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{{Short description|United Kingdom trade organization}}
{{citation style|date=June 2014}}
{{Multiple issues|
⚫
The '''Internet Advertising Bureau UK''' (IAB UK) is the trade association for online and mobile advertising in the [[United Kingdom]], founded in 1997. It promotes growth and best practice for advertisers, agencies and media owners.
{{ref improve|date=October 2023}}
{{COI|date=December 2017}}
}}

⚫
The '''Internet Advertising Bureau UK''' (IAB UK) is the [[Trade association|industry body]] for digital advertising in the [[United Kingdom]], founded in 1997. It promotes a sustainable future for digital advertising and [[best practice]] for advertisers, agencies, and media owners. It is apparently related to the global [[Interactive Advertising Bureau]].


==Chairman==
==Chairman==
Richard Eyre has been the Chairman of IAB UK since March 2003. In 2013 he was awarded the Mackintosh Medal.[http://www.campaignlive.co.uk/news/1177974/] In January 2014 he was appointed a CBE for services to advertising and the media in the New Years Honours.[http://www.getsurrey.co.uk/news/local-news/tv-advertising-boss-appointed-cbe-6456392]
Richard Eyre has been the [[Chairman]] of IAB UK since March 2003. In 2013, he was awarded the [[Advertising Association]]'s Mackintosh Medal.<ref name="camplive">{{cite news |last1=Ridley |first1=Louise |title=AA honours Eyre with Mackintosh Medal |url=http://www.campaignlive.co.uk/article/aa-honours-eyre-mackintosh-medal/1177974 |accessdate=23 July 2016 |work=Campaign |date=11 April 2013}}</ref> In January 2014, he was appointed a [[Order of the British Empire|CBE]] for services to advertising and the media in the [[New Year Honours|New Years Honours]].<ref name="getsur">{{cite news|last1=Watkins|first1=James|title=TV and advertising boss appointed CBE in honours list|url=http://www.getsurrey.co.uk/news/local-news/tv-advertising-boss-appointed-cbe-6456392|accessdate=23 July 2016|work=Get Surrey|date=31 December 2013}}</ref>


==Chief Executive==
==Chief Executive==
Jon Mew has been [[Chief Executive Officer]] since 5 January 2017.<ref>{{cite news|url=http://www.campaignlive.co.uk/article/iab-uk-promotes-jon-mew-ceo/1419869 |title=IAB UK promotes Jon Mew to CEO |first=Simon |last=Gwynn |date=5 January 2017 |work=Campaign}}</ref>
Guy Phillipson has been the Chief Executive of IAB UK since 2005.[http://econsultancy.com/nma-archive/39913-iab-appoints-guy-phillipson-as-ceo]


==Activities==
==Activities==


===Spend & Audience Benchmarking===
=== Spend & Audience Benchmarking ===
The IAB PwC Digital Adspend study has tracked the explosive growth of the online and mobile advertising industry since 1997. In the first half of 2013, the study showed that £3bn was spent by brands on internet, smartphone and tablet advertising.[http://www.theguardian.com/media/2012/apr/03/uk-web-advertising-spend]
The IAB UK PwC Digital Adspend study has tracked the growth of the online and mobile advertising industry since 1997. In 2016, it was reported that adspend on mobile display had overtaken that on [[Personal computer|PC]] for the first time.<ref>{{cite news |url=http://www.marketingtechnews.net/news/2016/oct/12/mobile-display-ad-spend-overtakes-pc-and-tablet-first-time-iab-says/ |title=Mobile display ad spend overtakes PC and tablet for first time, IAB says |first=Rachael |last=Power |date=12 October 2016 |work=Marketing Tech}}</ref>


The IAB works with comScore on, establishing the industry-approved standard for online audience measurement. In 2013, it was reported that UK web users spent an average of one in every 12 waking minutes each day online.[http://www.theguardian.com/media/2013/oct/07/btitons-online-ad-spemd]
The IAB works with UKOM on establishing the industry-approved standard for online audience measurement.


===Flagship Events===
=== Flagship Events ===
The IAB's flagship events Mobile Engage [http://www.thedrum.com/opinion/2012/05/17/google-twitter-financial-times-mediacom-coca-cola-insight-iab-mobile-engage] and Engage [http://marketingblogged.marketingmagazine.co.uk/2013/10/29/reflections-on-iab-engage/] unite thought leaders in mobile and digital, in addition to research breakfasts, workshops, seminars, debates and other conferences throughout the year. In 2013, the IAB’s Engage event won an award for In House Event of the Year at the UK Event Awards.[http://www.ukeventawards.com/results]
The IAB holds an annual flagship event, Engage,<ref name="mrkblog">{{cite news|last1=Kotecha|first1=Amit|title=Reflections on IAB Engage|url=http://marketingblogged.marketingmagazine.co.uk/2013/10/29/reflections-on-iab-engage/|work=Marketing Blogged|date=29 October 2013|archiveurl=https://web.archive.org/web/20140303015331/http://marketingblogged.marketingmagazine.co.uk/2013/10/29/reflections-on-iab-engage/|archivedate=3 March 2014}}</ref> in addition to research breakfasts, workshops, seminars, and other conferences throughout the year. In 2013, the IAB's Engage event won an award for In House Event of the Year at the UK Event Awards.<ref name="eventaw">{{cite web|title=UK Event Awards|url=http://www.ukeventawards.com/results|website=The Drum|archiveurl=https://web.archive.org/web/20131207022226/http://www.ukeventawards.com/results|archivedate=7 December 2013|date=7 December 2013}}</ref> In 2014, Mobile Engage won Corporate Event of the Year at the same awards.


