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'''Enchanted Valley Festival''' (EVC) is India's largest music annual festival that brings different music genres from electronic and techno to pop and indie together.<ref name=":0">{{Cite web |url=http://economictimes.indiatimes.com/news/industry/media/entertainment/universal-enters-india-live-music-festival-scene-buys-50-per-cent-in-enchanted-valley-carnival/articleshow/48896534.cms?intenttarget=no|title=Universal enters India live music festival scene, buys 50 per cent in Enchanted Valley Carnival|last=Sachin|first=Dave|date=September 11, 2015|website=The Economic Times|access-date=April 25, 2017}}</ref><ref name=":1">{{Cite book|title=Gozoop wins digital marketing mandate for Enchanted Valley Carnival |publisher=Adgully|year=2016}}</ref> It is held in [[Aamby Valley City]], [[India]], for three days.<ref name=":2">{{Cite web |url=http://www.business-standard.com/article/news-ani/enchanted-valley-carnival-2016-will-mesmerize-you-with-extensive-line-up-116120900973_1.html |title=Enchanted Valley Carnival 2016 will mesmerize you with extensive line-up|last=ANI|date=December 9, 2016 |website=Business Standard|access-date=April 25, 2017}}</ref><ref name=":3">{{Cite web|url=http://rollingstoneindia.com/enchanted-valley-carnival-launches-this-december/|title=Enchanted Valley Carnival Launches This December|last=Mahindru|first=Megha|date=October 21, 2013|website=Rolling Stone India|access-date=April 25, 2017}}</ref> EVC's first edition was in 2013.<ref name=":0" /><ref name=":1" /> |
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'''Enchanted Valley Festival...''' |
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== Characteristics == |
== Characteristics == |
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EVC is an Indian music festival that brings different music genres to the same platform.<ref name=":0" /> It is the first festival in Asia to be held on an airstrip, introduced to the Indian audiences in 2013.<ref name=":4">{{Cite web|url=https://www.giglifeasia.com/event/enchanted-valley-carnival-2016/|title=Enchanted Valley Carnival 2016|website=Gig Life Asia|access-date=April 25, 2017}}</ref> EVC's location is in Aamby Valley, Lonavala, between Pune and Mumbai, in India.<ref name=":3" /><ref name=":5" /><ref name=":6">{{Cite web|url=http://rollingstoneindia.com/review-enchanted-valley-carnival/|title=Review: Enchanted Valley Carnival|last=Muttoo|first=Ambika|date=December 10, 2013|website=Rolling Stone India|access-date=April 25, 2017}}</ref> The two day carnival also includes an after party line up with 2 stages and a special 'Silent Party.'<ref name=":2" /> The after party also has a lineup of artists like the main festival.<ref name=":6" /> |
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The festival has 5 different stages, each where a specific genre of music is played. It lines up more than 50 top artists in total.<ref name=":2" /><ref name=":3" /> EVC takes place in December and hosts artists from India and abroad.<ref name=":3" /> The festival offers varied genres like pop, Bollywood, electronic dance music, techno, fusion and Indie, along with other experimental music.<ref name=":1" /> |
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| ⚫ | EVC combines both music and professional adventure sports activities |
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| ⚫ | EVC combines both music and professional adventure sports activities such as all-terrain vehicle riding, [[bungee jumping]], [[zorbing]], [[rock climbing]], [[rappelling]], 4x4 jungle safari, [[zipline]], [[hot air balloon]]ing and [[water sports]] such as speed boats/jet skis, [[kayaks]], [[pirate ships]], tribal boats, pontoon boats, floating volleyball and [[basketball]].<ref name=":2" /><ref name=":3" /> |
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== History == |
== History == |
