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{{Use dmy dates|date=March 2020}}
{{AFC submission|||ts=20130723213321|u=Zachgross|ns=5}}
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{{Infobox website
{{afc comment|1=a dedicated article on this subject is not supportable, it might make a good section within [[loyalty program]] if made more neutral and not so specific to this one company [[User:RadioFan|RadioFan]] ([[User talk:RadioFan|talk]]) 22:20, 18 July 2013 (UTC)}}
| name = Clover Rewards
{{AFC submission|d|mergeto|3=loyalty program|declinets=20130718222022|decliner=RadioFan|ts=20130718174100|u=Zachgross|ns=5|small=yes}}
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{{AFC submission|d|nn|declinets=20130716193150|decliner=Sionk|ts=20130716192417|u=Zachgross|ns=5}}
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{{Infobox Dotcom company
| company_name = Perka, Inc.
| company_slogan =
| owner =
| owner =
| company_logo =
| logo =
| caption =
| logo_size = 255px
| company_type = [[Private company|Private]]
| company_type = [[Private company|Private]]
| foundation =
| foundation =
| founder = Alan Chung, Robert Bethge, Robert Coury, Joe Stelmach, Jay Harlow
| founder = Alan Chung, Robert Bethge, Robert Coury, Joe Stelmach, Jay Harlow
| area_served = [[World]]wide
| area_served = Worldwide
| location_city = Portland, OR & New York City
| location_city = [[Portland, Oregon]] and [[New York City]]
| location_country = [[United States]]
| location_country = United States
| key_people =
| key_people =
| revenue =
| revenue =
| homepage = [http://www.getperka.com getperka.com]
| website =
| screenshot =
| screenshot =
| caption =
| caption =
| num_employees = 30
| num_employees = 60
| url = [https://www.getperka.com getperka.com]
| registration =
| registration =
| launch_date = April 2011
| launch_date = April 2011
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| advertising =
| advertising =
| alexa =
| alexa =
| website_type = [[Loyalty Marketing]]
| website_type = [[Loyalty marketing]]
}}
}}
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'''Clover Rewards''' (formerly '''Perka''') is a digital [[loyalty marketing]] platform that was launched in April 2011. An alternative to traditional paper and [[plastic card]]-based [[incentive program]]s, Clover Rewards provides [[Human-computer interaction|interactive]] loyalty marketing solutions{{solution-inline|date=December 2021}} for businesses. The technology that Clover Rewards is built upon works on mobile phones via app or SMS (text messaging) and allows merchants to reward customers for frequent purchases. Clover Rewards also serves as a direct-marketing platform and analytics tool.<ref>Rip Empson, [https://techcrunch.com/2011/10/05/bringing-punch-cards-online-perka-launches-a-nifty-loyalty-platform-for-small-businesses/ "Bringing Punch Cards Online, Perka Launches A Nifty Loyalty Platform For Small Businesses"], ''TechCrunch'', 5 October 2011. Retrieved 14 March 2020.</ref> Clover Rewards fits into the category of mobile loyalty, a modern type of [[Loyalty Program#On-line and mobile loyalty programs|loyalty program]]. In summer 2018, Perka was rebranded to [[Clover Network|Clover]],<ref>{{Cite web|url=https://www.facebook.com/perka/videos/2242744735750839/|title=Perka|website=Facebook|accessdate=16 January 2019}}</ref> its sister company.


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The company is headquartered in [[Portland, Oregon]], and in [[New York City]].
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Perka is a digital [[loyalty_marketing|loyalty marketing]] platform that was launched in April 2011. An alternative to traditional paper and plastic card-based [[incentive_ program|incentive programs]], Perka provides [[interaction|interactive]] loyalty marketing solutions for businesses. The technology that Perka is built upon works on mobile phones via app or SMS and allows merchants to reward customers for frequent purchases. Perka also serves as a direct-marketing platform and analytics tool.<ref>TechCrunch [http://techcrunch.com/2011/10/05/bringing-punch-cards-online-perka-launches-a-nifty-loyalty-platform-for-small-businesses/ "Bringing Punch Cards Online, Perka Launches A Nifty Loyalty Platform For Small Businesses"]</ref> Perka fits into the category of [http://techcrunch.com/search/mobile+loyalty mobile loyalty], a modern type of [[Loyalty_Program#On-line_and_mobile_loyalty_programs|loyalty program]].