Since 2016, IAB UK has held an annual Leadership Summit bringing together senior industry leaders for discussions.
===Training===
⚫
The IAB also has a dedicated training department educating advertisers, publishers and agency talent on all aspects of digital.


===Flagship Award===
=== Training ===
⚫
The IAB also has a training department educating advertisers, publishers, and agency talent on many aspects of digital.
In 2003, the IAB launched the Creative Showcase Awards [http://www.thedrum.com/news/2012/10/08/drum-media-sponsor-iabs-creative-showcase-awards] celebrating creativity and innovation in digital advertising. Every year, the Creative Showcase Grand Prix honours the best digital advertising campaigns in the UK.


===Policy Guidance===
=== Groups ===
⚫
IAB members participate in specialism groups covering online disciplines; these councils help guide and deliver IAB initiatives. As of 2019, these groups include search, audio, gaming, connected TV, mobile and in-app, video and more.
The IAB established a dedicated regulatory department in 2008 with the appointment of Nick Stringer [http://www.brandrepublic.com/news/778101/] to help members develop best practice guidelines and participate in policy dialogues with the Government, the EU and consumer groups.


=== Policy and Regulatory Affairs ===
===Councils & Working Groups===
The IAB established a regulatory department in 2008 to help members develop best practice guidelines and participate in policy dialogues with the [[Government of the United Kingdom|Government]], the [[European Union|EU]], and consumer groups. IAB UK has been instrumental<ref>{{Cite web|title=IAB UK sets out actions to address ICO's real-time bidding concerns {{!}} IAB UK |url=https://www.iabuk.com/news-article/iab-uk-sets-out-actions-address-icos-real-time-bidding-concerns |access-date=2020-11-18 |website=www.iabuk.com}}</ref> in co-ordinating the UK ad tech industry's response to the [[Information Commissioner's Office|ICO]]'s ‘Update report into adtech and real time bidding'.
⚫
IAB members participate in numerous councils and working groups covering every online discipline; these councils help guide and deliver IAB initiatives.


==References==
==References==
{{reflist}}
{{reflist}}



==External links==
==External links==
* [http://www.iabuk.net/ Internet Advertising Bureau UK]
*[http://www.iabuk.com/ Internet Advertising Bureau UK]
*[https://internetreputation.com/ Internet Reputation Management]

*[https://www.igaming-agency.com/ iGaming Digital Marketing Agency]



[[Category:Trade associations]]
[[Category:Advertising trade associations]]
[[Category:Advertising in the United Kingdom]]
[[Category:Organisations based in the City of Westminster]]
[[Category:Trade associations based in the United Kingdom]]

Latest revision as of 02:05, 18 November 2024

The Internet Advertising Bureau UK (IAB UK) is the industry body for digital advertising in the United Kingdom, founded in 1997. It promotes a sustainable future for digital advertising and best practice for advertisers, agencies, and media owners. It is apparently related to the global Interactive Advertising Bureau.

Chairman

[edit]

Richard Eyre has been the Chairman of IAB UK since March 2003. In 2013, he was awarded the Advertising Association's Mackintosh Medal.[1] In January 2014, he was appointed a CBE for services to advertising and the media in the New Years Honours.[2]

Chief Executive

[edit]

Jon Mew has been Chief Executive Officer since 5 January 2017.[3]

Activities

[edit]

Spend & Audience Benchmarking

[edit]

The IAB UK PwC Digital Adspend study has tracked the growth of the online and mobile advertising industry since 1997. In 2016, it was reported that adspend on mobile display had overtaken that on PC for the first time.[4]

The IAB works with UKOM on establishing the industry-approved standard for online audience measurement.

Flagship Events

[edit]

The IAB holds an annual flagship event, Engage,[5] in addition to research breakfasts, workshops, seminars, and other conferences throughout the year. In 2013, the IAB's Engage event won an award for In House Event of the Year at the UK Event Awards.[6] In 2014, Mobile Engage won Corporate Event of the Year at the same awards.

Since 2016, IAB UK has held an annual Leadership Summit bringing together senior industry leaders for discussions.

Training

[edit]

The IAB also has a training department educating advertisers, publishers, and agency talent on many aspects of digital.

Groups

[edit]

IAB members participate in specialism groups covering online disciplines; these councils help guide and deliver IAB initiatives. As of 2019, these groups include search, audio, gaming, connected TV, mobile and in-app, video and more.

Policy and Regulatory Affairs

[edit]

The IAB established a regulatory department in 2008 to help members develop best practice guidelines and participate in policy dialogues with the Government, the EU, and consumer groups. IAB UK has been instrumental[7] in co-ordinating the UK ad tech industry's response to the ICO's ‘Update report into adtech and real time bidding'.

References

[edit]
  1. ^ Ridley, Louise (11 April 2013). "AA honours Eyre with Mackintosh Medal". Campaign. Retrieved 23 July 2016.
  2. ^ Watkins, James (31 December 2013). "TV and advertising boss appointed CBE in honours list". Get Surrey. Retrieved 23 July 2016.
  3. ^ Gwynn, Simon (5 January 2017). "IAB UK promotes Jon Mew to CEO". Campaign.
  4. ^ Power, Rachael (12 October 2016). "Mobile display ad spend overtakes PC and tablet for first time, IAB says". Marketing Tech.
  5. ^ Kotecha, Amit (29 October 2013). "Reflections on IAB Engage". Marketing Blogged. Archived from the original on 3 March 2014.
  6. ^ "UK Event Awards". The Drum. 7 December 2013. Archived from the original on 7 December 2013.
  7. ^ "IAB UK sets out actions to address ICO's real-time bidding concerns | IAB UK". www.iabuk.com. Retrieved 2020-11-18.
[edit]
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