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EVC is India's biggest music festival and has been held in Aamby Valley every year in December since 2013.<ref name=":0" /><ref name=":1" /> A large number of artists have performed in EVC, from Indian artists such as [[Farhan Akhtar]] and [[Arijit Singh]], Ankur Sood, [[Badshah (rapper)|Badshah]], [[Juggy D]], DJ Chetas, DASU, [[Papon (Assamese singer)|Papon]], [[Shilpi Sharma (DJ)|Shilpi Sharma]] and [[Ami Mishra]], to international artists like Bullzeye, Dj Rae, [[Steve Aoki]], [[Flo Rida]], [[Alan Walker (music producer)|Alan Walker]], [[Tiësto]], Fatoboy Slim, [[David Guetta]], [[Martin Garrix]], [[Taio Cruz]] and [[Bassjackers]].<ref name=":4" /><ref name=":5">{{Cite web|url=https://www.festivalsherpa.com/absolut-enchanted-valley-carnival-here-cannot-miss/|title=Absolut Enchanted Valley Carnival Is Almost Here And You Cannot Miss It|last=Desa|first=Risa|date=December 8, 2016|website=Festival Sherpa|access-date=April 25, 2017}}</ref><ref name=":6" /> |
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EVC is India's biggest music festivals and is held in Aamby Valley every year in December since 2013.(economic times)(Gozoop) The first edition was on the 6th, 7th and 8th of December, 2013. In 2014 and 2015 on December 19, 20 and 21 and the fourth edition of EVC was held on the 17th, 18th and 19th of December, 2016.(business standard)(sherpa) |
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== Organization == |
== Organization == |
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The festival is organized by Twisted Entertainment and Universal Music India, a subsidiary of |
The festival is organized by Twisted Entertainment and [[Universal Music India]], a subsidiary of [[Universal Music Group]], each owning 50 per cent stake.<ref name=":0" /><ref name=":1" /><ref name=":3" /><ref name=":7">{{Cite book|title=The Hindu Business Line: Universal Music acquires 50% in Enchanted Valley Carnival|publisher=Newstex|year=2015|location=United States}}</ref> [[Devraj Sanyal]], managing director and chief executive officer, [[South Asia]], is the current CEO of EVC.<ref name=":0" /><ref name=":7" /> It is sponsored by [[Absolute Vodka]], and Gozoop is in charge of [[digital marketing]] in Enchanted Valley Carnival.<ref name=":1" /><ref name=":5" /> Different facilities can be found inside the festival like ATM machines, charging stations for electronic devices, parking lots, lost-and-found, food and beverages.<ref name=":8">{{Cite web|url=http://evc.co.in/accommodations|title=Accommodations|website=EVC|access-date=April 25, 2017}}</ref> |
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Its location is in Aamby Valley, Lonavala, clutched between Pune and Mumbai, in India. (rolling stones)(sherpa)(Amiba motto) Different facilities can be found inside the festival like ATM machines, charging stations for any kind of electronically device, parking lots, desks por lost and found objects and food and beverages. (EVC) |
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=== Camping === |
=== Camping === |
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EVC Pune |
EVC Pune offers tent accommodations at the venue, named the "Enchanted Village."<ref name=":1" /><ref name=":2" /><ref name=":3" /> It allows the participants to stay at the festival venue in tents for the three-day long weekend.<ref name=":0" /> The regular tents allow from two to four people; the luxury tent is for four people. They also let people bring their own tent, with no maximum capacity.<ref>{{Cite web|url=http://evc.co.in/services-facility|title=Services & facilities|website=EVC|access-date=April 25, 2017}}</ref> |
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=== 'Culinarium' === |
=== 'Culinarium' === |
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EVC introduced a |
In 2015, EVC introduced a set of food stands called the ‘Culinarium.’<ref name=":4" /> It offers street and gourmet cuisines, also pop up restaurants that were created to taste various dishes.<ref name=":2" /> |
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== Editions == |
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2013: Anil Chawla, Anish Sood, Ankytrixx, Arjun Vagale, Bay Beat Collective, Blot, Bullzeye, Claudia Cazacu, Delhi Sultanate And, Dj Rae, Dualist Inquiry, Fehrplay, Gravity Train, Helium Project, Indian Ocean, Jaytech, Jeremy Olander, Jody Wisternoff, Jwaydan, Kay Mikado, Kohra, Lost Stories, MAN, M Mat, Madboy Mink, Matt Darey, Mike Vale, Miki Taka, Miss Melera, Myon & Shane 54, Praveen Achary, Pryanjana, Raghu Dixit, Reggae Rajahs, Rohan Kapoor, Rudee, Sandiness, Shaa'ir and Func, Shkabang, Sickflip, Sophie Sugar, Sound Avatar, Steve Aoki, Super 8 & Tab, Swarathma, TV Noise, Whosane & Anastasia. |
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In the after party, artists like DJ Chetas, Candice Redding, Folic State, Arsh, Shilpi Sharma, VINAYAKA and many more participate.(business standard) |
