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Internet Advertising Bureau

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The Internet Advertising Bureau UK (IAB UK) is the trade association for online and mobile advertising in the United Kingdom, founded in 1997. It promotes growth and best practice for advertisers, agencies and media owners and creates the right environment for digital advertising to thrive.

Chairman

Richard Eyre has been the Chairman of IAB UK since March 2003. In 2013 he was awarded the Mackintosh Medal.[1] In January 2014 he was appointed a CBE for services to advertising and the media in the New Years Honours.[2]

Chief Executive

Guy Phillipson has been the Chief Executive of IAB UK since 2005.[3]

Activities

Spend & Audience Benchmarking

The IAB PwC Digital Adspend study has tracked the explosive growth of the online and mobile advertising industry since 1997. In 2015, it was reported that UK digital adspend rose 14% to a record £7.2 billion in 2014.[4]

The IAB works with comScore on, establishing the industry-approved standard for online audience measurement

Flagship Events

The IAB's flagship events Mobile Engage[5] and Engage[6] unite thought leaders in mobile and digital, in addition to research breakfasts, workshops, seminars, and other conferences throughout the year. In 2013, the IAB’s Engage event won an award for In House Event of the Year at the UK Event Awards.[7] In 2014, Mobile Engage won Corporate Event of the Year at the same awards.

In May 2015 it was announced that it would be the last ever Mobile Engage, illustrating the increasing importance of mobile in the digital landscape.[8] From 2016 there will be a Leadership Summit and 2 day flagship Engage conference.

Training

The IAB also has a dedicated training department educating advertisers, publishers and agency talent on all aspects of digital.

Flagship Award

In 2003, the IAB launched the Creative Showcase Awards[9] celebrating creativity and innovation in digital advertising. Every year, the Creative Showcase[10] honours the best digital advertising campaigns in the UK.

Policy Guidance

The IAB established a dedicated regulatory department in 2008 with the appointment of Nick Stringer[11] to help members develop best practice guidelines and participate in policy dialogues with the Government, the EU and consumer groups.

Councils & Working Groups

IAB members participate in numerous councils and working groups covering every online discipline; these councils help guide and deliver IAB initiatives.

References

  1. ^ Ridley, Louise (11 April 2013). "AA honours Eyre with Mackintosh Medal". Campaign. Retrieved 23 July 2016.
  2. ^ Watkins, James (31 December 2013). "TV and advertising boss appointed CBE in honours list". Get Surrey. Retrieved 23 July 2016.
  3. ^ "IAB appoints Guy Phillipson as CEO". Econsultancy. 4 January 2005. Retrieved 23 July 2016.
  4. ^ Jackson, Jasper (9 April 2015). "UK adults 'willing to pay only 92p a month to access news websites'". The Guardian. Retrieved 23 July 2016.
  5. ^ Lepitak, Stephen (17 May 2012). "Google, Twitter, Financial Times, MediaCom, Coca-Cola: Insight from the IAB Mobile Engage Conference". The Drum. Retrieved 23 July 2016.
  6. ^ Kotecha, Amit (29 October 2013). "Reflections on IAB Engage". Marketing Blogged. Archived from the original on 3 March 2014.
  7. ^ "UK Event Awards". The Drum. 7 December 2013. Archived from the original on 7 December 2013.
  8. ^ "IAB UK bids farewell to flagship Mobile Engage event". www.iabuk.net. 14 May 2015. Retrieved 23 July 2016.
  9. ^ "The Drum to media sponsor the IAB's Creative Showcase". The Drum. 8 October 2012. Retrieved 23 July 2016.
  10. ^ "Awards". www.iabuk.net. Retrieved 23 July 2016.
  11. ^ Pinkerfield, Hayley (22 January 2008). "IAB appoints Orange man for new regulatory role". Campaign. Retrieved 23 July 2016.
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