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== Market position ==
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The company is headquartered in [[Portland, OR]] and [[New York City]].
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In 2013, Perka was listed in [[Fast Company (magazine)|''Fast Company'']]'s Top 10 Most Innovative Companies in the local category.<ref>[http://www.fastcompany.com/most-innovative-companies/2013/industry/local#perka "Most Innovative Companies 2013"], ''Fast Company''. Retrieved 14 March 2020.</ref> Expansion both domestically and internationally - including Canada, the U.K., Latin America, Australia and Africa{{citation needed|date=March 2020}} - has registered Perka as a notable company in [[digital marketing]].<ref>[https://online.wsj.com/article/PR-CO-20130423-914041.html "Perka Celebrates Two-Year Anniversary of Fast-Growing Mobile Marketing and Customer Loyalty Platform"], ''The Wall Street Journal'' {{Webarchive|url=https://web.archive.org/web/20140110015521/http://online.wsj.com/article/PR-CO-20130423-914041.html |date=10 January 2014 }}<br>- Jessica Bruder, [http://boss.blogs.nytimes.com/2012/02/21/a-customer-loyalty-program-from-some-of-the-folks-who-brought-you-groupon/ "A Customer Loyalty Program (From Some of the Folks Who Brought You Groupon)"], ''The New York Times'' Small Business Blog, 21 February 2012. Retrieved 14 March 2020.</ref> With the introduction of enterprise features in mid-2013, including a full API, Perka integrates with national brands such as [[Virbac]]’s More Smiles Program, regional brands such as The Melt, and more than 1,000 other businesses.<ref>[http://getperka.com/where/ Map]</ref> [[First Data]], the global payment processing company, acquired Perka in October 2013. Perka now operates as an autonomous subsidiary and is run by the same executives and product-development team as when the company was founded.<ref>Kara Swisher, [http://allthingsd.com/20131029/first-data-acquires-cardless-customer-loyalty-startup-perka/ "First Data Acquires Cardless Customer Loyalty Startup Perka"], ''Wall Street Journal'', 29 October 2013. Retrieved 14 March 2020.</ref>


A major difference from other loyalty software relates to what actions can earn customers rewards. Some offer rewards for visiting a store - without the requirement of making a purchase - while others, including Perka, reward customers only when a purchase is validated at the [[point of sale]].<ref>
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==Market Position==
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John Patrick Pullen, [http://www.entrepreneur.com/article/224853 "4 Apps for Increasing Customer Loyalty"], ''Entrepreneur'', 6 November 2012. Retrieved 14 March 2020.</ref> Originally designed primarily for coffee shops with a "buy 10 get 1 free" model similar to [[Starbucks]]' rewards program which is one of the most prominent digital loyalty programs in the US,<ref>Susan Berfield, [https://web.archive.org/web/20130324011827/http://www.businessweek.com/articles/2013-03-21/starbucks-expands-loyalty-program-to-grocery-stores "Starbucks Expands Its Loyalty Program to Grocery Stores"], ''Business Week'', 21 March 2013. Retrieved 14 March 2020.</ref> Perka has since expanded and now offers a flexible points-based version that is geared toward more diverse types of businesses.<ref>{{cite news|url=https://finance.yahoo.com/news/perka-rolls-points-based-mobile-173426894.html|title=Perka Rolls Points-Based Mobile Loyalty Service for Retail Business|website=Yahoo Finance|date=11 December 2012 |accessdate=14 March 2020|agency=Marketwire}}</ref>
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In 2013, Perka was listed in [[Fast_Company_(magazine)| Fast Company's]] Top 10 Most Innovative Companies in Local review.<ref>Fast Company [http://www.fastcompany.com/most-innovative-companies/2013/industry/local#perka] "The World's Top 10 Most Innovative Companies in Local"</ref> Expansion both domestically and internationally - including Canada, the U.K., Latin America, Australia, and Africa - has registered Perka as a notable company in digital [http://en.wikipedia.org/wiki/Category:Customer_loyalty_programs customer loyalty programs].<ref>The Wall Street Journal [http://online.wsj.com/article/PR-CO-20130423-914041.html] "Perka Celebrates Two-Year Anniversary of Fast-Growing Mobile Marketing and Customer Loyalty Platform"</ref><ref>The New York Times: Small Business Blog [http://boss.blogs.nytimes.com/2012/02/21/a-customer-loyalty-program-from-some-of-the-folks-who-brought-you-groupon/] "A Customer Loyalty Program"</ref> With the introduction of enterprise features in mid-2013, including a full API, Perka integrates with national brands such as [[Virbac]]’s [http://virbacvet.com/dentalloyalty More Smiles Program], regional brands such as [http://themelt.com/perks The Melt], and more than 1,000 other businesses.<ref>getperka.com/where [http://getperka.com/where/] Map</ref>

