-Time Top Grossers with a list of films that had achieved or gave promise of earning $4,000,000 or more in domestic (United States and Canada) rentals was published.<ref>{{cite news | url=https://archive.org/stream/variety163-1946-09#page/n180/mode/1up | title=All-Time Top Grossers | work=Variety | page=5 | date=September 25, 1946}}</ref> An updated chart was published annually for over 50 years, normally in the anniversary edition each January.<ref>{{cite news | url=https://www.variety.com/numbers/video.asp | title=All-Time Top Film Rentals | date=1998 | work=Variety | access-date=24 May 2019 | archive-url=https://web.archive.org/web/19991007042514/http://www.variety.com/numbers/video.asp | archive-date=7 October 1999 | url-status=dead}}</ref><ref>{{cite news | url=https://variety.com/1997/digital/features/rental-champs-rate-of-return-1116680329/ | title=Rental Champs Rate of Return | work=Variety | date=December 15, 1997 | access-date=March 11, 2018 | archive-date=May 5, 2020 | archive-url=https://web.archive.org/web/20200505044012/https://variety.com/1997/digital/features/rental-champs-rate-of-return-1116680329/ | url-status=live}}</ref>

In the late 1960s, ''Variety'' started to use an [[IBM 360]] computer to collate the grosses from their weekly reports of 22 to 24 U.S. cities from January 1, 1968. The data came from up to 800 theatres which represented around 5% of the U.S. cinema population at the time but around one-third of the total U.S. box office grosses. In 1969, they started to publish the computerized box office compilation of the top 50 grossing films of the week based on this data.<ref>{{cite news | title=Computerized B.O. Chart Due | work=Variety | date=April 16, 1969 | page=3}}</ref> "[[The Love Bug]]" was the number one in the first chart published for the week ending April 16, 1969.<ref>{{cite news | title=50 Top-Grossing Films | work=Variety | date=April 23, 1969 | page=11}}</ref> The chart format was changed in 1989 to reduce the list to a top 40 and display a summary of the sample city theater grosses rather than publish the theater grosses separately.<ref name="NewBOFormat" /> The sample chart was discontinued in 1990.<ref name="SampleChart">{{cite news | title=Variety's Grosses Report | work=Variety | page=5 | date=February 14, 1990}}</ref>

Arthur D. Murphy, who joined ''Variety'' in 1964 and worked there until 1993, was one of the first to organize and chart domestic box office gross information that became more available during the 1980s and report it in a meaningful form setting a standard for how film box office information is reported today.<ref name="MurfObit">{{cite newsweb | url=http://www.simesite.net/muggs.asp?articleid=311 | last=Berkshire | first=Geoffrey | date=June 18, 2003 | title=ArtB.O. Murphyguru who made a difference Exits| type=Obituary | via=simesite.net | url-status=dead | archive-url=https://web.archive.org/web/20031115050806/http://www.simesite.net/muggs.asp?articleid=311 | archive-date=November 15, 2003}} {{cite web | url=http://www.simesite.net/muggs.asp?articleid=311 | last=Byrge | first=Duane | date=2003 | title=The Hollywood Reporter | type=Obituary | via=simesite.net | url-status=dead | archive-url=https://web.archive.org/web/20031115050806/http://www.simesite.net/muggs.asp?articleid=311 | archive-date=November 15, 2003}}</ref> Murphy used the weekly sample reports to estimate the total US weekly box office compared with previous annual totals which was reported in ''Variety's'' US BoxofficeBox Office Report each week. The sample also allowed Murphy to estimate the Market Share percentage rankings of distributors.<ref name="NewBOFormat" />

In 1976, ''Variety'' Box Office Index (VBI) was launched where each month's actual key city box office tally, after seasonal adjustment, was simultaneously expressed as an index number, with 1970 as a whole being used as the base initially. The current month's VBI expressed the monthly box office performance as a percentage change from the base year.<ref>{{cite news | title=Variety Debuts New Film Index, Graphs | work=Variety | date=February 4, 1976}}</ref> The index was published until 1991 giving a history of comparable monthly and annual box office performance for the past 20 years.

