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{{Short description|Right or mandate of personal privacy concerning the internet}}
'''Internet privacy''' involves the right or mandate of personal [[privacy]] concerning the storage, re-purposing, provision to third parties, and display of information pertaining to oneself via the [[Internet]].<ref name="NYT-20170329a">{{cite news |author=The Editorial Boards |title=Republicans Attack Internet Privacy |url=https://www.nytimes.com/2017/03/29/opinion/republicans-attack-internet-privacy.html |date=March 29, 2017 |work=[[New York Times]] |access-date=March 29, 2017 |archive-date=March 8, 2020 |archive-url=https://web.archive.org/web/20200308082429/https://www.nytimes.com/2017/03/29/opinion/republicans-attack-internet-privacy.html |url-status=live }}</ref><ref name="NYT-20170329b">{{cite news |last=Wheeler |first=Tom |author-link=Tom Wheeler |title=How the Republicans Sold Your Privacy to Internet Providers |url=https://www.nytimes.com/2017/03/29/opinion/how-the-republicans-sold-your-privacy-to-internet-providers.html |date=March 29, 2017 |work=[[New York Times]] |access-date=March 29, 2017 |archive-date=August 11, 2020 |archive-url=https://web.archive.org/web/20200811080612/https://www.nytimes.com/2017/03/29/opinion/how-the-republicans-sold-your-privacy-to-internet-providers.html |url-status=live }}</ref> Internet privacy is a subset of [[data privacy]]. Privacy concerns have been articulated from the beginnings of large-scale computer sharing<ref>{{cite web |url=http://www.multicians.org/fjcc6.html |author1=E. E. David |author2=R. M. Fano |title=Some Thoughts About the Social Implications of Accessible Computing. Proceedings 1965 Fall Joint Computer Conference |year=1965 |access-date=2012-06-07 |archive-date=2000-08-16 |archive-url=https://web.archive.org/web/20000816061626/http://www.multicians.org/fjcc6.html |url-status=live }}</ref> and especially relate to [[mass surveillance]].<ref>{{cite journal |last1=Schuster |first1=Stefan |last2=van den Berg |first2=Melle |last3=Larrucea |first3=Xabier |last4=Slewe |first4=Ton |last5=Ide-Kostic |first5=Peter |title=Mass surveillance and technological policy options: Improving the security of private communications |journal=Computer Standards & Interfaces |date=1 February 2017 |volume=50 |pages=76–82 |doi=10.1016/j.csi.2016.09.011 |language=en |issn=0920-5489|hdl=11556/375 |hdl-access=free }}</ref>
 
Privacy can entail either [[personally identifiable information]] (PII) or non-PII information such as a site visitor's behavior on a website. PII refers to any information that can be used to identify an individual. For example, age and [[physical address]] alone could identify who an individual is without explicitly disclosing their name, as these two factorsparameters are unique enough to identify a specific person typically. Other forms of PII may include [[Global Positioning System|GPS]] [[GPS tracking unit|tracking]] data used by apps,<ref>{{Cite web |date=October 18, 2022 |title=The new meaning of PII — can you ever be anonymous?: Case study: Is GPS data personal data? |url=https://venturebeat.com/data-infrastructure/the-new-meaning-of-pii-can-you-ever-be-anonymous/}}</ref> as the daily commute and routine information can be enough to identify an individual.<ref>{{Cite news|url=https://www.nytimes.com/interactive/2018/12/10/business/location-data-privacy-apps.html|title=Your Apps Know Where You Were Last Night, and They're Not Keeping It Secret|last1=Valentino-DeVries|first1=Jennifer|date=2018-12-10|work=The New York Times|access-date=2019-04-03|last2=Singer|first2=Natasha|issn=0362-4331|last3=Keller|first3=Michael H.|last4=Krolik|first4=Aaron|archive-date=2019-04-03|archive-url=https://web.archive.org/web/20190403053127/https://www.nytimes.com/interactive/2018/12/10/business/location-data-privacy-apps.html|url-status=live}}</ref>
 
It has been suggested that the "appeal of online services is to broadcast personal information on purpose."<ref name="Pogue">{{cite journal |last=Pogue |first=David |date=January 2011 |title=Don't Worry about Who's watching |journal=[[Scientific American]] |volume=304 |issue=1 |page=32 |doi=10.1038/scientificamerican0111-32|pmid=21265322 |bibcode=2011SciAm.304a..32P }}</ref> On the other hand, in his essay "The Value of Privacy", [[Computer security|security]] expert [[Bruce Schneier]]'s essay entitled, "The Value of Privacy", he says, "Privacy protects us from abuses by those in power, even if we're doing nothing wrong at the time of [[surveillance]]."<ref>{{cite web |url=https://www.schneier.com/blog/archives/2006/05/the_value_of_pr.html |title=The Value of Privacy by Bruce Schneier |publisher=Schneier.com |access-date=2015-02-09 |archive-date=2022-05-02 |archive-url=https://web.archive.org/web/20220502142324/https://www.schneier.com/blog/archives/2006/05/the_value_of_pr.html |url-status=live }}</ref><ref>{{cite news |author=Bruce Schneier |url=http://archive.wired.com/politics/security/commentary/securitymatters/2006/05/70886 |title=The Eternal Value of Privacy by Bruce Schneier |publisher=Wired.com |date=May 18, 2006 |access-date=2016-07-19 |archive-date=2017-05-10 |archive-url=https://web.archive.org/web/20170510181309/http://archive.wired.com/politics/security/commentary/securitymatters/2006/05/70886 |url-status=live }}</ref>
 
==Levels of privacy==
 
Internet and [[digital privacy]] are viewed differently from traditional expectations of privacy. Internet privacy is primarily concerned with protecting user information. Law Professor [[Jerry Kang]] explains that the term privacy expresses space, decision, and information.<ref name=":4Kang-1998">{{Cite journal|last=Kang|first=Jerry|date=1998-01-01|title=Information Privacy in Cyberspace Transactions|jstor=1229286|journal=Stanford Law Review|volume=50|issue=4|pages=1193–1294|doi=10.2307/1229286}}</ref> In terms of space, individuals have an expectation that their physical spaces (e.g. homes, cars) not be intruded. Information privacy is in regard to the collection of user information from a variety of sources.<ref name=":4Kang-1998" />
 
In the [[United States]], the 1997 Information Infrastructure Task Force (IITF) created under [[Bill Clinton|President Clinton]] defined information privacy as "an individual's claim to control the terms under which personal information — information identifiable to the individual — is acquired, disclosed, and used."<ref>{{Cite journal |jstor = 1229286|title = Information Privacy in Cyberspace Transactions|last1 = Kang|first1 = Jerry|journal = Stanford Law Review|volume = 50|issue = 4|pages = 1193–1294|year = 1998|doi = 10.2307/1229286}}</ref> At the end of the 1990s, with the rise of the Internet, it became clear that governments, companies, and other organizations would need to abide by new rules to protect individuals' privacy. With the rise of the Internet and mobile networks, Internet privacy is a daily concern for users{{Citation needed|date=October 2023}}.
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Posting things on the Internet can be harmful or expose people to malicious attacks. Some information posted on the Internet persists for decades, depending on the terms of service, and [[privacy policies]] of particular services offered online. This can include comments written on blogs, pictures, and websites, such as [[Facebook]] and [[Twitter|X (formerly Twitter)]]. Once it is posted, anyone can potentially find it and access it. Some employers may research potential employees by searching online for the details of their online behaviors, possibly affecting the outcome of the success of the candidate.<ref>[http://www.atg.wa.gov/InternetSafety/FamiliesAndEducators.aspx No Author. Washington State Office of the Attorney General. (2008). "Families and Educators: Information is Permanent".] {{webarchive|url=https://web.archive.org/web/20111005203739/http://www.atg.wa.gov/InternetSafety/FamiliesAndEducators.aspx |date=2011-10-05}}</ref>
 
==Risks ofto Internet privacy==
{{further|Digital footprint|Web tracking}}
{{tone|section |date=May 2023}}
Since personalised advertisements are more efficient, and thus more profitable, than non-personalised ones, online advertising providers often collect (or facilitate the collection of) user data such as browsing and search history, shopping patterns and social media behaviour. This data can then be automatically processed to display ads more likely to be successful with the particular user they are being displayed to, as well as to [[Algorithmic curation|personalise]] content displayed to the user on social media sites. In 1998, the [[Federal Trade Commission]] considered the lack of privacy for children on the Internet and created the [[Children's Online Privacy Protection Act]] (COPPA), limiting options obtaining personal information of children and stipulating requirement for [[Privacy policy|privacy policies]].
Companies exist which track which websites people visit and then use the information, for instance by sending advertising based on one's [[web browsing history]]. There are many ways in which people can divulge their personal information, for instance by use of [[social media]] and by sending bank and [[credit card]] information to various websites. Moreover, directly observed behavior, such as browsing logs, search queries, or contents of a Facebook profile can be automatically processed to infer potentially more intrusive details about an individual, such as sexual orientation, political and religious views, race, substance use, intelligence, and personality.<ref name=NAS-V110-I15>{{cite journal |last=Kosinski |first=Michal |author2=Stillwell, D. |author3=Graepel, T. |title=Private traits and attributes are predictable from digital records of human behaviour |journal=Proceedings of the National Academy of Sciences |year=2013 |volume=110 |issue=15 |pages=5802–5805 |doi=10.1073/pnas.1218772110 |pmid=23479631 |pmc=3625324|bibcode=2013PNAS..110.5802K |doi-access=free }}</ref>
 
Apart from corporate data collection, on-line privacy threats also include [[Cybercrime|criminal and fraudulent activity]]. This category includes shortened links on many social media platforms leading to potentially harmful websites, [[Email fraud|scam e-mails]] and e-mail attachments that persuade users to install malware or disclose personal information. On [[online piracy]] sites, threats include malicious software being presented as legitimate content. When using a smartphone, [[Geopositioning|geolocation]] data may be compromised.<ref>Mediati, N. (2010). "The Most Dangerous Places on the Web". ''PC World'', 28(11), 72–80.</ref>
Those concerned about Internet privacy often cite a number of ''privacy risks'' — events that can compromise privacy — which may be encountered through online activities.<ref>{{cite web |author=Matt Schafer |title=Privacy, Privacy, Where for Art Thou Privacy? |quote=As consumers have become wise to the use of cookies, however, the industry has begun using both normal cookies and local shared objects (a.k.a. flash cookies) in the event that users would delete the normal cookies. |publisher=Lippmannwouldroll.com |date=August 2, 2010 |url=http://lippmannwouldroll.com/2010/08/02/privacy-privacy-where-for-art-thou-privacy/ |access-date=October 17, 2010 |url-status=dead |archive-url=https://web.archive.org/web/20101018071436/http://lippmannwouldroll.com/2010/08/02/privacy-privacy-where-for-art-thou-privacy/ |archive-date=October 18, 2010}}</ref> These range from the gathering of statistics on users to more malicious acts such as the spreading of spyware and the exploitation of various forms of [[Software bug|bugs]] (software faults).{{Original research inline|date=November 2022}}
 