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Featuring international artists like Flo Rida and Alan Walker as well as Indian sensations such as Farhan Akhtar and Arijit Singh.(sherpa) |
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Thanks to the presence of Indian artists in the line-up, the festival covers a vast spectrum of music.(sherpa) |
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Indian Artists, Ankur Sood, Badshah, Rishi Rich, Juggy D, DJ Chetas, DASU, Papon, Shilpi Sharma and Ami Mishra will all be performing at the festival.(sherpa) |
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Hosted artists like Tiesto, Fatoboy Slim, David Guetta, Martin Garrix, Ferry Corsten, Markus Schulz's, Taio Cruz, Jeremy Olander, Bassjackers, Myon & Shane 54, Shpongle, Far East Movement, Dubfire, Oliver Heldens etc.(GigLife) |
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Progressive techno and deep house Kay Mikado must get special mention for his techno set at the after party.(Amiba mutto) |
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Sanyal said EVC will bring international artistes like Tiesto and Fatboy Slim among others.(Hindu business) |
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Brit DJ Taio Cruz was the big name on Day 3.(Amiba mutto) |
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The real stars at the after party were acid house and techno producer Anil Chawla and techno artist Arjun Vagale.(Amiba mutto) |
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== References == |
== References == |
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<references /> |
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Sachin, Dave. (2015). Universal enters India live music festival scene, buys 50 per cent in Enchanted Valley Carnival. April 17, 2017, de The Economic Times Sitio web: <nowiki>http://economictimes.indiatimes.com/industry/media/entertainment/universal-enters-india-live-music-festival-scene-buys-50-per-cent-in-enchanted-valley-carnival/articleshow/48896534.cms?intenttarget=no</nowiki> |
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ANI. (December 9, 2016). Enchanted Valley Carnival 2016 will mesmerize you with extensive line-up. April 17, 2017, de Business Standard Sitio web: http://www.business-standard.com/article/news-ani/enchanted-valley-carnival-2016-will-mesmerize-you-with-extensive-line-up-116120900973_1.htmlç |
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Megha Mahindru. (October 21, 2013). Enchanted Valley Carnival Launches This December . April 17, 2017, de Rolling Stone India Sitio web: <nowiki>http://rollingstoneindia.com/enchanted-valley-carnival-launches-this-december/</nowiki> |
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Risa Desa. (December 8, 2016). Absolut Enchanted Valley Carnival Is Almost Here And You Cannot Miss It. April 17, 2017, de Festival Sherpa Sitio web: <nowiki>https://www.festivalsherpa.com/absolut-enchanted-valley-carnival-here-cannot-miss/</nowiki> |
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sn. (September 11, 2015). The Hindu Business Line: Universal Music acquires 50% in Enchanted Valley Carnival . April 17, 2017, de Newstex Sitio web: <nowiki>http://0-search.proquest.com.millenium.itesm.mx/entrepreneurship/docview/1711147658/citation/BB597D3EBBDD4C8CPQ/1?accountid=41938</nowiki> |
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sn. (November 28, 2016). Gozos wins digital marketing mandate for Enchanted Valley Carnival. April 17, 2017, de Adgully Bureau Sitio web: <nowiki>http://0-go.galegroup.com.millenium.itesm.mx/ps/i.do?p=ITOF&u=itesm01&id=GALE%7CA471868221&v=2.1&it=r&sid=summon&authCount=1</nowiki> |
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Amiba Muttoo. (December 10, 2013). Review: Enchanted Valley Carnival. April 17, 2017, de Rolling Stone India Sitio web: <nowiki>http://rollingstoneindia.com/review-enchanted-valley-carnival/</nowiki> |
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[[Category:Music festivals in India]] |
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sn. (2016). Enchanted Valley Carnival 2016 will mesmerize you with extensive line-up. April 17, 2017, de Gig Life Asia Sitio web: <nowiki>https://www.giglifeasia.com/event/enchanted-valley-carnival-2016/</nowiki> |
