Ecommerce Conversion Rates are inaccurate with multiple purchases in one visit #21004
Labels
c: Ecommerce
For issues related to Ecommerce analytics within Matomo https://matomo.org/guide/reports/ecommerce/
Enhancement
For new feature suggestions that enhance Matomo's capabilities or add a new report, new API etc.
Milestone
The Conversion Rates within Ecommerce reports do not factor multiple conversions within the same visit. Therefore the equation orders / visits yields inaccurate rates when a single visit contains multiple orders.
This can be reproduced by tracking more than one order in the same visit...
The equation should instead be visits with orders / all visits, and the column labelled "Ecommerce Orders" should instead read "Visits with orders."
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