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The '''Internet Advertising Bureau UK''' (IAB UK) is the [[Trade association|industry body]] for digital advertising in the [[United Kingdom]], founded in 1997. It promotes a sustainable future for digital advertising and [[best practice]] for advertisers, agencies, and media owners. It is apparently related to the global [[Interactive Advertising Bureau]]. |
The '''Internet Advertising Bureau UK''' (IAB UK) is the [[Trade association|industry body]] for digital advertising in the [[United Kingdom]], founded in 1997. It promotes a sustainable future for digital advertising and [[best practice]] for advertisers, agencies, and media owners. It is apparently related to the global [[Interactive Advertising Bureau]]. |
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==Chairman== |
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| ⚫ | Richard Eyre has been the [[Chairman]] of IAB UK since March 2003. In 2013, he was awarded the [[Advertising Association]]'s Mackintosh Medal.<ref name="camplive">{{cite news |last1=Ridley |first1=Louise |title=AA honours Eyre with Mackintosh Medal |url=http://www.campaignlive.co.uk/article/aa-honours-eyre-mackintosh-medal/1177974 |accessdate=23 July 2016 |work=Campaign |date=11 April 2013}}</ref> In January 2014, he was appointed a [[Order of the British Empire|CBE]] for services to advertising and the media in the [[New Year Honours|New Years Honours]].<ref name="getsur">{{cite news|last1=Watkins|first1=James|title=TV and advertising boss appointed CBE in honours list|url=http://www.getsurrey.co.uk/news/local-news/tv-advertising-boss-appointed-cbe-6456392|accessdate=23 July 2016|work=Get Surrey|date=31 December 2013}}</ref> |
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| ⚫ | Richard Eyre has been the [[Chairman]] of IAB UK since March 2003. In 2013, he was awarded the [[Advertising Association]]'s Mackintosh Medal.<ref name="camplive">{{cite news|last1=Ridley|first1=Louise|title=AA honours Eyre with Mackintosh Medal|url=http://www.campaignlive.co.uk/article/aa-honours-eyre-mackintosh-medal/1177974|accessdate=23 July 2016|work=Campaign|date=11 April 2013}}</ref> In January 2014, he was appointed a [[Order of the British Empire|CBE]] for services to advertising and the media in the [[New Year Honours|New Years Honours]].<ref name="getsur">{{cite news|last1=Watkins|first1=James|title=TV and advertising boss appointed CBE in honours list|url=http://www.getsurrey.co.uk/news/local-news/tv-advertising-boss-appointed-cbe-6456392|accessdate=23 July 2016|work=Get Surrey|date=31 December 2013}}</ref> |
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Jon Mew has been Chief Executive Officer since 5 January 2017.<ref>{{cite news|url=http://www.campaignlive.co.uk/article/iab-uk-promotes-jon-mew-ceo/1419869 |title=IAB UK promotes Jon Mew to CEO |first=Simon |last=Gwynn |date=5 January 2017 |work=Campaign}}</ref> |
Jon Mew has been Chief Executive Officer since 5 January 2017.<ref>{{cite news|url=http://www.campaignlive.co.uk/article/iab-uk-promotes-jon-mew-ceo/1419869 |title=IAB UK promotes Jon Mew to CEO |first=Simon |last=Gwynn |date=5 January 2017 |work=Campaign}}</ref> |
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==Activities== |
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=== Spend & Audience Benchmarking === |
=== Spend & Audience Benchmarking === |
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The IAB UK PwC Digital Adspend study has tracked the growth of the online and mobile advertising industry since 1997. In 2016, it was reported that adspend on mobile display had overtaken that on [[Personal computer|PC]] for the first time.<ref>{{cite news |url=http://www.marketingtechnews.net/news/2016/oct/12/mobile-display-ad-spend-overtakes-pc-and-tablet-first-time-iab-says/ |title=Mobile display ad spend overtakes PC and tablet for first time, IAB says |first=Rachael |last=Power |date=12 October 2016 |work=Marketing Tech}}</ref> |
The IAB UK PwC Digital Adspend study has tracked the growth of the online and mobile advertising industry since 1997. In 2016, it was reported that adspend on mobile display had overtaken that on [[Personal computer|PC]] for the first time.<ref>{{cite news |url=http://www.marketingtechnews.net/news/2016/oct/12/mobile-display-ad-spend-overtakes-pc-and-tablet-first-time-iab-says/ |title=Mobile display ad spend overtakes PC and tablet for first time, IAB says |first=Rachael |last=Power |date=12 October 2016 |work=Marketing Tech}}</ref> |