In late 2007, Facebook launched the [[Facebook Beacon|Beacon]] program in which user rentalcommercial recordsactivity werewas released to the public for friends to see. ManyBeacon customerscreated wereconsiderable unhappycontroversy withsoon thisafter breachit ofwas launched due to privacy concerns, and the ''[[Lane v. Facebook, Inc.]]'' case ensued.<ref>{{cite web |last=Grimmelmann |first=James |title=Saving Facebook |url=http://works.bepress.com/james_grimmelmann/20/ |work=Iowa Law Review |pages=1137–1206 |year=2009 |access-date=2013-02-12 |archive-date=2021-04-29 |archive-url=https://web.archive.org/web/20210429101113/https://works.bepress.com/james_grimmelmann/20/ |url-status=dead }}</ref>
Several social networking websites try to protect the personal information of their subscribers, as well as provide a warning through a privacy and terms agreement. For example, [[Privacy concerns with Facebook|privacy settings on Facebook]] are available to all registered users: they can block certain individuals from seeing their profile, they can choose their "friends", and they can limit who has access to their pictures and videos. Privacy settings are also available on other social networking websites such as [[twitter|X]]. The user can apply such settings when providing personal information on the Internet. The [[Electronic Frontier Foundation]] has created a set of guides so that users may more easily use these privacy settings.<ref>{{cite web|url=https://ssd.eff.org/en/module/protecting-yourself-social-networks|title=Protecting Yourself on Social Networks|date=2014-09-29|website=Surveillance Self-Defense|access-date=2019-04-03|archive-date=2022-02-15|archive-url=https://web.archive.org/web/20220215212927/https://ssd.eff.org/en/module/protecting-yourself-social-networks|url-status=live}}</ref>
 
In late 2007, Facebook launched the Beacon program in which user rental records were released to the public for friends to see. Many customers were unhappy with this breach of privacy and the ''[[Lane v. Facebook, Inc.]]'' case ensued.<ref>{{cite web |last=Grimmelmann |first=James |title=Saving Facebook |url=http://works.bepress.com/james_grimmelmann/20/ |work=Iowa Law Review |pages=1137–1206 |year=2009 |access-date=2013-02-12 |archive-date=2021-04-29 |archive-url=https://web.archive.org/web/20210429101113/https://works.bepress.com/james_grimmelmann/20/ |url-status=dead }}</ref>
 
Children and [[Adolescence|adolescents]] often use the Internet (including social media) in ways that risk their privacy which is a growing concern among parents. Young people also may not realize that all their information and browsing can and may be tracked while visiting a particular site. For example, on X, threats include shortened links that may lead to potentially harmful websites or content. Email threats include [[email scam]]s and attachments that persuade users to install malware and disclose personal information. On [[Torrent site|Torrent]] sites, threats include malware hiding in video, music, and software downloads. When using a smartphone, threats include [[Geopositioning|geolocation]]. Users can protect themselves by updating virus protection, using security settings, downloading patches, installing a firewall, screening email, shutting down spyware, controlling [[HTTP cookie|cookies]], using encryption, fending off browser hijackers, and blocking pop-ups.<ref>Mediati, N. (2010). "The Most Dangerous Places on the Web". ''PC World'', 28(11), 72–80.</ref><ref>{{cite journal |last=Youn |first=S. |year=2009 |title=Determinants of Online Privacy Concern and Its Influence on Privacy Protection Behaviors Among Young Adolescents |journal=Journal of Consumer Affairs |volume=43 |issue=3 |pages=389–418 |doi=10.1111/j.1745-6606.2009.01146.x|doi-access=free }}</ref>
 
However, most people have little idea how to go about doing these things. Many businesses hire professionals to take care of these issues, but most individuals can only do their best to educate themselves.<ref>{{cite journal |last1=Larose |first1=R. |last2=Rifon |first2=N. J. |year=2007 |title=Promoting i-Safety: Effects of Privacy Warnings and Privacy Seals on Risk Assessment and Online Privacy Behavior |journal=Journal of Consumer Affairs |volume=41 |issue=1 |pages=127–149 |doi=10.1111/j.1745-6606.2006.00071.x|s2cid=9537379 }}</ref>
 
In 1998, the [[Federal Trade Commission]] considered the lack of privacy for children on the Internet and created the Children Online Privacy Protection Act (COPPA). COPPA limits the options which gather information from children and creates warning labels if potentially harmful information or content is presented. In 2000, the [[Children's Internet Protection Act]] (CIPA) was developed to implement Internet safety policies. Policies required taking technology protection measures that can filter or block children's Internet access to pictures that are harmful to them. Schools and libraries need to follow these requirements in order to receive discounts from [[E-Rate|E-rate program]].<ref>{{cite web|date=December 30, 2019|title=Children's Internet Protection Act (CIPA)|url=https://www.fcc.gov/consumers/guides/childrens-internet-protection-act|website=Federal Communications Commission|access-date=February 17, 2021|archive-date=May 11, 2011|archive-url=https://web.archive.org/web/20110511084956/http://www.fcc.gov/cgb/consumerfacts/cipa.html|url-status=live}}</ref> These laws, awareness campaigns, parental and adult supervision strategies, and Internet filters are making the Internet safer for children around the world.<ref>{{cite journal |last1=Valcke |first1=M. |last2=De Wever |first2=B. |last3=Van Keer |first3=H. |last4=Schellens |first4=T. |title=Long-term study of safe Internet use of young children |journal=Computers & Education |volume=57 |issue=1 |doi=10.1016/j.compedu.2011.01.010 |year=2011 |pages=1292–1305}}</ref>
 
The privacy concerns of Internet users pose a serious challenge (Dunkan, 1996; Till, 1997){{Clarify|date=October 2023}}. Owing to the advancement in technology, access to the Internet has become easier to use from any device at any time. However, the increase of access from multiple sources increases the number of access points for an attack.<ref>{{Cite journal|last=Maras|first=Marie-Helen|date=May 2015|title=Internet of Things: security and privacy implications|url=https://www.proquest.com/docview/1704856770|journal=International Data Privacy Law|volume=5|issue=2|pages=99–104|doi=10.1093/idpl/ipv004|id={{ProQuest|1704856770}}|via=ProQuest|access-date=2022-07-30|archive-date=2022-02-16|archive-url=https://web.archive.org/web/20220216014346/https://www.proquest.com/docview/1704856770|url-status=live}}</ref> In an online survey, approximately seven out of ten individuals responded that what worries them most is their privacy over the Internet, rather than over the mail or phone. Internet privacy is becoming a threat, as a person's personal data may slip into the wrong hands if passed around through the Web.<ref>{{Cite journal|last1=Larose|first1=Robert|last2=ChoI|first2=Hyunyi|date=November 1, 1999|title=Privacy Issues in Internet Surveys|journal=Social Science Computer Review|volume=17|issue=9|pages=421–434|doi=10.1177/089443939901700402|s2cid=145589236}}</ref>
 
===Internet protocol (IP) addresses===
AllThe websitesarchitecture receiveof andthe manyInternet trackProtocol thenecessitates that a website receives [[IP address]]addresses of aits visitor'svisitors, computerwhich can be tracked through time. Companies match data over time to associate the name, address, and other information to the IP address.<ref name="eff-ip">{{cite web|last=Cyphers|first=Bennett|date=2019-12-02|title=Behind the One-Way Mirror: A Deep Dive Into the Technology of Corporate Surveillance|url=https://www.eff.org/wp/behind-the-one-way-mirror|access-date=2020-03-09|website=Electronic Frontier Foundation|language=en|archive-date=2022-02-13|archive-url=https://web.archive.org/web/20220213203447/https://www.eff.org/wp/behind-the-one-way-mirror|url-status=live}}</ref> There isare ambiguityopposing aboutviews howin privatedifferent IPjurisdiction addresseson are.whether Thean [[CourtIP ofaddress Justiceis ofpersonal theinformation. EuropeanThe Union|[[Court of Justice]] of the [[European Union]] has ruled they need to be treated as personally identifiable information if the website tracking them, or a third party like a service provider knows the name or street address of the IP address holder, which would be true for static IP addresses, not for dynamic addresses.<ref name="cozen">{{cite web|last=O'Connor|first=Cozen|date=2020-02-14|title=What Is A "Reasonable Link" Under CCPA? {{!}} Lexology|url=https://www.lexology.com/library/detail.aspx?g=6452d1ed-19ae-4fa4-8fb3-119e9735dbea|access-date=2020-03-05|website=www.lexology.com|language=en|archive-date=2022-02-13|archive-url=https://web.archive.org/web/20220213203439/https://www.lexology.com/library/detail.aspx?g=6452d1ed-19ae-4fa4-8fb3-119e9735dbea|url-status=live}}</ref>
 
California regulations say IP addresses need to be treated as personal information if the business itself, not a third party, can link them to a name and street address.<ref name="cozen"/><ref name="aca">{{cite web|last=Coleman|first=June|date=2020-02-20|title=CCPA Clarity in California|url=https://www.acainternational.org/news/ccpa-clarity-in-california|access-date=2020-03-05|website=ACA International|language=en|archive-date=2022-02-15|archive-url=https://web.archive.org/web/20220215223826/https://www.acainternational.org/news/ccpa-clarity-in-california/|url-status=live}}</ref>
 
An Alberta court ruled that police can obtain the IP addresses and the names and addresses associated with them without a search warrant; the Calgary, Alberta police found IP addresses that initiated online crimes. The service provider gave police the names and addresses associated with those IP addresses.<ref name="cl">{{Cite news|date=2020-02-11|title=IP Addresses No Longer Protected in Alberta|language=en|work=Canadian Lawyer Magazine|url=https://www.canadianlawyermag.com/news/opinion/ip-addresses-no-longer-protected-in-alberta/326158|access-date=2020-03-05|archive-date=2022-02-15|archive-url=https://web.archive.org/web/20220215212915/https://www.canadianlawyermag.com/news/opinion/ip-addresses-no-longer-protected-in-alberta/326158|url-status=live}}</ref>
 
