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Sparrho
Sparrho Company Logo
HeadquartersLondon, UK (Camden)
Area servedWorldwide
Founder(s)Vivian Chan Nilu Satharasinghe
URLwww.sparrho.com
LaunchedJuly 2013; 11 years ago (2013-07)

Sparrho is a scientific recommendation engine [1]. It provides personalized scientific news-feeds by using proprietary machine learning algorithms to 'aggregate, distill and recommend' [2] relevant content. The platform aims to complement traditional methods of finding relevant academic material such as Google Scholar with a system which enables the serendipitous discovery of pertinent content and across relevant scientific fields through user input aided machine learning and contextual analysis [3].

Recommendation Engine

Sparrho uses a 'three pronged approach' to approach content recommendation. Firstly, 'data-data analysis' is tackled using techniques such as natural language processing to provide appropriate research based on data provided by users [4]. Secondly, 'user-user interactions' are utilized to propose a wider range of potentially relevant subject areas to users with similar interests . Finally, 'user-data interactions' such as labeling articles as 'relevant' or 'irrelevant' within a particular scientific field allows Sparrho to personalize user newsfeeds [5] .

History

Sparrho was founded in 2013 by Vivian Chan and Nilu Satharasinghe as a solution to issues in staying up to date with scientific literature encountered over the course of Chan's biochemistry PhD at the University of Cambridge [6][7] [8]. Initially established at Ideaspace in West Cambridge, the company offices have now moved to Camden, London [9]. In 2014, Vivian Chan was a semi-finalist for the 2014 Duke of York New Entrepreneur of the Year Award [10] [11].

Industry Competitors

Sparrho's primary competitors within the academic content recommendation field include PubChase and Scizzle [12] [13], though PubChase is targeted towards biomedical sciences [14] and both PubChase and Scizzle solely recommend academic journal papers [15] [16] .

References

  1. ^ http://sparrho.com/about/
  2. ^ http://www.oxbridgebiotech.com/review/business-development/sparrho-discovery-platform-birds-eye-view-science/
  3. ^ http://digitalmedia.strategyeye.com/article/JhAO5vNc8Vg/2014/09/02/interview_content_recommendation_platform_sparrho_talks_stay/
  4. ^ http://sparrho.tumblr.com/post/98321187242/peeking-under-the-hood-sparrhos-discovery-engine
  5. ^ http://www.sparrho.com/how-it-works//
  6. ^ http://www.theguardian.com/technology/2013/dec/01/cambridge-university-internet-tech-startup
  7. ^ http://www.joinef.com/why-ef/
  8. ^ http://www.nature.com/news/how-to-tame-the-flood-of-literature-1.15806
  9. ^ http://sparrho.tumblr.com/post/100100099802/sparrho-finds-a-new-nest
  10. ^ http://www.nationalbusinessawards.co.uk/Content/Finalists
  11. ^ http://www.cambridge-news.co.uk/Vivian-Chan-Sparrho-semifinalists-competing-Duke-York-New-Entrepreneur-Year-Award-week/story-22510610-detail/story.html
  12. ^ http://www.nature.com/news/how-to-tame-the-flood-of-literature-1.15806
  13. ^ http://blogs.plos.org/tech/diving-haystack-make-hay/
  14. ^ https://www.pubchase.com/
  15. ^ https://www.pubchase.com/
  16. ^ https://www.myscizzle.com
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