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Latest revision as of 00:36, 19 September 2022
Enchanted Valley Festival (EVC) is India's largest music annual festival that brings different music genres from electronic and techno to pop and indie together.[1][2] It is held in Aamby Valley City, India, for three days.[3][4] EVC's first edition was in 2013.[1][2]
Characteristics
[edit]EVC is an Indian music festival that brings different music genres to the same platform.[1] It is the first festival in Asia to be held on an airstrip, introduced to the Indian audiences in 2013.[5] EVC's location is in Aamby Valley, Lonavala, between Pune and Mumbai, in India.[4][6][7] The two day carnival also includes an after party line up with 2 stages and a special 'Silent Party.'[3] The after party also has a lineup of artists like the main festival.[7]
The festival has 5 different stages, each where a specific genre of music is played. It lines up more than 50 top artists in total.[3][4] EVC takes place in December and hosts artists from India and abroad.[4] The festival offers varied genres like pop, Bollywood, electronic dance music, techno, fusion and Indie, along with other experimental music.[2]
EVC combines both music and professional adventure sports activities such as all-terrain vehicle riding, bungee jumping, zorbing, rock climbing, rappelling, 4x4 jungle safari, zipline, hot air ballooning and water sports such as speed boats/jet skis, kayaks, pirate ships, tribal boats, pontoon boats, floating volleyball and basketball.[3][4]
History
[edit]EVC is India's biggest music festival and has been held in Aamby Valley every year in December since 2013.[1][2] A large number of artists have performed in EVC, from Indian artists such as Farhan Akhtar and Arijit Singh, Ankur Sood, Badshah, Juggy D, DJ Chetas, DASU, Papon, Shilpi Sharma and Ami Mishra, to international artists like Bullzeye, Dj Rae, Steve Aoki, Flo Rida, Alan Walker, Tiësto, Fatoboy Slim, David Guetta, Martin Garrix, Taio Cruz and Bassjackers.[5][6][7]
Organization
[edit]The festival is organized by Twisted Entertainment and Universal Music India, a subsidiary of Universal Music Group, each owning 50 per cent stake.[1][2][4][8] Devraj Sanyal, managing director and chief executive officer, South Asia, is the current CEO of EVC.[1][8] It is sponsored by Absolute Vodka, and Gozoop is in charge of digital marketing in Enchanted Valley Carnival.[2][6] Different facilities can be found inside the festival like ATM machines, charging stations for electronic devices, parking lots, lost-and-found, food and beverages.[9]
Camping
[edit]EVC Pune offers tent accommodations at the venue, named the "Enchanted Village."[2][3][4] It allows the participants to stay at the festival venue in tents for the three-day long weekend.[1] The regular tents allow from two to four people; the luxury tent is for four people. They also let people bring their own tent, with no maximum capacity.[10]
'Culinarium'
[edit]In 2015, EVC introduced a set of food stands called the ‘Culinarium.’[5] It offers street and gourmet cuisines, also pop up restaurants that were created to taste various dishes.[3]
References
[edit]- ^ a b c d e f g Sachin, Dave (September 11, 2015). "Universal enters India live music festival scene, buys 50 per cent in Enchanted Valley Carnival". The Economic Times. Retrieved April 25, 2017.
- ^ a b c d e f g Gozoop wins digital marketing mandate for Enchanted Valley Carnival. Adgully. 2016.
- ^ a b c d e f ANI (December 9, 2016). "Enchanted Valley Carnival 2016 will mesmerize you with extensive line-up". Business Standard. Retrieved April 25, 2017.
- ^ a b c d e f g Mahindru, Megha (October 21, 2013). "Enchanted Valley Carnival Launches This December". Rolling Stone India. Retrieved April 25, 2017.
- ^ a b c "Enchanted Valley Carnival 2016". Gig Life Asia. Retrieved April 25, 2017.
- ^ a b c Desa, Risa (December 8, 2016). "Absolut Enchanted Valley Carnival Is Almost Here And You Cannot Miss It". Festival Sherpa. Retrieved April 25, 2017.
- ^ a b c Muttoo, Ambika (December 10, 2013). "Review: Enchanted Valley Carnival". Rolling Stone India. Retrieved April 25, 2017.
- ^ a b The Hindu Business Line: Universal Music acquires 50% in Enchanted Valley Carnival. United States: Newstex. 2015.
- ^ "Accommodations". EVC. Retrieved April 25, 2017.
- ^ "Services & facilities". EVC. Retrieved April 25, 2017.