===HTTP cookies===
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An [[HTTP cookie]] is data stored on a user's computer that assists in automated access to websites or web features, or other [[State (computer science)|state]] information required in complex websites. It may also be used for user-tracking by storing special usage history data in a cookie, and such cookies — for example, those used by [[Google Analytics]] — are called ''tracking cookies''. Cookies are a common concern in the field of Internet privacy. Although website developers most commonly use cookies for legitimate technical purposes, cases of abuse occur. In 2009, two researchers noted that social networking profiles could be connected to cookies, allowing the social networking profile to be connected to browsing habits.<ref>Krishnamurthy B, Wills CE. (2009). [http://conferences.sigcomm.org/sigcomm/2009/workshops/wosn/papers/p7.pdf "On the Leakage of Personally Identifiable Information Via Online Social Networks"] {{Webarchive|url=https://web.archive.org/web/20110817125407/http://conferences.sigcomm.org/sigcomm/2009/workshops/wosn/papers/p7.pdf |date=2011-08-17 }}.</ref>
 
In the past, websites have not generally made the user explicitly aware of the storing of cookies, however, tracking cookies and especially ''third-party tracking cookies'' are commonly used as ways to compile long-term records of individuals' browsing histories — a privacy concern that prompted European and US lawmakers to take action in 2011.<ref name="eulaw">{{cite news |url=https://www.bbc.co.uk/news/technology-12668552 |work=BBC |title=New net rules set to make cookies crumble |date=2011-03-08 |access-date=2018-06-20 |archive-date=2018-08-10 |archive-url=https://web.archive.org/web/20180810220427/https://www.bbc.co.uk/news/technology-12668552 |url-status=live }}</ref><ref>{{cite web |url=http://adage.com/article/digital/sen-rockefeller-ready-a-real-track-bill/227426/ |work=Adage.com |title=Sen. Rockefeller: Get Ready for a Real Do-Not-Track Bill for Online Advertising |date=2011-05-06 |author=Edmond Lee |access-date=2012-09-17 |archive-date=2011-08-24 |archive-url=https://web.archive.org/web/20110824225528/http://adage.com/article/digital/sen-rockefeller-ready-a-real-track-bill/227426/ |url-status=live }}</ref> Cookies can also have implications for [[computer forensics]]. In past years, most computer users were not completely aware of cookies, but users have become conscious of the possible detrimental effects of Internet cookies: a recent study has shown that 58% of users have deleted cookies from their computer at least once, and that 39% of users delete cookies from their computer every month. Since cookies are advertisers' main way of targeting potential customers, and some customers are deleting cookies, some advertisers started to use persistent [[#Flash cookies|Flash cookies]] and [[zombie cookies]], but modern browsers and anti-malware software can now block or detect and remove such cookies.<!-- United Virtualities has built a substitute: PIE (persistent identification element). PIEs unlike cookies, cannot be easily deleted or detected and can reinstate any deleted cookie. PIEs also hold a sufficient amount more data than a cookie can. If a website is connected to a PIE, then one's browser will be marked with a Flash object. This is very alike to the process of a cookie. {{Citation needed|date=January 2012}} -->
 
The original developers of cookies intended that only the website that originally distributed cookies to users could retrieve them, therefore returning only data already possessed by the website. However, in practice, programmers can circumvent this restriction. Possible consequences include:
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===Flash cookies===
{{Main|Local shared object}}
When some users choose to disable HTTP cookies to reduce privacy risks as noted, new types of cookiesclient-side storage were invented: since cookies are advertisers' main way of targeting potential customers, and some customers were deleting cookies, some advertisers started to use persistent Flash cookies and [[#Evercookies|zombie cookies]]. In a 2009 study, Flash cookies were found to be a popular mechanism for storing data on the top 100 most visited sites.<ref>{{cite web |last=Soltani |first=Ashkan |title=Flash Cookies and Privacy |url=http://www.aaai.org/ocs/index.php/SSS/SSS10/paper/download/1070/1505 |publisher=University of California, Berkeley |access-date=3 February 2012 |archive-date=27 July 2014 |archive-url=https://web.archive.org/web/20140727165113/http://www.aaai.org/ocs/index.php/SSS/SSS10/paper/download/1070/1505 |url-status=live }}</ref> Another 2011 study of social media found that, "Of the top 100 web sites, 31 had at least one overlap between HTTP and Flash cookies."<ref name="Heyman, R. 2011">{{cite journal|last1=Heyman |first1=R. |last2=Pierson |first2=J. |year=2011 |title=Social media and cookies: challenges for online privacy |url=https://www.researchgate.net/publication/235289770 |journal=The Journal of Policy, Regulation and Strategy for Telecommunications, Information and Media |volume=13 |pages=30–42}}</ref> However, modern browsers and anti-malware software can now block or detect and remove such cookies.
 
Flash cookies, also known as [[local shared object]]s, work the same way as normal cookies and are used by the [[Adobe Flash Player]] to store information on the user's computer. They exhibit a similar privacy risk as normal cookies, but are not as easily blocked, meaning that the option in most browsers to not accept cookies does not affect Flash cookies. One way to view and control them is with browser extensions or add-ons.
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===Evercookies===
{{Main|Zombie cookie|Evercookie}}
[[Evercookie]]s, created by [[Samy Kamkar]],<ref name=evercookie>{{cite news |title=Apple, Google Collect User Data |url=https://online.wsj.com/news/articles/SB10001424052748703983704576277101723453610 |access-date=26 May 2014 |newspaper=The Wall Street Journal |date=April 22, 2011 |author=Julia Angwin |author-link=Julia Angwin |author2=Jennifer Valentino-DeVries |archive-date=30 March 2014 |archive-url=https://web.archive.org/web/20140330021752/http://online.wsj.com/news/articles/SB10001424052748703983704576277101723453610 |url-status=live }}</ref><ref>{{cite news |title='Evercookie' is one cookie you don't want to bite |url=http://technolog.msnbc.msn.com/_news/2010/09/22/5157641-evercookie-is-one-cookie-you-dont-want-to-bite |archive-url=https://web.archive.org/web/20111223153605/http://technolog.msnbc.msn.com/_news/2010/09/22/5157641-evercookie-is-one-cookie-you-dont-want-to-bite |archive-date=2011-12-23 |date=September 20, 2010 }}</ref> areis a JavaScript-based applicationsapplication which produceproduces cookies in a web browser that actively "resist" deletion by redundantly copying themselves in different forms on the user's machine (e.g., Flash Local Shared Objects, various HTML5 storage mechanisms, window.name caching, etc.), and resurrecting copies that are missing or expired. Evercookie accomplishes this by storing the cookie data in several types of storage mechanisms that are available on the local browser. It has the ability to store cookies in over ten types of storage mechanisms so that once they are on one's computer they will never be gone. Additionally, if Evercookie has found the user has removed any of the types of cookies in question, it recreates them using each mechanism available.<ref>Schneier</ref> Evercookies are onea type of zombie cookie. However, modern browsers and anti-malware software can now block or detect and remove such cookies.
 
====Anti-fraud uses====
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====Advertising uses====
There is controversy over where the line should be drawn on the use of this technology. Cookies store unique identifiers on a person's computer that are used to predict what one wants. Many advertisement companies want to use this technology to track what their customers are looking at online. This is known as online [[behavioural advertising]] which allows advertisers to keep track of the consumer's website visits to personalize and target advertisements.<ref>{{Cite journal|doi=10.1080/00913367.2017.1339368 |title=Online Behavioral Advertising: A Literature Review and Research Agenda|journal = Journal of Advertising |volume=46 |issue=3 |pages=363–376 |year=2017 |last1=Boerman |first1=Sophie C. |last2=Kruikemeier |first2=Sanne |last3=Zuiderveen Borgesius |first3=Frederik J.|doi-access=free |hdl=11245.1/30b8da2b-de05-4ad9-8e43-ce05eda657e5 |hdl-access=free }}</ref> Ever-cookies enable advertisers to continue to track a customer regardless of whether their cookies are deleted or not. Some companies are already using this technology but the ethics are still being widely debated.
 
====Criticism====
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====Google Street View====
[[Google Street View]], released in the U.S. in 2007, is currently the subject of [[Google Street View privacy concerns|an ongoing debate]] about possible infringement on individual privacy.<ref name="guardian1">{{Cite news |url=https://www.theguardian.com/technology/2009/nov/29/google-street-view |title=Rodrigues, J. (November 29, 2009). Google Street View's headaches around the world. ''The Guardian''. |website=[[TheGuardian.com]] |date=29 November 2009 |access-date=December 17, 2016 |archive-date=February 2, 2017 |archive-url=https://web.archive.org/web/20170202122242/https://www.theguardian.com/technology/2009/nov/29/google-street-view |url-status=live |last1=Rodrigues |first1=Jason }}</ref><ref name="autogenerated2Shankland-2008">{{Cite web |url=http://news.cnet.com/8301-10784_3-9943140-7.html |titlelast=Shankland, |first=S. (|date=2008, May -05-13). |title=Google begins blurring faces in Street View. ''|website=CNet News''. |access-date=2011-10-20 |archive-date=2013-12-04 |archive-url=https://web.archive.org/web/20131204172237/http://news.cnet.com/8301-10784_3-9943140-7.html |url-status=dead }}</ref> Researchers have argued that Google Street View "facilitate[s] identification and disclosure with more immediacy and less abstraction."<ref name="autogenerated3Elwood-2011">{{cite journal | last1 = Elwood | first1 = S. | last2 = Leszczynski | first2 = A. | year = 2011 | title = Privacy, reconsidered: New representations, data practices, and the geoweb |journal = Geoforum | volume = 42 |pages = 6–15 | doi=10.1016/j.geoforum.2010.08.003| doi-access = free }}</ref> The medium through which [[Street View]] disseminates information, the photograph, is very immediate in the sense that it can potentially provide direct information and evidence about a person's whereabouts, activities, and private property. Moreover, the technology's disclosure of information about a person is less abstract in the sense that, if photographed, a person is represented on Street View in a virtual replication of his or her own real-life appearance. In other words, the technology removes abstractions of a person's appearance or that of his or her personal belongings – there is an immediate disclosure of the person and object, as they visually exist in real life. Although Street View began to blur license plates and people's faces in 2008,<ref name="guardian1" /> the technology is faulty and does not entirely ensure against accidental disclosure of identity and private property.<ref name="autogenerated2Shankland-2008"/>
 
The researchers note that "many of the concerns leveled at Street View stem from situations where its photograph-like images were treated as definitive evidence of an individual's involvement in particular activities."<ref name="autogenerated3Elwood-2011"/> In one instance, [[Ruedi Noser|a Swiss politician]], barely avoided public scandal when he was photographed in 2009 on Google Street View walking with a woman who was not his wife – the woman was actually his secretary.<ref name="guardian1"/> Similar situations occur when Street View provides high-resolution photographs – and photographs hypothetically offer compelling objective evidence.<ref name="autogenerated3Elwood-2011"/> But as the case of the Swiss politician illustrates, even supposedly compelling photographic evidence is sometimes subject to gross misinterpretation. This example further suggests that Google Street View may provide opportunities for privacy infringement and harassment through public dissemination of the photographs. Google Street View does, however, blur or remove photographs of individuals and private property from image frames if the individuals request further blurring and/or removal of the images. This request can be submitted for review through the "report a problem" button that is located on the bottom left-hand side of every image window on Google Street View; however, Google has made attempts to report a problem difficult by disabling the "Why are you reporting the street view" icon.
 
