Customtask (custom task) is missing within Matomo

[Chardonneaur]

Hi guys,

There is a great feature within Google Tag Manager named Customtask which allows to custom the data before sending it to Matomo.
Use case example, if we misspelled a campaign name and that we want to rewrite it before being collected into Matomo.
Here is a link explaining how powerful it is: https://www.simoahava.com/analytics/customtask-the-guide/

[bx80]

That sounds really useful @Chardonneaur 👍

I've assigned this for the product team to review and see where it fits into future plans.

[Chardonneaur]

@bx80 yes clearly seems like a feature to have in order to be an advanced and neat analytics software.

[sgiehl]

@Chardonneaur Should that one be part of the TagManager only or would that be more something you want to configure in the Matomo UI and Matomo itself would replace that whenever certain data comes in?

[Chardonneaur]

That's really a key question, Google has it within Google Tag Manager, but is it a good practice? I don't know

[heurteph-ei]

MTM

Advantages

Less work for the server

Disadvantages

Not possible to custom data coming from other sources as server logs for example...

In Matomo server side

Advantages

Universal, whatever the tracking mean is used.
Can also centralize the data customization

Disadvantages

Consumes server CPU