During the 1980s, ''Daily Variety'' started to publish a weekly chart of the domestic box office grosses of films as compared to the Top 50 chart in ''Variety'' which was based on a sample of key markets. ''Variety'' started to publish this weekend box office report together with the sample Toptop 50 chart (later top 40) until they discontinued the sample chart in February 1990 with the weekend box office report being their main source of box office reporting.<ref name="SampleChart" />

In 2009, ''Variety'' launched a chart showcasing the top performing film trailers ahead of theatrical release in partnership with media measurement firm Visible Measures.<ref>{{cite web | url=http://www.visiblemeasures.com/insights/charts/variety/ | archive-url=https://web.archive.org/web/20140213110621/http://www.visiblemeasures.com/insights/charts/variety/ | url-status=dead | archive-date=February 13, 2014 | title=Top 10 Film Trailers of the Week | work=visiblemeasures.com}}</ref>

In 1937, ''Variety'' compiled and published a Radio Directory compiling a record of events in radio such as program histories, ratings and popularity polls.<ref>{{cite book | url=https://archive.org/stream/varietyradiod19371938vari#page/n0/mode/2up | title=Variety Radio Directory 1937-19381937–1938 | year=1937 | publisher=Variety}}</ref> It published an annual edition for the next three years<ref>{{cite magazine | magazine=Variety | title='Variety' To Publish Annual Book Of Reference on All Show Biz | date=September 21, 1977 | page=2}}</ref> which are available on the Media History Digital Library.

In 1981, ''Variety International Showbusiness Reference'' was published, which they claimed was the first book to contain a complete list of all winners and nominees for the [[Academy Awards]], [[Emmy Awards]], [[Tony Awards]], [[Grammy Awards]] and [[Pulitzer Prize]]. The following year they published ''Variety major U.S. showbusiness awards'' containing just this award details and a revised edition, called ''Variety presents the complete book of major U.S. show business awards'', was published in 1985.<ref>{{cite book | publisher=Garland | title=Variety presents the complete book of major U.S. show business awards | last=Kaplan | first=Mike | year=1985 | isbn=0-8240-8919-7 | url=https://archive.org/details/varietypresentsc00kapl/page/n8/mode/1up | via=[[Internet Archive]]}}</ref>

In 19992004, Cowie''Variety'' published ''The Variety InsiderVLife'', withproviding detailedinsider informationnews on thelifestyle yearfeatures infor the entertainment as well as historical informationindustry. A secondIt editionwas followedpublished seven intimes 2000annually.<ref>{{cite bookweb|url=https://books.googlevariety.com/books?id=rspkAAAAMAAJ&q=the+variety+insider2004/more/news/vlife-turns-to-chalon-1117914319/|title=TheVLife Varietyturns Insiderto Chalon|firstpublisher=Peter|last=Cowie|isbn=0399525246Variety|date=JuneDecember 14, 19992004|publisheraccessdate=BerkleyOctober 10, 2024}}</ref>

In January 2017, they launched the ''Variety'' Content Studio, creating custom content for brands.<ref>{{Cite news | url=https://variety.com/2015/biz/news/variety-names-dea-lawrence-as-chief-marketing-officer-1201608896/ | title=Variety Names Dea Lawrence as Chief Marketing Officer | date=October 6, 2015 | work=Variety | access-date=April 2, 2018 | archive-date=April 2, 2018 | archive-url=https://web.archive.org/web/20180402102154/http://variety.com/2015/biz/news/variety-names-dea-lawrence-as-chief-marketing-officer-1201608896/ | url-status=live}}</ref><ref>{{Cite news | title=Variety Names Dea Lawrence as Chief Marketing Officer | date=October 6, 2015 | work=Variety}}</ref><ref>{{Cite news | url=https://www.indiewire.com/2017/01/variety-content-studios-penske-media-corporation-1201767453/ | title=Variety Announces the Launch of Variety Content Studios | author=Indiewire Staff | date=January 11, 2017 | work=IndieWire | access-date=April 2, 2018 | archive-date=April 2, 2018 | archive-url=https://web.archive.org/web/20180402101717/http://www.indiewire.com/2017/01/variety-content-studios-penske-media-corporation-1201767453/ | url-status=live}}</ref><ref>{{Cite news | url=https://variety.com/2017/biz/news/variety-launches-content-studios-for-branded-production-1201957304/ | title=Variety Launches Content Studios for Branded Production | date=January 10, 2017 | work=Variety | access-date=April 2, 2018 | archive-date=April 3, 2018 | archive-url=https://web.archive.org/web/20180403051913/https://variety.com/2017/biz/news/variety-launches-content-studios-for-branded-production-1201957304/ | url-status=live}}</ref>

