Incentive Programs
2026 Promotions and Incentive Programs
Building upon the success of prior Promotions Calendars, the Postal Service has developed a Promotions Calendar for Calendar Year (CY) 2026. The general purpose of the CY 2026 Promotions is to encourage marketers, printers, and mailers to utilize new technology and print techniques that enhance the traditional benefits of a physical mailpiece. This in turn will drive engagement and higher response rates and increase the overall return on the mailer's investment in mail. By encouraging the use of technologies integrated in mail, the Postal Service expects to increase the value of direct mail and retain the volumes of transactional mail, thereby ensuring long-term product growth. The promotion periods will range between 4 to 9 months in duration, starting as early as January 1, 2026.
The My Products Portal modernizes the sample review process and allows mailers to keep better track of their mailings and get their questions answered.
For instructions on accessing the My Products Portal, visit: https://postalpro.usps.com/promotions/portal.
Click here to find out how to enroll in the promotions.
The promotions for 2026 are:
- 2026 Integrated Technology Promotion
- 2026 Tactile, Sensory & Interactive Mailpiece Engagement Promotion
- 2026 Continuous Contact Promotion
- 2026 First-Class Mail Advertising Promotion
- 2026 Catalog Insights Promotion
The Add-Ons for 2026 are:
- Informed Delivery
- Sustainability
View the 2026 Mailing Promotions
All Promotion participants must upload all mailpiece samples to the My Products Portal for pre-approval. Please do not email samples.
For questions about My Products Portal functionality, contact MailingPromotions@usps.gov
2026 Integrated Technology Promotion
Promotion: 6 consecutive months custom promotion period within January 1, 2026 - December 31, 2026
Registration: November 15, 2025 - December 31, 2026
https://postalpro.usps.com/promotions/26-it
The 2026 Integrated Tech Promotion encourages mailers to incorporate emerging technologies such as Enhanced Augmented Reality, Mixed Reality, Virtual Reality, NFC, Video in Print, and mail integration with voice assistants (basic and advanced) or mobile technologies that facilitate convenient, seamless online shopping experiences.
2026 Tactile, Sensory, & Interactive Mailpiece Engagement Promotion
Promotion: January 1, 2026 - June 30, 2026
Registration: October 15, 2026 - June 30, 2026
https://postalpro.usps.com/promotions/26-tsi
The 2026 Tactile, Sensory, & Interactive Mailpiece Engagement Promotion encourages mailers to enhance customer engagement through innovations in paper and stock, substrates, inks, interactive elements, and finishing techniques.
2026 Continuous Contact Promotion
Promotion: April 1, 2026 - December 31, 2026
Registration: February 15, 2026 - December 31, 2026
https://postalpro.usps.com/promotions/26-cc
The 2026 Continuous Contact Promotion encourages mailers to plan marketing campaigns with multiple touchpoints to adopt a more targeted approach with their customers. Repeat mailings enhance the value of a campaign by building trust with customers.
2026 First-Class Mail Advertising Promotion
Promotion: July 15, 2026 - December 31, 2026
Registration: September 1, 2026 - December 31, 2026
https://postalpro.usps.com/promotions/26-fcma
The 2026 First-Class Mail Advertising Promotion encourages mailers to leverage First-Class Mail to reach their audiences with impactful advertising. Leveraging the reliability of First-Class Mail and combining it with advertising can help unlock new avenues for mailers to connect with customers.
2026 Catalog Insights Promotion
Promotion: August 15, 2025 - June 30, 2026
Registration: October 1, 2025 - June 30, 2026
https://postalpro.usps.com/promotions/catalog
The 2025/2026 Catalog Insights Promotion encourages mailers to utilize catalogs to capitalize on their unique marketing perspective in the mailbox. Enhancing existing relationships with customers and reaching new audiences with this product.