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=== Flagship Events === |
=== Flagship Events === |
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The IAB holds an annual flagship event, Engage,<ref name="mrkblog">{{cite news|last1=Kotecha|first1=Amit|title=Reflections on IAB Engage|url=http://marketingblogged.marketingmagazine.co.uk/2013/10/29/reflections-on-iab-engage/|work=Marketing Blogged|date=29 October 2013|archiveurl=https://web.archive.org/web/20140303015331/http://marketingblogged.marketingmagazine.co.uk/2013/10/29/reflections-on-iab-engage/|archivedate=3 March 2014}}</ref> in addition to research breakfasts, workshops, seminars, and other conferences throughout the year. In 2013, the IAB's Engage event won an award for In House Event of the Year at the UK Event Awards.<ref name="eventaw">{{cite web|title=UK Event Awards|url=http://www.ukeventawards.com/results|website=The Drum|archiveurl=https://web.archive.org/web/20131207022226/http://www.ukeventawards.com/results|archivedate=7 December 2013|date=7 December 2013}}</ref> In 2014, Mobile Engage won Corporate Event of the Year at the same awards. |
The IAB holds an annual flagship event, Engage,<ref name="mrkblog">{{cite news|last1=Kotecha|first1=Amit|title=Reflections on IAB Engage|url=http://marketingblogged.marketingmagazine.co.uk/2013/10/29/reflections-on-iab-engage/|work=Marketing Blogged|date=29 October 2013|archiveurl=https://web.archive.org/web/20140303015331/http://marketingblogged.marketingmagazine.co.uk/2013/10/29/reflections-on-iab-engage/|archivedate=3 March 2014}}</ref> in addition to research breakfasts, workshops, seminars, and other conferences throughout the year. In 2013, the IAB's Engage event won an award for In House Event of the Year at the UK Event Awards.<ref name="eventaw">{{cite web|title=UK Event Awards|url=http://www.ukeventawards.com/results|website=The Drum|archiveurl=https://web.archive.org/web/20131207022226/http://www.ukeventawards.com/results|archivedate=7 December 2013|date=7 December 2013}}</ref> In 2014, Mobile Engage won Corporate Event of the Year at the same awards. |
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=== Training === |
=== Training === |
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The IAB also has a training department educating advertisers, publishers, and agency talent on many aspects of digital.{{Citation needed|date=December 2017}} |
The IAB also has a training department educating advertisers, publishers, and agency talent on many aspects of digital.{{Citation needed|date=December 2017}} |
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=== Policy and Regulatory Affairs === |
=== Policy and Regulatory Affairs === |
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The IAB established a regulatory department in 2008 to help members develop best practice guidelines and participate in policy dialogues with the [[Government of the United Kingdom|Government]], the [[European Union|EU]], and consumer groups. IAB UK has been instrumental<ref>{{Cite web|title=IAB UK sets out actions to address ICO’s real-time bidding concerns {{!}} IAB UK|url=https://www.iabuk.com/news-article/iab-uk-sets-out-actions-address-icos-real-time-bidding-concerns|access-date=2020-11-18|website=www.iabuk.com}}</ref> in co-ordinating the UK ad tech industry's response to the [[Information Commissioner's Office|ICO]]'s ‘Update report into adtech and real time bidding'. |
The IAB established a regulatory department in 2008 to help members develop best practice guidelines and participate in policy dialogues with the [[Government of the United Kingdom|Government]], the [[European Union|EU]], and consumer groups. IAB UK has been instrumental<ref>{{Cite web|title=IAB UK sets out actions to address ICO’s real-time bidding concerns {{!}} IAB UK|url=https://www.iabuk.com/news-article/iab-uk-sets-out-actions-address-icos-real-time-bidding-concerns|access-date=2020-11-18|website=www.iabuk.com}}</ref> in co-ordinating the UK ad tech industry's response to the [[Information Commissioner's Office|ICO]]'s ‘Update report into adtech and real time bidding'. |
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=== Groups === |
=== Groups === |