===Search engines===
{{Main|Search engine privacy}}
Search engines have the ability to track a user's searches. Personal information can be revealed through searches by the user's computer, account, or IP address being linked to the search terms used. Search engines have claimed a necessity to [[Data retention|retain such information]] in order to provide better services, protect against security pressure, and protect against fraud.<ref name="privacyrights.org">{{cite web|url=http://www.privacyrights.org/fs/fs18-cyb.htm|title=Online Privacy: Using the Internet Safely - Privacy Rights Clearinghouse|work=privacyrights.org|access-date=2011-01-23|archive-date=2011-01-15|archive-url=https://web.archive.org/web/20110115151811/http://www.privacyrights.org/FS/fs18-cyb.htm|url-status=live}}</ref> A search engine takes all of its users and assigns each one a specific ID number. Search engines often keep records of users' Internet activity and sites visited. AOL's system is one example. AOL has a database of 21 million members, each with their own specific ID number. The way that AOL's search engine is set up, however, allows for AOL to keep records of all the websites visited by any given member. Even though the true identity of the user is not known, a full profile of a member can be made just by using the information stored by from search history. By keeping records of what people query through AOL Search, the company is able to learn a great deal about them without knowing their names.<ref name="AOL's disturbing glimpse into users' lives">{{cite web|url=http://news.cnet.com/2100-1030_3-6103098.html|title=AOL's disturbing glimpse into users' lives|publisher=CBS Interactive|work=CNET|access-date=2011-05-20|archive-date=2012-10-26|archive-url=https://web.archive.org/web/20121026135412/http://news.cnet.com/2100-1030_3-6103098.html|url-status=live}}</ref>
 
Search engines also are able to retain user information, such as location and time spent using the search engine, for up to ninety days. Most search engine operators use the data to get a sense of which needs must be met in certain areas of their field. People working in the legal field are also allowed to use information collected from these search engine websites. The Google search engine is given as an example of a search engine that retains the information entered for a period of three-fourths of a year before it becomes obsolete for public usage. Yahoo! follows in the footsteps of Google in the sense that it also deletes user information after a period of ninety days. Other search engines such as Ask! search engine have promoted a tool of "AskEraser" which essentially takes away personal information when requested.<ref>{{cite web|last=Dye|first=Jessica|title=Consumer Privacy Advocates Seek Search Engine Solution|url=http://www.econtentmag.com/Articles/News/News-Feature/Consumer-Privacy-Advocates--Seek-Search-Engine-Solution-52679.htm|publisher=EContent|access-date=2011-10-20|archive-date=2013-05-10|archive-url=https://web.archive.org/web/20130510103711/http://www.econtentmag.com/Articles/News/News-Feature/Consumer-Privacy-Advocates--Seek-Search-Engine-Solution-52679.htm|url-status=live}}</ref> Some changes made to Internet search engines included that of Google's search engine. Beginning in 2009, Google began to run a new system where the Google search became personalized. The item that is searched and the results that are shown remember previous information that pertains to the individual.<ref>{{Cite journal|last=Babic|first=Filip|date=2013|title=Rethinking Online Privacy Litigation as Google Expands Use of Tracking: Giving Meaning to Our Online Browsing and the Federal Wiretap Act|url=https://heinonline.org/HOL/P?h=hein.journals%2Fhascom36&i=499|journal=Hastings Communications and Entertainment Law Journal|volume=36|issue=2|pages=471–488|via=BerkeleyLaw Library|access-date=2018-09-26|archive-date=2018-09-26|archive-url=https://web.archive.org/web/20180926052242/https://heinonline.org/HOL/P?h=hein.journals%2Fhascom36&i=499|url-status=live}}</ref> Google search engine not only seeks what is searched but also strives to allow the user to feel like the search engine recognizes their interests. This is achieved by using online advertising.<ref>{{cite web |last=Pariser |first=Eli |title=The Troubling Future of Internet Search |url=https://www.thefreelibrary.com/The+troubling+future+of+internet+search%3A+data+customization+is+giving...-a0265104866 |publisher=The Free Library |access-date=2011-10-20 |archive-date=2019-10-30 |archive-url=https://web.archive.org/web/20191030183026/https://www.thefreelibrary.com/The%2Btroubling%2Bfuture%2Bof%2Binternet%2Bsearch:%2Bdata%2Bcustomization%2Bis%2Bgiving...-a0265104866 |url-status=live }}</ref> A system that Google uses to filter advertisements and search results that might interest the user is by having a ranking system that tests relevancy that includes observation of the behavior users exude while searching on Google. Another function of search engines is the predictability of location. Search engines are able to predict where one's location is currently by locating IP Addresses and geographical locations.<ref>{{cite web |last=Blakeman |first=Karen |title=What Search Engines Know About You |url=https://www.researchgate.net/publication/235719304 |publisher=Online (Weston, Connecticut) |access-date=2011-10-20 }}</ref>
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===Internet service providers===
Internet users obtain Internet access through an [[Internet service provider]] (ISP). All data transmitted to and from users must pass through the ISP. Thus, an ISP has the potential to observe users' activities on the Internet. ISPs can breach personal information such as transaction history, search history, and social media profiles of users. Hackers could use this opportunity to hack ISPs and obtain sensitive information of victims. However, ISPs are usually prohibited from participating in such activities due to legal, ethical, business, or technical reasons.
 
However, ISPs are usually prohibited from participating in such activities due to legal, ethical, business, or technical reasons.
 
Normally ISPs do collect at least ''some'' information about the consumers using their services. From a privacy standpoint, ISPs would ideally collect only as much information as they require in order to provide Internet connectivity (IP address, billing information if applicable, etc.).
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While signing up for Internet services, each computer contains a unique IP and Internet Protocol address. This particular address will not give away private or personal information, however, a weak link could potentially reveal information from one's ISP.<ref>{{cite web |url=http://www.privacyrights.org/fs/fs18-cyb.htm |title=Online Privacy: Using the Internet Safely &#124; Privacy Rights Clearinghouse |publisher=Privacyrights.org |access-date=2011-11-22 |archive-date=2011-10-20 |archive-url=https://web.archive.org/web/20111020120314/https://www.privacyrights.org/fs/fs18-cyb.htm |url-status=live }}</ref>
 
General concerns regarding Internet user privacy have become enough of a concern for a UN agency to issue a report on the dangers of identity fraud.<ref>{{cite news |url=http://news.bbc.co.uk/1/hi/technology/6199372.stm |title=UN warns on password 'explosion' |publisher=BBC News |date=2006-12-04 |access-date=2011-11-25 |archive-date=2009-04-25 |archive-url=https://web.archive.org/web/20090425181605/http://news.bbc.co.uk/1/hi/technology/6199372.stm |url-status=live }}</ref> In 2007, the [[Council of Europe]] held its first annual Data Protection Day on January 28, which has since evolved into the annual [[Data Privacy Day]].<ref name=dataprivacyday>{{cite web |url=http://googleblog.blogspot.com/2008/01/celebrating-data-privacy.html |title=Celebrating data privacy |author=[[Peter Fleischer]], [[Jane Horvath]], [[Shuman Ghosemajumder]] |publisher=[[Google Blog]] |access-date=12 August 2011 |year=2008 |archive-date=20 May 2011 |archive-url=https://web.archive.org/web/20110520195323/http://googleblog.blogspot.com/2008/01/celebrating-data-privacy.html |url-status=live }}</ref>
 
[[T-Mobile USA]] does not store any information on [[web browsing]]. [[Verizon Wireless]] keeps a record of the websites a subscriber visits for up to a year. [[Virgin Mobile]] keeps [[text messages]] for three months. Verizon keeps text messages for three to five days. None of the other carriers keep specific messages at all, but they keep a record of who texted who for over a year. [[AT&T Mobility]] keeps for five to seven years a record of who texts who and the date and time, but not the content of the messages. Virgin Mobile keeps that data for two to three months.<ref>{{cite news |title=Document Shows How Phone Cos. Treat Private Data |url=https://phys.org/news/2011-09-document-cos-private.html |quote=T-Mobile USA doesn't keep any information on Web browsing activity. Verizon, on the other hand, keeps some information for up to a year that can be used to ascertain if a particular phone visited a particular Web site. According to the sheet, Sprint Nextel Corp.'s Virgin Mobile brand keeps the text content of text messages for three months. Verizon keeps it for three to five days. None of the other carriers keep texts at all, but they keep records of who texted who for more than a year. The document says AT&T keeps for five to seven years a record of who text messages who—and when, but not the content of the messages. Virgin Mobile only keeps that data for two to three months. |agency=Associated Press |date=September 29, 2011 |access-date=2011-09-29 |archive-date=2019-05-13 |archive-url=https://web.archive.org/web/20190513134626/https://phys.org/news/2011-09-document-cos-private.html |url-status=live }}</ref>{{Update inline|date=July 2015}}
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[[HTML5]] is the latest version of [[Hypertext Markup Language]] specification. HTML defines how user agents, such as web browsers, are to present websites based on their underlying code. This new web standard changes the way that users are affected by the Internet and their privacy on the Internet. HTML5 expands the number of methods given to a website to store information locally on a client as well as the amount of data that can be stored. As such, privacy risks are increased. For instance, merely erasing cookies may not be enough to remove potential tracking methods since data could be mirrored in [[web storage]], another means of keeping information in a user's web browser.<ref name="PrivacyWHATWG">{{cite web |url=http://www.whatwg.org/specs/web-apps/current-work/multipage/webstorage.html#privacy |title=Privacy, Web Storage |access-date=11 December 2012 |publisher=WHATWG |archive-date=6 January 2013 |archive-url=https://web.archive.org/web/20130106153310/http://www.whatwg.org/specs/web-apps/current-work/multipage/webstorage.html#privacy |url-status=live }}</ref> There are so many sources of data storage that it is challenging for web browsers to present sensible privacy settings. As the power of web standards increases, so do potential misuses.<ref>{{Cite news |url=https://www.nytimes.com/2010/10/11/business/media/11privacy.html?adxnnl=1&pagewanted=all |title=Vega, T. (2010, October 10). New web code draws concern over privacy risks. ''The New York Times'' |work=The New York Times |date=11 October 2010 |access-date=2017-02-24 |archive-date=2017-06-30 |archive-url=https://web.archive.org/web/20170630133818/http://www.nytimes.com/2010/10/11/business/media/11privacy.html?adxnnl=1&pagewanted=all |url-status=live |last1=Vega |first1=Tanzina |author-link=Tanzina Vega }}</ref>
 