==''Variety'' Insight==

''Variety'' established its data and research division, ''Variety'' Insight, in 2011 when it acquired entertainment data company, TVtracker.com.<ref name=observer>{{cite webnews | url=http://observer.com/2011/12/hollywood-trade-variety-moves-into-data-and-research-business/ | title=Hollywood Trade Variety Moves Into Data and Research Business | last=Stoeffel | first=Kat | work=[[New York Observer]] | date=December 9, 2011 | access-date=September 21, 2016 | archive-date=September 23, 2016 | archive-url=https://web.archive.org/web/20160923040203/http://observer.com/2011/12/hollywood-trade-variety-moves-into-data-and-research-business/ | url-status=live}}</ref> Its film database was announced in December 2011 as FlixTracker, but was later folded into Variety Insight. ''Variety'' positionedInsight. theThe subscription service is positioned as an alternative to crowd-sourced websites, such as the [[IMDb]].<ref>{{cite webmagazine | url=https://www.fastcompany.com/1799676/variety-launches-fact-checked-imdb-alternative-1000-subscriptions | title=Variety Launches Fact-Checked IMDB Alternative With $1,000 Subscriptions | last=Carr | first=Austin |work magazine=[[Fast Company (magazine)|Fast Company]] | date=December 8, 2011 | access-date=September 21, 2016 | archive-date=October 1, 2016 | archive-url=https://web.archive.org/web/20161001231907/https://www.fastcompany.com/1799676/variety-launches-fact-checked-imdb-alternative-1000-subscriptions | url-status=live}}</ref> The database uses ''Variety''{{'}}s existing relationships with the studios to get information. The ''[[New York Observer]]'' identified the main competitor as [[Baseline StudioSystems]].<ref name=observer /> In 2014, ''Variety'' Insight added Vscore, a measure of actors' cachet and bankability.<ref>{{cite webmagazine | url=https://variety.com/2014/biz/news/johnny-depp-value-jennifer-lawrence-variety-vscore-1201263164/ | title=Variety Launches Vscore to Measure Actors' Value | author=<!-- Staff --> |work magazine=Variety | date=August 6, 2014 | access-date=September 21, 2016 | archive-date=September 23, 2016 | archive-url=https://web.archive.org/web/20160923013829/http://variety.com/2014/biz/news/johnny-depp-value-jennifer-lawrence-variety-vscore-1201263164/ | url-status=live}}</ref> In 2015, it partnered with ScriptNoted, a social media website for film [[screenplay|scripts.]]<ref>{{cite webmagazine | url=https://variety.com/2015/biz/news/variety-insight-partners-with-scriptnoted-1201620426/ | title=Variety Insight Partners With ScriptNoted |work magazine=Variety | date=October 20, 2015 | access-date=September 21, 2016 | archive-date=September 23, 2016 | archive-url=https://web.archive.org/web/20160923012405/http://variety.com/2015/biz/news/variety-insight-partners-with-scriptnoted-1201620426/ | url-status=live}}</ref> In October 2020, it was rebranded Luminate Film & TV, part of Luminate, a joint venture between Penske Media Corporation (PMC) and Eldridge Industries.<ref>{{cite web | url=https://filmandtv.luminatedata.com/ | title=How Long Has Luminate Film & TV Been Around? | access-date=November 13, 2024}}</ref>

==''Variety'' Australia==

''Variety'' Australia is a website owned by [[Brag Media]], published under license from ''Variety'' Media, LLC. It covers film, TV and music around the world, but with a special focus on the Australian and New Zealand industries. The main writer is Vivienne Kelly.<ref>{{cite web | title=Variety Australia | website=Variety Australia | url=https://au.variety.com/ | access-date=25 October 2022 | archive-date=October 25, 2022 | archive-url=https://web.archive.org/web/20221025062654/https://au.variety.com/ | url-status=live }}</ref>

* ''[[TVLine]]'''', related publication owned by [[Penske Media Corporation]]

=== Citations ===

=== Bibliography ===

* {{cite book | first=Peter | last=Besas, ''| title=Inside Variety'' (| publication-place=Madrid: | publisher=Ars Millenii, | date=2000)}} The 563-page book gives a detailed history of the newspaper (it was never called a "magazine" under the Silvermans) from its birth in 1905 to its sale in 1987.

* [http://simesite.net/ Sime's Site]

* {{official website|https://variety.com/}} of Variety (magazine)

* [https://archive.org/details/mediahistory?and%5B%5D=creator%3A%22variety%22&sort=date ''Variety'' magazine (1905–19631907–1964)] from [https://web.archive.org/web/20200309184841/http://www.mediahistoryproject.org/ Media History Digital Library]<!-- A free online resource, featuring millions of pages of books and magazines from the histories of film, broadcasting, and recorded sound, led by Eric Hoyt at the University of Wisconsin-Madison. --> at the [[Internet Archive]]