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One major differentiator among loyalty software relates to what actions a customer can earn rewards for. Some offer rewards for visiting a store - without the requirement of making a purchase - while others, including Perka, reward customers only when a purchase is validated at the [[point of sale]]. <ref> Entrepreneur [http://www.entrepreneur.com/article/224853] “4 Apps for Increasing Customer Loyalty”</ref> Originally designed primarily for coffee shops with a “buy 10 get 1 free” model similar to [[starbucks]] [http://www.starbucks.com/card/rewards rewards program] which is one of the most prominent digital loyalty programs in the US, <ref> Business Week [http://www.businessweek.com/articles/2013-03-21/starbucks-expands-loyalty-program-to-grocery-stores] “Starbucks Expands Its Loyalty Program to Grocery Stores” </ref> Perka has since expanded and now also offers a more flexible points-based version that is geared towards more diverse types of businesses. <ref> Yahoo Finance [http://finance.yahoo.com/news/perka-rolls-points-based-mobile-173426894.html] “Perka Rolls Points-Based Mobile Loyalty Service for Retail Business”</ref>


== Founders ==
== Founders ==
CEO Alan Chung is a serial [[entrepreneur]] with twenty years of experience creating [[software]] companies. Chung was formerly the CEO of Zenbe, a [[Webmail|web-based email]] suite which was acquired by [[Facebook]] in 2010<ref>Cnet [http://news.cnet.com/8301-13577_3-20022943-36.html] "Facebook acquired start-up assets for mail overhaul"</ref>. Prior to Zenbe, Chung founded [[iAmaze]], an early web application development tool which was acquired by [[AOL]] in 2006. Before that, Chung co-founded [[Lighthouse Design]] which was acquired by [[Sun Microsystems]] in 1996.
CEO Alan Chung is a serial [[entrepreneur]] with twenty years of experience creating [[software]] companies. Chung was formerly the CEO of Zenbe, a [[Webmail|web-based email]] suite which was acquired by [[Facebook]] in 2010.<ref>[http://news.cnet.com/8301-13577_3-20022943-36.html "Facebook acquired start-up assets for mail overhaul"], ''Cnet'' {{Webarchive|url=https://web.archive.org/web/20130323172055/http://news.cnet.com/8301-13577_3-20022943-36.html |date=23 March 2013 }}</ref> Prior to Zenbe, Chung founded [[iAmaze]], an early web application development tool which was acquired by [[AOL]] in 2006. Before that, he co-founded [[Lighthouse Design]] which was acquired by [[Sun Microsystems]] in 1996.


Other founding partners include Robert Bethge, Rob Coury, Jay Harlow, and Joe Stelmach<ref>Fast Company [http://www.fastcompany.com/1785427/here-comes-regular-getperkacom-offers-digital-replacements-paper-punchcards] "Here Comes a Regular"</ref>.
Other founding partners include Robert Bethge, Rob Coury, Jay Harlow and Joe Stelmach.<ref>Julie H Case, [http://www.fastcompany.com/1785427/here-comes-regular-getperkacom-offers-digital-replacements-paper-punchcards "Here Comes a Regular"], ''Fast Company'', 19 October 2011. Retrieved 14 March 2020.</ref>


== References ==
== References ==
{{Reflist}}


{{Authority control}}
{{reflist}}

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[[:Category:Customer loyalty programs]]
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[[Category:Customer loyalty programs]]
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[[Category:Reward websites]]

Latest revision as of 15:25, 27 September 2023

Clover Rewards
Type of businessPrivate
Type of site
Loyalty marketing
Available inEnglish
Headquarters
Portland, Oregon and New York City
,
United States
Area servedWorldwide
Founder(s)Alan Chung, Robert Bethge, Robert Coury, Joe Stelmach, Jay Harlow
Employees60
LaunchedApril 2011