HTML5 also expands access to user media, potentially granting [[HTML audio|access to a computer's microphone]] or webcam, a capability previously only possible through the use of plug-ins like [[Adobe Flash Player|Flash]].<ref name="getUserMedia">{{cite web |url=http://www.html5rocks.com/en/tutorials/getusermedia/intro/ |title=Capturing Audio & Video in HTML5 |access-date=11 December 2012 |archive-date=13 December 2012 |archive-url=https://web.archive.org/web/20121213075222/http://www.html5rocks.com/en/tutorials/getusermedia/intro/ |url-status=live }}</ref> It is also possible to find a user's geographical location using the [[W3C Geolocation API|geolocation API]]. With this expanded access comes increased potential for abuse as well as more vectors for attackers.<ref name="SophosHTML5">{{cite web |url=http://www.sophos.com/en-us/security-news-trends/security-trends/html5-and-security.aspx |title=HTML5 and Security on the New Web: Promise and problems for privacy and security |publisher=Sophos |access-date=11 December 2012 |archive-date=10 February 2013 |archive-url=https://web.archive.org/web/20130210054919/http://www.sophos.com/en-us/security-news-trends/security-trends/html5-and-security.aspx |url-status=live }}</ref> If a malicious site was able to gain access to a user's media, it could potentially use recordings to uncover sensitive information thought to be unexposed. However, the [[World Wide Web Consortium]], responsible for many web standards, feels that the increased capabilities of the web platform outweigh potential privacy concerns.<ref name="W3CHTML5Privacy">{{cite web |url=http://www.w3.org/html/wiki/FAQs#What_are_HTML5_Security_and_Privacy_Issues.3F |access-date=11 December 2012 |title=What are HTML5 Security and Privacy Issues? |publisher=W3C |archive-date=18 November 2012 |archive-url=https://web.archive.org/web/20121118215928/http://www.w3.org/html/wiki/FAQs#What_are_HTML5_Security_and_Privacy_Issues.3F |url-status=live }}</ref> They state that by documenting new capabilities in an open standardization process, rather than through closed source plug-ins made by companies, it is easier to spot flaws in specifications and cultivate expert advice.
 
Besides elevating privacy concerns, HTML5 also adds a few tools to enhance user privacy. A mechanism is defined whereby user agents can share blacklists of domains that should not be allowed to access web storage.<ref name="PrivacyWHATWG" /> [[Content Security Policy]] is a proposed standard whereby sites may assign privileges to different domains, enforcing harsh limitations on JavaScript use to mitigate [[cross-site scripting]] attacks. HTML5 also adds HTML templating and a standard HTML parser which replaces the various parsers of web browser vendors. These new features formalize previously inconsistent implementations, reducing the number of vulnerabilities though not eliminating them entirely.<ref name="HTML5 Security Realities">{{cite web |last=Hill |first=Brad |title=HTML5 Security Realities |url=http://www.slideshare.net/BradHill2/w3-conf-hillhtml5securityrealities |access-date=23 February 2013 |date=February 2013 |quote=Rich web apps are not new, and HTML5 offers big security improvements compared to the proprietary plugin technologies it's actually replacing. |archive-date=26 February 2013 |archive-url=https://web.archive.org/web/20130226025622/http://www.slideshare.net/BradHill2/w3-conf-hillhtml5securityrealities |url-status=live }}</ref><ref name="W3C HTML Templates">{{cite web |title=HTML Templates |url=https://dvcs.w3.org/hg/webcomponents/raw-file/tip/spec/templates/index.html |publisher=W3C |access-date=23 February 2013 |date=23 February 2013 |archive-url=https://web.archive.org/web/20130310163433/https://dvcs.w3.org/hg/webcomponents/raw-file/tip/spec/templates/index.html |archive-date=2013-03-10 |url-status=dead }}</ref>
 
===Uploaded file metadata===
Embedded [[metadata]] in files uploaded to the internet can divulge privacy compromising data. For example, most digital cameras and smartphones automatically embed image metadata, such as [[Exif]], which includes the geographical location where the photo has been taken. If the photo has been taken at the photographer's house, his address and identity could be revealed.
 
This problem can be mitigated by removing metadata from files before uploading them to the internet using a [[metadata removal tool]].
 
===Big data===
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Big data provides companies with the ability to:
*Infer detailed psycho-demographic profiles of Internet users, even if they were not directly expressed or indicated by users.<ref>{{cite namejournal |last=NASKosinski |first=Michal |author2=Stillwell, D. |author3=Graepel, T. |title=Private traits and attributes are predictable from digital records of human behaviour |journal=Proceedings of the National Academy of Sciences |year=2013 |volume=110 |issue=15 |pages=5802–5805 |doi=10.1073/pnas.1218772110 |pmid=23479631 |pmc=3625324|bibcode=2013PNAS..110.5802K |doi-V110-I15access=free }}</ref>
*Inspect product availability and optimize prices for maximum profit while clearing inventory.
*Swiftly reconfigure risk portfolios in minutes and understand future opportunities to mitigate risk.
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*Analyze data from social media to detect new market trends and changes in demand.
*Use clickstream analysis and data mining to detect fraudulent behavior.
*Determine root causes of failures, issues and defects by investigating user sessions, network logs and machine sensors.<ref name=SAS>{{cite web |title=Big Data – What Is It? |url=http://www.sas.com/big-data/index.html |publisher=SAS |access-date=12 December 2012 |archive-date=16 January 2013 |archive-url=https://web.archive.org/web/20130116042925/http://www.sas.com/big-data/index.html |url-status=live }}</ref>
 
===Other potential Internet privacy risks===
* [[Cross-device tracking]] identifies users' activity across multiple devices.<ref name=":1">{{Cite book|last=Arp|first=Daniel|title=2017 IEEE European Symposium on Security and Privacy (EuroS&P) |chapter=Privacy Threats through Ultrasonic Side Channels on Mobile Devices |doi=10.1109/EuroSP.2017.33|year=2017|pages=1–13|isbn=978-1-5090-5762-7|s2cid=698921}}</ref>
* Massive personal data extraction through mobile device apps that receive carte-blanche-permissions for data access upon installation.<ref>{{Cite thesis|last=Momen|first=Nurul|date=2020|title=Measuring Apps' Privacy-Friendliness: Introducing transparency to apps' data access behavior|publisher=Karlstad University |type=Doctoral thesis|url=http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-79308|access-date=2020-09-16|archive-date=2023-01-17|archive-url=https://web.archive.org/web/20230117061358/http://kau.diva-portal.org/smash/record.jsf?pid=diva2%3A1457418&dswid=7807|url-status=live |isbn=978-91-7867-137-3 |id={{orcid|0000-0002-5235-5335}}}}</ref>
* [[Malware]] is a term short for "malicious software" and is used to describe software that is used to cause damage to a single computer, server, or computer network whether that is through the use of a virus, trojan horse, spyware, etc.<ref name="https://technet.microsoft.com/en-us/library/dd632948.aspx">{{cite web | url=https://technet.microsoft.com/ | title=Resources and Tools for IT Professionals &#124; TechNet | access-date=2017-08-26 | archive-date=2008-08-20 | archive-url=https://web.archive.org/web/20080820142100/http://technet.microsoft.com/ | url-status=live }}</ref>
* [[Spyware]] is a piece of software that obtains information from a user's computer without that user's consent.<ref name="https://technet.microsoft.com/en-us/library/dd632948.aspx" />
* A [[web bug]] is an object embedded into a web page or email and is usually invisible to the user of the website or reader of the email. It allows checking to see if a person has looked at a particular website or read a specific email message.
* [[Phishing]] is a criminally fraudulent process of trying to obtain sensitive information such as usernames, passwords, or credit card and bank information. Phishing is an Internet crime in which someone masquerades as a trustworthy entity in some form of electronic communication.
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* Use of [[Password strength|weak passwords]] that are short, consist of all numbers, all lowercase or all uppercase letters, or that can be easily guessed such as single words, common phrases, a person's name, a pet's name, the name of a place, an address, a phone number, a social security number, or a birth date.<ref>{{cite web |title=Protect Your Privacy |url=http://www.truste.com/products-and-services/consumer_privacy/privacy_tips#btt |publisher=TRUSTe |access-date=2012-11-25 |archive-date=2012-11-26 |archive-url=https://web.archive.org/web/20121126120753/http://www.truste.com/products-and-services/consumer_privacy/privacy_tips#btt |url-status=live }}</ref>
*Use of recycled passwords or the same password across multiple platforms which have become exposed from a data breach.
* Using the same login name and/or password for multiple accounts where one compromised account leads to other accounts being compromised.<ref name=DigitalToolstoCurbSnooping"Sengupta-NYT-17July20132013">{{cite web |url-status=live |url=https://www.nytimes.com/2013/07/18/technology/personaltech/digital-tools-to-help-curb-online-eavesdropping.html |title=Digital Tools to Curb Snooping |archive-url=https://web.archive.org/web/20170610090546/http://www.nytimes.com/2013/07/18/technology/personaltech/digital-tools-to-help-curb-online-eavesdropping.html |archive-date=2017-06-10 |first=Somini |last=Sengupta |website=New York Times |date=17 July 2013}}</ref>
* Allowing unused or little-used accounts, where unauthorized use is likely to go unnoticed, to remain active.<ref>{{cite web |title=Top 5 Online Privacy Tips |url=http://www.net-security.org/secworld.php?id=8798 |publisher=Help Net Security |access-date=2012-11-23 |date=2010-01-29 |archive-date=2013-06-05 |archive-url=https://web.archive.org/web/20130605055750/http://www.net-security.org/secworld.php?id=8798 |url-status=live }}</ref>
* Using out-of-date software that may contain vulnerabilities that have been fixed in newer, more up-to-date versions.<ref name=DigitalToolstoCurbSnooping"Sengupta-NYT-17July20132013"/>
* [[WebRTC]] is a protocol which suffers from a serious [[WebRTC#Concerns|security flaw]] that compromises the privacy of [[Virtual private network|VPN tunnels]], by allowing the true [[IP address]] of the user to be read. It is enabled by default in major browsers such as [[Firefox]] and [[Google Chrome]].<ref>[https://torrentfreak.com/huge-security-flaw-leaks-vpn-users-real-ip-addresses-150130/ Huge Security Flaw Leaks VPN Users' Real IP-addresses] {{Webarchive|url=https://web.archive.org/web/20210108120117/https://torrentfreak.com/huge-security-flaw-leaks-vpn-users-real-ip-addresses-150130/ |date=2021-01-08 }} TorrentFreak.com (2015-01-30). Retrieved on 2015-02-21.</ref>
 
