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'''''MacWEEK''''' was a controlled-circulation weekly [[Apple Macintosh]] [[trade journal]] based in [[San Francisco]] founded by Michael Tchong, Dick Govatski and Michael F. Billings. It featured a back-page rumor column penned by the pseudonymous [[Mac the Knife]]. |
'''''MacWEEK''''' was a controlled-circulation weekly [[Apple Macintosh]] [[trade journal]] based in [[San Francisco]] founded by Michael Tchong, Dick Govatski and Michael F. Billings. It featured a back-page rumor column penned by the pseudonymous [[Mac the Knife]]. |
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Revision as of 00:45, 17 March 2011
 | This article needs additional citations for verification. (December 2007) |
MacWEEK was a controlled-circulation weekly Apple Macintosh trade journal based in San Francisco founded by Michael Tchong, Dick Govatski and Michael F. Billings. It featured a back-page rumor column penned by the pseudonymous Mac the Knife.
Founded in 1987, it was acquired by Ziff-Davis in 1988. In 1998, as part of a strategy change, the print publication was relaunched as eMediaWeekly, which caused a number of its existing sponsors to withhold their advertising. eMediaWeekly was published from August 24, 1998[1] to February 1, 1999.[2] The online edition of MacWEEK continued for several years, originally under the editorial management of MacWEEK staff members and later under the management of former Macworld editors. It was later shuttered in favor of Mac Publishing's Macworld and MacCentral sites.[3]
Apple employees, following the example of executive Jean-Louis Gassee, at times referred to it as "MacLeak", yet some relied on it to distribute information they could not officially disclose, to draw internal corporate attention or funding to their projects, or to find out what was happening in their own company.
References
- ^ Engst, Adam C. (1998-05-18). "Farewell MacWEEK, Welcome e/media Weekly". TidBITS. TidBITS Publishing, Inc. Retrieved 2009-07-30.
- ^ Engst, Adam C. (1999-02-08). "eMediaweekly Folds After Five Months". TidBITS. TidBITS Publishing, Inc. Retrieved 2009-07-30.
- ^ Engst, Adam C. (2001-03-05). "MacWEEK to Roll Into MacCentral". TidBITS. TidBITS Publishing, Inc. Retrieved 2009-07-30.