Clover Rewards (formerly Perka) is a digital loyalty marketing platform that was launched in April 2011. An alternative to traditional paper and plastic card-based incentive programs, Clover Rewards provides interactive loyalty marketing solutions[buzzword] for businesses. The technology that Clover Rewards is built upon works on mobile phones via app or SMS (text messaging) and allows merchants to reward customers for frequent purchases. Clover Rewards also serves as a direct-marketing platform and analytics tool.[1] Clover Rewards fits into the category of mobile loyalty, a modern type of loyalty program. In summer 2018, Perka was rebranded to Clover,[2] its sister company.

The company is headquartered in Portland, Oregon, and in New York City.

Market position

[edit]

In 2013, Perka was listed in Fast Company's Top 10 Most Innovative Companies in the local category.[3] Expansion both domestically and internationally - including Canada, the U.K., Latin America, Australia and Africa[citation needed] - has registered Perka as a notable company in digital marketing.[4] With the introduction of enterprise features in mid-2013, including a full API, Perka integrates with national brands such as Virbac’s More Smiles Program, regional brands such as The Melt, and more than 1,000 other businesses.[5] First Data, the global payment processing company, acquired Perka in October 2013. Perka now operates as an autonomous subsidiary and is run by the same executives and product-development team as when the company was founded.[6]

A major difference from other loyalty software relates to what actions can earn customers rewards. Some offer rewards for visiting a store - without the requirement of making a purchase - while others, including Perka, reward customers only when a purchase is validated at the point of sale.[7] Originally designed primarily for coffee shops with a "buy 10 get 1 free" model similar to Starbucks' rewards program which is one of the most prominent digital loyalty programs in the US,[8] Perka has since expanded and now offers a flexible points-based version that is geared toward more diverse types of businesses.[9]

Founders

[edit]

CEO Alan Chung is a serial entrepreneur with twenty years of experience creating software companies. Chung was formerly the CEO of Zenbe, a web-based email suite which was acquired by Facebook in 2010.[10] Prior to Zenbe, Chung founded iAmaze, an early web application development tool which was acquired by AOL in 2006. Before that, he co-founded Lighthouse Design which was acquired by Sun Microsystems in 1996.

Other founding partners include Robert Bethge, Rob Coury, Jay Harlow and Joe Stelmach.[11]

References

[edit]
  1. ^ Rip Empson, "Bringing Punch Cards Online, Perka Launches A Nifty Loyalty Platform For Small Businesses", TechCrunch, 5 October 2011. Retrieved 14 March 2020.
  2. ^ "Perka". Facebook. Retrieved 16 January 2019.
  3. ^ "Most Innovative Companies 2013", Fast Company. Retrieved 14 March 2020.
  4. ^ "Perka Celebrates Two-Year Anniversary of Fast-Growing Mobile Marketing and Customer Loyalty Platform", The Wall Street Journal Archived 10 January 2014 at the Wayback Machine
    - Jessica Bruder, "A Customer Loyalty Program (From Some of the Folks Who Brought You Groupon)", The New York Times Small Business Blog, 21 February 2012. Retrieved 14 March 2020.
  5. ^ Map
  6. ^ Kara Swisher, "First Data Acquires Cardless Customer Loyalty Startup Perka", Wall Street Journal, 29 October 2013. Retrieved 14 March 2020.
  7. ^ John Patrick Pullen, "4 Apps for Increasing Customer Loyalty", Entrepreneur, 6 November 2012. Retrieved 14 March 2020.
  8. ^ Susan Berfield, "Starbucks Expands Its Loyalty Program to Grocery Stores", Business Week, 21 March 2013. Retrieved 14 March 2020.
  9. ^ "Perka Rolls Points-Based Mobile Loyalty Service for Retail Business". Yahoo Finance. Marketwire. 11 December 2012. Retrieved 14 March 2020.
  10. ^ "Facebook acquired start-up assets for mail overhaul", Cnet Archived 23 March 2013 at the Wayback Machine
  11. ^ Julie H Case, "Here Comes a Regular", Fast Company, 19 October 2011. Retrieved 14 March 2020.
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