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Ultimately, however, the potential for a violation of one's privacy is typically out of their hands after purchasing from an online retailer or store. One of the most common forms in which hackers receive private information from online retailers actually comes from an attack placed upon the site's servers responsible for maintaining information about previous transactions. As experts explain, these retailers are not doing nearly enough to maintain or improve their security measures. Even those sites that clearly present a privacy or security policy can be subject to hackers' havoc as most policies only rely upon encryption technology which only applies to the actual transfer of a customer's data. However, with this being said, most retailers have been making improvements, going as far as covering some of the credit card fees if the information's abuse can be traced back to the site's servers.<ref name="Kandra, Anne 2001, PC"/>
 
As one of the largest growing concerns American adults have of current Internet privacy policies, identity and credit theft remain a constant figure in the debate surrounding privacy online. A 1997 study by the [[Boston Consulting Group]] showed that participants of the study were most concerned about their privacy on the Internet compared to any other media.<ref name="Langford">Langford, D. (Ed.). (2000). ''Internet Ethics''. Houndmills: MacMillan Press Ltd.</ref> However, it is important to recall that these issues are not the only prevalent concerns society has. Another prevalent issue remains members of society sending disconcerting emails to one another. It is for this reason in 2001 that for one of the first times the public expressed approval of government intervention in their private lives.<ref name="pewinternet.org">{{cite web|url=http://www.pewinternet.org/|title=Pew Research -|work=pewinternet.org|access-date=2012-05-02|archive-date=2008-02-25|archive-url=https://web.archive.org/web/20080225105405/http://www.pewinternet.org/PPF/r/222/report_display.asp|url-status=live}}</ref>
 
With the overall public anxiety regarding the constantly expanding trend of online crimes, in 2001 roughly fifty-four percent of Americans polled showed a general approval for the FBI monitoring those emails deemed suspicious. Thus, it was born the idea for the FBI program: "[[Carnivore (software)|Carnivore]]", which was going to be used as a searching method, allowing the FBI to hopefully home in on potential criminals. Unlike the overall approval of the FBI's intervention, Carnivore was not met with as much of a majority's approval. Rather, the public seemed to be divided with forty-five percent siding in its favor, forty-five percent opposed to the idea for its ability to potentially interfere with ordinary citizen's messages, and ten percent claiming indifference. While this may seem slightly tangent to the topic of Internet privacy, it is important to consider that at the time of this poll, the general population's approval of government actions was declining, reaching thirty-one percent versus the forty-one percent it held a decade prior. This figure in collaboration with the majority's approval of FBI intervention demonstrates an emerging emphasis on the issue of Internet privacy in society and more importantly, the potential implications it may hold on citizens' lives.<ref name="pewinternet.org"/>
 
Online users must seek to protect the information they share with online websites, specifically social media. In today's [[Web 2.0]] individuals have become the public producers of personal information.<ref name=":0de Corniere-2016">{{Cite journal|last1=de Cornière|first1=Alexandre|last2=de Nijs|first2=Romain|date=2016-02-01|title=Online advertising and privacy|journal=The RAND Journal of Economics|volume=47|issue=1|pages=48–72|doi=10.1111/1756-2171.12118|issn=1756-2171|citeseerx=10.1.1.406.8570}}</ref> Users create their own "digital trails" that hackers and companies alike capture and utilize for a variety of marketing and advertisement targeting. A recent paper from the [[RAND Corporation|Rand Corporation]] claims "privacy is not the opposite of sharing – rather, it is control over sharing."<ref name=":0de Corniere-2016" /> Internet privacy concerns arise from the surrender of personal information to engage in a variety of acts, from transactions to commenting in online forums. Protection against invasions of online privacy will require individuals to make an effort to inform and protect themselves via existing software solutions, to pay premiums for such protections or require individuals to place greater pressure on governing institutions to enforce privacy laws and regulations regarding consumer and personal information.
 
=== Impact of Internet surveillance tools on marginalized communities ===
Internet privacy issues also affect existing class distinctions in the United States, often disproportionately impacting historically marginalized groups typically classified by race and class. Individuals with access to private digital connections that have protective services are able to more easily prevent data privacy risks of personal information and surveillance issues. Members of historically marginalized communities face greater risks of surveillance through the process of data profiling, which increases the likelihood of being stereotyped, targeted, and exploited, thus exacerbating pre-existing inequities that foster uneven playing fields.<ref>{{Cite journal|last=Gangadharan|first=Seeta Peña|date=2015-11-09|title=The downside of digital inclusion: Expectations and experiences of privacy and surveillance among marginal Internet users|url=http://dx.doi.org/10.1177/1461444815614053|journal=New Media & Society|volume=19|issue=4|pages=597–615|doi=10.1177/1461444815614053|s2cid=13390927|issn=1461-4448}}</ref> There are severe, and often unintentional, implications for big data which results in data profiling. For example, automated systems of employment verification run by the federal government such as [[E-Verify|E-verify]] tend to misidentify people with names that do not adhere to standardized Caucasian-sounding names as ineligible to work in the United States, thus widening unemployment gaps and preventing social mobility.<ref>{{Cite journal|last1=Barocas|first1=Solon|last2=Selbst|first2=Andrew D.|date=2016|title=Big Data's Disparate Impact|url=http://dx.doi.org/10.2139/ssrn.2477899|journal=SSRN Electronic Journal|doi=10.2139/ssrn.2477899|issn=1556-5068|access-date=2021-11-02|archive-date=2023-01-17|archive-url=https://web.archive.org/web/20230117061324/https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2477899|url-status=live}}</ref> This case exemplifies how some programs have bias embedded within their codes.
 
Tools using algorithms and artificial intelligence have also been used to target marginalized communities with policing measures,<ref name=":02Jansen-2021">{{Cite web|last=Jansen|first=Nani|date=2021-05-29|title=How Artificial Intelligence Impacts Marginalised Groups|url=https://digitalfreedomfund.org/how-artificial-intelligence-impacts-marginalised-groups/|url-status=live|access-date=2021-11-02|website=Digital Freedom Fund|archive-date=2021-11-02|archive-url=https://web.archive.org/web/20211102213552/https://digitalfreedomfund.org/how-artificial-intelligence-impacts-marginalised-groups/}}</ref> such as using facial recognition softwares and predictive policing technologies that use data to predict where a crime will most likely occur, and who will engage in the criminal activity. Studies have shown that these tools exacerbate the existing issue of over-policing in areas that are predominantly home to marginalized groups. These tools and other means of data collection can also prohibit historically marginalized and low-income groups from financial services regulated by the state, such as securing loans for house mortgages. Black applicants are rejected by mortgage and mortgage refinancing services at a much higher rate than white people, exacerbating existing racial divisions.<ref>{{Cite news|last=Olick|first=Diana|date=2020-08-19|title=A troubling tale of a Black man trying to refinance his mortgage|work=CNBC|url=https://www.cnbc.com/2020/08/19/lenders-deny-mortgages-for-blacks-at-a-rate-80percent-higher-than-whites.html|access-date=2021-11-02|archive-date=2021-11-02|archive-url=https://web.archive.org/web/20211102213550/https://www.cnbc.com/2020/08/19/lenders-deny-mortgages-for-blacks-at-a-rate-80percent-higher-than-whites.html|url-status=live}}</ref> Members of minority groups have lower incomes and lower credit scores than white people, and often live in areas with lower home values. Another example of technologies being used for surveilling practices is seen in immigration. Border control systems often use artificial intelligence in facial recognition systems, fingerprint scans, ground sensors, aerial video surveillance machines, and decision-making in asylum determination processes.<ref name=":02Jansen-2021" /><ref>{{Cite journal|last=Beduschi|first=Ana|date=2020-02-10|title=International migration management in the age of artificial intelligence|journal=Migration Studies|volume=9|issue=3|pages=576–596|doi=10.1093/migration/mnaa003|doi-access=free}}</ref> This has led to large-scale data storage and physical tracking of refugees and migrants.
 
While broadband was implemented as a means to transform the relationship between historically marginalized communities and technology to ultimately narrow the digital inequalities, inadequate privacy protections compromise user rights, profile users, and spur skepticism towards technology among users. Some automated systems, like the United Kingdom government's [[Universal Credit|Universal Credit system]] in 2013, have failed<ref name=":02Jansen-2021" /> to take into account that people, often minorities, may already lack Internet access or digital literacy skills and therefore be deemed ineligible for online identity verification requirements, such as forms for job applications or to receive social security benefits, for example. Marginalized communities using broadband services may also not be aware of how digital information flows and is shared with powerful media conglomerates, reflecting a broader sense of distrust and fear these communities have with the state. Marginalized communities may therefore end up feeling dissatisfied or targeted by broadband services, whether from nonprofit community service providers or state providers.
 
