Audience
Cleo targets budget-conscious individuals, including gig workers and freelancers, seeking quick, interest-free cash advances and intuitive financial management tools
About Cleo
Cleo is a financial app that offers cash advances up to $250 without interest or credit checks, aiming to provide immediate financial support to users. By subscribing to Cleo Plus or Cleo Builder, users can access this feature, with first-time users typically qualifying for $20 to $100. The app accommodates gig workers and freelancers by not requiring traditional employment verification or minimum recurring deposits. Users can choose between a free standard transfer, which takes 3-4 business days, or an express option for same-day access with a fee ranging from $3.99 to $9.99. Repayment terms are flexible, allowing users to select a date between 3 and 14 days from the advance. Cleo also provides budgeting tools and financial insights to help users manage their finances effectively.