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IAB members participate in specialism groups covering online disciplines; these councils help guide and deliver IAB initiatives.{{Citation needed|date=December 2017}} As of 2019, these groups include search, audio, gaming, connected TV, mobile and in-app, video and more. |
IAB members participate in specialism groups covering online disciplines; these councils help guide and deliver IAB initiatives.{{Citation needed|date=December 2017}} As of 2019, these groups include search, audio, gaming, connected TV, mobile and in-app, video and more. |
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==References== |
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{{reflist}} |
{{reflist}} |
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==External links== |
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*[http://www.iabuk.com/ Internet Advertising Bureau UK] |
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*[https://internetreputation.com/ Internet Reputation Management] |
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[[Category:Trade associations based in the United Kingdom]] |
[[Category:Trade associations based in the United Kingdom]] |
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Revision as of 09:41, 31 March 2023
 | A major contributor to this article appears to have a close connection with its subject. (December 2017) |
The Internet Advertising Bureau UK (IAB UK) is the industry body for digital advertising in the United Kingdom, founded in 1997. It promotes a sustainable future for digital advertising and best practice for advertisers, agencies, and media owners. It is apparently related to the global Interactive Advertising Bureau.
Chairman
Richard Eyre has been the Chairman of IAB UK since March 2003. In 2013, he was awarded the Advertising Association's Mackintosh Medal.[1] In January 2014, he was appointed a CBE for services to advertising and the media in the New Years Honours.[2]
Chief Executive
Jon Mew has been Chief Executive Officer since 5 January 2017.[3]
Activities
Spend & Audience Benchmarking
The IAB UK PwC Digital Adspend study has tracked the growth of the online and mobile advertising industry since 1997. In 2016, it was reported that adspend on mobile display had overtaken that on PC for the first time.[4]
The IAB works with UKOM on establishing the industry-approved standard for online audience measurement.[citation needed]
Flagship Events
The IAB holds an annual flagship event, Engage,[5] in addition to research breakfasts, workshops, seminars, and other conferences throughout the year. In 2013, the IAB's Engage event won an award for In House Event of the Year at the UK Event Awards.[6] In 2014, Mobile Engage won Corporate Event of the Year at the same awards.
Since 2016, IAB UK has held an annual Leadership Summit bringing together senior industry leaders for discussions.
Training
The IAB also has a training department educating advertisers, publishers, and agency talent on many aspects of digital.[citation needed]
Policy and Regulatory Affairs
The IAB established a regulatory department in 2008 to help members develop best practice guidelines and participate in policy dialogues with the Government, the EU, and consumer groups. IAB UK has been instrumental[7] in co-ordinating the UK ad tech industry's response to the ICO's ‘Update report into adtech and real time bidding'.
Groups
IAB members participate in specialism groups covering online disciplines; these councils help guide and deliver IAB initiatives.[citation needed] As of 2019, these groups include search, audio, gaming, connected TV, mobile and in-app, video and more.
References
- ^ Ridley, Louise (11 April 2013). "AA honours Eyre with Mackintosh Medal". Campaign. Retrieved 23 July 2016.
- ^ Watkins, James (31 December 2013). "TV and advertising boss appointed CBE in honours list". Get Surrey. Retrieved 23 July 2016.
- ^ Gwynn, Simon (5 January 2017). "IAB UK promotes Jon Mew to CEO". Campaign.
- ^ Power, Rachael (12 October 2016). "Mobile display ad spend overtakes PC and tablet for first time, IAB says". Marketing Tech.
- ^ Kotecha, Amit (29 October 2013). "Reflections on IAB Engage". Marketing Blogged. Archived from the original on 3 March 2014.
- ^ "UK Event Awards". The Drum. 7 December 2013. Archived from the original on 7 December 2013.
- ^ "IAB UK sets out actions to address ICO's real-time bidding concerns | IAB UK". www.iabuk.com. Retrieved 2020-11-18.