==Laws and regulations==
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===European General Data protection regulation===
In 2009 the [[European Union]] had for the first time created awareness for tracking practices when the ePrivacy-Directive (2009/136/EC) was put in force.<ref name=":2Directive 2009/136/EC">{{cite journal| title=Directive 2009/136/EC of the European Parliament and of the Council| url=https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:32009L0136| journal=[[Official Journal of the European Union]]| volume=337| pages=11–36| date=18 December 2009| access-date=4 January 2024}}</ref> In order to comply with this directive, websites had to actively inform the visitor about the use of cookies. This disclosure has been typically implemented by showing small information banners. Nine years later, by 25 May 2018 the European General Data Protection Regulation (GDPR) came into force,<ref name=EUR_679>{{cite journal| title=Regulation (EU) 2016/679 of the European Parliament and of the Council| url=https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A32016R0679| journal=[[Official Journal of the European Union]]| volume=119| pages=1–88| date=4 May 2016| access-date=4 January 2024}}</ref> which aims to regulate and restrict the usage of personal data in general, irrespective of how the information is being processed.<ref>{{Cite book |last=Skiera |first=Bernd |url=https://www.worldcat.org/oclc/1303894344 |title=The impact of the GDPR on the online advertising market |date=2022 |others=Klaus Miller, Yuxi Jin, Lennart Kraft, René Laub, Julia Schmitt |isbn=978-3-9824173-0-1 |location=Frankfurt am Main |oclc=1303894344}}</ref> The regulation primarily applies to so-called “controllers”, which are (a) all organizations that process personal information within the European Union, and (b) all organizations which process personal information of EU-based persons outside the European Union. Article 4 (1) defines personal information as anything that may be used for identifying a “data subject” (e.g. natural person) either directly or in combination with other personal information. In theory, this even takes common Internet identifiers such as cookies or IP Addresses in the scope of this regulation. Processing such personal information is restricted unless a "lawful reason" according to Article 6 (1) applies. The most important lawful reason for data processing on the Internet is the explicit content given by the data subject. More strict requirements apply for sensitive personal information (Art 9), which may be used for revealing information about ethnic origin, political opinion, religion, trade union membership, biometrics, health or sexual orientation. However, explicit user content still is sufficient to process such sensitive personal information (Art 9 (2) lit a). “Explicit consent” requires an affirmative act (Art 4 (11)), which is given if the individual person is able to freely choose and does consequently actively opt-in.
 
As of June 2020, typical cookie implementations are not compliant with this regulation, and other practices such as [[device fingerprint]]ing, cross-website-logins <ref>{{Cite magazine|date=2 July 2020|title=Security risks of logging in with facebook|url=https://www.wired.com/story/security-risks-of-logging-in-with-facebook/|magazine=Wired|access-date=3 July 2020|archive-date=3 July 2020|archive-url=https://web.archive.org/web/20200703202751/https://www.wired.com/story/security-risks-of-logging-in-with-facebook/|url-status=live}}</ref> or 3rd-party requests are typically not disclosed, even though many opinions consider such methods in the scope of the GDPR.<ref>{{cite web|date=2 July 2020|title=The GDPR and Browser Fingerprinting: How It Changes the Game for the Sneakiest Web Trackers|url=https://www.eff.org/deeplinks/2018/06/gdpr-and-browser-fingerprinting-how-it-changes-game-sneakiest-web-trackers|website=European Frontier Foundation|access-date=3 July 2020|archive-date=2 August 2020|archive-url=https://web.archive.org/web/20200802050700/https://www.eff.org/deeplinks/2018/06/gdpr-and-browser-fingerprinting-how-it-changes-game-sneakiest-web-trackers|url-status=live}}</ref> The reason for this controversy is the ePrivacy-Directive 2009/136/EC<ref name=":2Directive 2009/136/EC" /> which is still unchanged in force. An updated version of this directive, formulated as [[EPrivacy Regulation (European Union)|ePrivacy Regulation]], shall enlarge the scope from cookies only to any type of tracking method. It shall furthermore cover any kind of electronic communication channels such as [[Skype]] or [[WhatsApp]]. The new ePrivacy-Regulation was planned to come into force alongside the GDPR, but as of July 2020, it was still under review. Some people assume that lobbying is the reason for this massive delay.<ref>{{cite web|date=2 July 2020|title=e-Privacy Regulation victim of a "lobby onslaught"|url=https://edri.org/coe-eprivacy-regulation-victim-of-lobby-onslaught/|website=European Digital Rights|access-date=3 July 2020|archive-date=4 July 2020|archive-url=https://web.archive.org/web/20200704231417/https://edri.org/coe-eprivacy-regulation-victim-of-lobby-onslaught/|url-status=live}}</ref>
 
Irrespective of the pending ePrivacy-Regulation, the European High Court decided in October 2019 (case C-673/17<ref>{{cite web|date=2 July 2020|title=JUDGMENT OF THE COURT 1/10/2019|url=http://curia.europa.eu/juris/document/document.jsf?text=&docid=218462&pageIndex=0&doclang=EN&mode=lst&dir=&occ=first&part=1&cid=6162209|website=Court of Justice of the European Union|access-date=3 July 2020|archive-date=3 July 2020|archive-url=https://web.archive.org/web/20200703212743/http://curia.europa.eu/juris/document/document.jsf?text=&docid=218462&pageIndex=0&doclang=EN&mode=lst&dir=&occ=first&part=1&cid=6162209|url-status=live}}</ref>) that the current law is not fulfilled if the disclosed information in the cookie disclaimer is imprecise, or if the consent checkbox is pre-checked. Consequently, many cookie disclaimers that were in use at that time were confirmed to be incompliant with the current data protection laws. However, even this high court judgment only refers to cookies and not to other tracking methods.
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One of the most popular topics of discussion regarding Internet privacy is China. Although China is known for its remarkable reputation for maintaining Internet privacy among many online users,<ref>{{Cite journal|last=Dong|first=Fan|date=2012-05-28|title=Controlling the internet in China: The real story|url=https://journals.sagepub.com/doi/10.1177/1354856512439500|journal=Convergence|volume=18|issue=4|pages=403–425|language=en|doi=10.1177/1354856512439500|s2cid=144146039|access-date=2020-10-23|archive-date=2020-10-27|archive-url=https://web.archive.org/web/20201027054036/https://journals.sagepub.com/doi/10.1177/1354856512439500|url-status=live}}</ref> it could potentially be a major jeopardy to the lives of many online users who have their information exchanged on the web regularly. For instance, in China, there is a new software that will enable the concept of surveillance among the majority of online users and present a risk to their privacy.<ref>{{Cite news|url=https://www.theguardian.com/world/2011/jul/26/china-boosts-internet-surveillance|title=China boosts internet surveillance|newspaper=The Guardian|date=2011-07-26|last1=Branigan|first1=Tania|access-date=2018-01-28|archive-date=2018-01-28|archive-url=https://web.archive.org/web/20180128190515/https://www.theguardian.com/world/2011/jul/26/china-boosts-internet-surveillance|url-status=live}}</ref> The main concern with privacy of Internet users in China is the lack thereof. China has a well-known policy of censorship when it comes to the spread of information through public media channels. [[Censorship in the People's Republic of China|Censorship]] has been prominent in [[Mainland China]] since the [[Communist Party of China|communist party]] gained power in China over 60 years ago. With the development of the Internet, however, privacy became more of a problem for the government. The Chinese Government has been accused of actively limiting and editing the information that flows into the country via various media. The Internet poses a particular set of issues for this type of censorship, especially when search engines are involved. Yahoo! for example, encountered a problem after entering China in the mid-2000s. A Chinese journalist, who was also a Yahoo! user, sent private emails using the Yahoo! server regarding the Chinese government. Yahoo! provided information to the Chinese government officials to track down journalist [[Shi Tao (journalist)|Shi Tao]]. Shi Tao allegedly posted state secrets to a New York-based website. Yahoo provided incriminating records of the journalist's account logins to the Chinese government and Shi Tao was sentenced to ten years in prison.<ref>{{Cite news|last=Kahn|first=Joseph|date=2005-09-08|title=Yahoo helped Chinese to prosecute journalist (Published 2005)|language=en-US|work=The New York Times|url=https://www.nytimes.com/2005/09/08/business/worldbusiness/yahoo-helped-chinese-to-prosecute-journalist.html|access-date=2021-03-04|issn=0362-4331|archive-date=2021-04-04|archive-url=https://web.archive.org/web/20210404224252/https://www.nytimes.com/2005/09/08/business/worldbusiness/yahoo-helped-chinese-to-prosecute-journalist.html|url-status=live}}</ref> These types of occurrences have been reported numerous times and have been criticized by foreign entities such as the creators of the [[Tor (network)|Tor network]], which was designed to circumvent network surveillance in multiple countries.
 
User privacy in China is not as cut-and-dry as it is in other parts of the world.{{Citation needed|date=May 2013}} China, reportedly{{According to whom|date=May 2013}}, has a much more invasive policy when Internet activity involves the Chinese government. For this reason, search engines are under constant pressure to conform to Chinese rules and regulations on censorship while still attempting to keep their integrity. Therefore, most search engines operate differently in China than in other countries, such as the US or Britain, if they operate in China at all. Two types of intrusions occur in China regarding the Internet: the alleged intrusion of the company providing users with Internet service, and the alleged intrusion of the Chinese government.{{Citation needed|date=May 2013}} The intrusion allegations made against companies providing users with Internet service are based upon reports that companies, such as Yahoo! in the previous example, are using their access to the Internet users' private information to track and monitor users' Internet activity. Additionally, thereThere have been reports that personal information has been sold. For example, students preparing for exams would receive calls from unknown numbers selling school supplies.<ref>{{cite journal |last1=Han |first1=Dong |title=The Market Value of Who We Are: The Flow of Personal Data and Its Regulation in China |journal=Media and Communication |date=12 April 2017 |volume=5 |issue=2 |pages=21–30 |doi=10.17645/mac.v5i2.890|doi-access=free }}</ref> The claims made against the Chinese government lie in the fact that the government is forcing Internet-based companies to track users' private online data without the user knowing that they are being monitored. Both alleged intrusions are relatively harsh and possibly force foreign Internet service providers to decide if they value the Chinese market over Internet privacy. Also, many websites are blocked in China such as Facebook and Twitter. However many Chinese Internet users use special methods like a VPN to unblock websites that are blocked.
 
The 2021 [[Data Security Law of the People's Republic of China|Data Security Law]] classifies data into different categories and establishes corresponding levels of protection.<ref name="Zhang-2024">{{Cite book |last=Zhang |first=Angela Huyue |title=High Wire: How China Regulates Big Tech and Governs Its Economy |publisher=[[Oxford University Press]] |year=2024 |isbn=9780197682258}}</ref>{{Rp|page=131}} It imposes significant data localization requirements, in a response to the extraterritorial reach of the United States [[CLOUD Act]] or similar foreign laws.<ref name="Zhang-2024" />{{Rp|pages=250-251}}
 
The 2021 [[Personal Information Protection Law of the People's Republic of China|Personal Information Protection Law]] is China's first comprehensive law on personal data rights and is modeled after the European Union's [[General Data Protection Regulation]].<ref name="Zhang-2024" />{{Rp|page=131}}
 
===Internet privacy in Sweden===
On 11 May 1973 Sweden enacted the [[Data Act (Sweden)|Data Act]] − the world's first national data protection law.<ref name=impl>{{cite web|last1=Öman|first1=Sören|title=Implementing Data Protection in Law|url=http://www.scandinavianlaw.se/pdf/47-18.pdf|access-date=10 May 2017|archive-date=19 August 2017|archive-url=https://web.archive.org/web/20170819111007/http://www.scandinavianlaw.se/pdf/47-18.pdf|url-status=live}}</ref><ref>{{cite web|title=Online Privacy Law: Sweden|url=https://www.loc.gov/law/help/online-privacy-law/sweden.php|website=www.loc.gov|publisher=Law Library of Congress|access-date=10 May 2017|date=10 May 2017|archive-date=23 November 2017|archive-url=https://web.archive.org/web/20171123114939/https://www.loc.gov/law/help/online-privacy-law/sweden.php|url-status=live}}</ref> In 2012, Sweden received a Web Index Score of 100, a score that measures how the Internet significantly influences political, social, and economic impact, placing them first among 61 other nations. Sweden received this score while exceeding new mandatory implementations from the European Union. Sweden placed more restrictive guidelines on the directive on intellectual property rights enforcement (IPRED) and passed the Forsvarets Radio Anstalt (FRA) law in 2009 under the [[National Defence Radio Establishment|National Defense Radio Establishment]]. The law allowed for the legal sanctioning of surveillance of Internet traffic by state authorities and allowed authorities to monitor all cross-border communication without a warrant
 
The FRA has a history of intercepting radio signals and has stood as the main intelligence agency in Sweden since 1942. Sweden has a mixture of the government's strong push towards implementing policy and citizens' continued perception of a free and neutral Internet. Both of the previously mentioned additions created controversy among critics but they did not change the public perception despite the new FRA law being litigated in front of the [[European Court of Human Rights]] for human rights violations.
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[[File:Jeff Flake official Senate photo (cropped).jpg|thumb|right|US Republican senator [[Jeff Flake]] spearheaded an effort to pass legislation allowing ISPs and tech firms to sell private customer information, such as their browsing history, without consent.]]
 
With the [[Republican party of the United States|Republicans]] in control of all three branches of the U.S. government, [[Lobbying in the United States|lobbyists]] for Internet service providers (ISPs) and tech firms persuaded lawmakers to dismantle regulations to protect privacy which had been made during the [[Presidency of Barack Obama|Obama administration]]. These FCC rules had required ISPs to get "explicit consent" before gathering and selling their private Internet information, such as the consumers' browsing histories, locations of businesses visited and applications used.<ref name=twsWashPost47447"Kindy-2017"/> Trade groups wanted to be able to sell this information for profit.<ref name=twsWashPost47447"Kindy-2017"/> Lobbyists persuaded Republican senator [[Jeff Flake]] and Republican representative [[Marsha Blackburn]] to sponsor legislation to dismantle Internet privacy rules; Flake received $22,700 in donations and Blackburn received $20,500 in donations from these trade groups.<ref name=twsWashPost47447"Kindy-2017"/> On March 23, 2017, abolition of these privacy protections passed on a narrow party-line vote.<ref name=twsWashPost47447"Kindy-2017">Kimberly{{cite news | last=Kindy, May| 30,first=Kimberly 2017,| ''title=How Congress dismantled federal Internet privacy rules | newspaper=Washington Post'', [| date=2017-05-30 | url=https://www.washingtonpost.com/politics/how-congress-dismantled-federal-internet-privacy-rules/2017/05/29/7ad06e14-2f5b-11e7-8674-437ddb6e813e_story.html?wpisrc=nl_evening&wpmm=1 "How Congress dismantled federal Internet privacy rules"] {{Webarchive|archive-url=https://web.archive.org/web/20170730030722/https://www.washingtonpost.com/politics/how-congress-dismantled-federal-internet-privacy-rules/2017/05/29/7ad06e14-2f5b-11e7-8674-437ddb6e813e_story.html?wpisrc=nl_evening&wpmm=1 |archive-date=2017-07-30 |url-status=live}}, Retrieved May 30, 2017</ref> In June 2018, California passed the law restricting companies from sharing [[user data]] without permission. Also, users would be informed to whom the data is being sold and why. On refusal to sell the data, companies are allowed to charge a little higher to these consumers.<ref>{{Cite news|url=https://money.cnn.com/2018/06/28/technology/california-consumer-privacy-act/index.html|title=California passes strictest online privacy law in the country|last=Kelly|first=Heather|work=CNNMoney|access-date=2018-06-29|archive-date=2022-02-19|archive-url=https://web.archive.org/web/20220219195658/https://money.cnn.com/2018/06/28/technology/california-consumer-privacy-act/index.html|url-status=live}}</ref><ref>{{Cite news|url=https://www.usatoday.com/story/tech/2018/06/28/california-lawmakers-pass-tough-new-online-privacy-rules-could-model-other-states/743397002/|title=California passes nation's toughest online privacy law|work=USA TODAY|access-date=2018-06-29|archive-date=2018-06-28|archive-url=https://web.archive.org/web/20180628230236/https://www.usatoday.com/story/tech/2018/06/28/california-lawmakers-pass-tough-new-online-privacy-rules-could-model-other-states/743397002/|url-status=live}}</ref><ref>{{cite magazine|url=http://time.com/5326166/california-approves-data-privacy-law/|title=California Passes A Sweeping New Data Privacy Law|magazine=Time|access-date=2018-06-29|archive-url=https://web.archive.org/web/20180703031105/http://time.com/5326166/california-approves-data-privacy-law/|archive-date=2018-07-03|url-status=dead}}</ref>
 
==Legal threats==
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Specific examples:
* Following a decision by the [[Council of the European Union|European Union's council of ministers]] in Brussels, in January 2009, the UK's [[Home Office]] adopted a plan to allow police to access the contents of individuals' computers without a warrant. The process, called "remote searching", allows one party, at a remote location, to examine another's hard drive and Internet traffic, including email, browsing history and websites visited. Police across the EU are now permitted to request that the British police conduct a remote search on their behalf. The search can be granted, and the material turned over and used as evidence, on the basis of a senior officer believing it necessary to prevent a serious crime. Opposition [[Member of Parliament (United Kingdom)|MPs]] and civil liberties advocates are concerned about this move toward widening surveillance and its possible impact on personal privacy. [[Shami Chakrabarti]], director of the human rights group [[Liberty (advocacy group)|Liberty]], said "The public will want this to be controlled by new legislation and judicial authorization. Without those safeguards it's a devastating blow to any notion of personal privacy."<ref>{{cite news |url=http://www.timesonline.co.uk/tol/news/politics/article5439604.ece |title=Police set to step up hacking of home PCs |publisher=Timesonline.co.uk |access-date=2011-11-25 |location=London |url-access=subscription |archive-date=2011-09-29 |archive-url=https://web.archive.org/web/20110929011940/http://www.timesonline.co.uk/tol/news/politics/article5439604.ece |url-status=livedead }}</ref>
* The FBI's [[Magic Lantern (spyware)|Magic Lantern]] software program was the topic of much debate when it was publicized in November 2001. Magic Lantern is a [[Trojan horse (computing)|Trojan Horse]] program that logs users' keystrokes, rendering encryption useless to those infected.<ref>{{cite web |url=http://www.rumormillnews.com/cgi-bin/archive.cgi?noframes;read=15391 |title=FBI 'Lantern' Software Does Log Keystrokes |publisher=Rumormillnews.com |access-date=2011-11-25 |archive-url=https://web.archive.org/web/20120623023322/http://www.rumormillnews.com/cgi-bin/archive.cgi?noframes;read=15391 |archive-date=2012-06-23 |url-status=dead }}</ref>
 
== Children and Internet privacy ==
Internet privacy is a growing concern with children and the content they are able to view. Aside from that, many concerns for the privacy of [[email]], the vulnerability of internet users to have their internet usage tracked, and the collection of personal information also exist. These concerns have begun to bring the issues of Internet privacy before the courts and judges.<ref name="everydaylaw">{{cite web|url=https://search.credoreference.com/content/entry/galegel/internet_privacy/0|title=Internet Privacy|date=2013|website=Gale encyclopedia of everyday law|access-date=26 October 2018|archive-date=12 November 2018|archive-url=https://web.archive.org/web/20181112101507/https://search.credoreference.com/content/entry/galegel/internet_privacy/0|url-status=live}}</ref> In recent years, there is a growing concern for children's privacy and the commercial use of their data. In addition, the use of their personal data to persuade and influence their behavior has also come under scrutiny.<ref>Livingstone, Sonia, Mariya Stoilova, and Rishita Nandagiri. "Children's data and privacy online: growing up in a digital age: an evidence review." (2019).</ref>
 
==See also==
{{div col|colwidth=28em}}
* [[Anonymous blogging]]
* [[Anonymous P2P]]
* [[Anonymous post]]
* [[Anonymous P2P]]
* [[Anonymous remailer]]
* [[Tor (network)|Anonymous web browsing]]
* [[Canadian privacy law]]
* [[Computer and network surveillance]]
* [[Digital footprint]]
* [[Data Protection Directive|European Union Data Protection Directive]]
* [[Internet censorship]]
* [[Location-based service#Privacy issues]]
* [[Mass surveillance]]
* [[PRISM (surveillance program)| PRISM surveillance program]]
* [[Privacy-enhancing technologies]]
* [[PRISM (surveillance program)|PRISM]]
* [[Privacy concerns with social networking services]]
* [[Spatial cloaking]]
* [[Right to be forgotten]]
* [[Privacy in Australian law]]
* [[Canadian privacy law]]
* [[Data Protection Directive|European Union Data Protection Directive]]
* [[Privacy in English law]]
* [[Data protection (privacy) laws in Russia|Privacy laws in Russia]]
* [[Privacy laws of the United States]]
* [[Privacy software]]
* [[Computer and network surveillance]]
* [[Privacy concerns with social networking services]]
* [[Mass surveillance]]
* [[Right to be forgotten]]
* [[Search engine privacy]]
* [[WireSpatial image (networking)cloaking]]
* [[Wire data]]
{{div col end}}