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Audience

Sales teams that want to accelerate B2B sales with better data

About D&B Hoovers

Create a faster path from prospect to profitable relationship with D&B Hoovers. Find key sales prospects and opportunities for growth. D&B Hoovers is a sales acceleration solution that provides a faster path from prospect to profitable relationship by leveraging data and analytics. B2B sales professionals can engage faster with customers to grow their business. Access comprehensive intelligence on more than 120 million business records. Deliver intelligence and insight into the tools where your sellers and marketers work every day. Intuitive interface and automated workflow features including triggers, alerts, smart lists and conceptual search. D&B Hoovers combines the world’s largest commercial database from Dun & Bradstreet with sophisticated analytics to deliver a sales intelligence solution packed with insight. D&B Hoovers offers dynamic search and list-building capabilities, realtime trigger alerts, comprehensive company profiles, and valuable research reports.

Pricing

Pricing Details:
Please contact for a quote
Free Trial:
Free Trial available.

Integrations

API:
Yes, D&B Hoovers offers API access

Ratings/Reviews - 14 User Reviews

Overall 4.4 / 5
ease 4.4 / 5
features 4.4 / 5
design 4.3 / 5
support 4.4 / 5

Company Information

Dun & Bradstreet
Founded: 1841
United States

Videos and Screen Captures

Interactive Demo

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Product Details

Platforms Supported
Cloud
Training
Documentation
Support
Phone Support
24/7 Live Support
Online

D&B Hoovers Frequently Asked Questions

Q: What kinds of users and organization types does D&B Hoovers work with?
Q: What languages does D&B Hoovers support in their product?
Q: What kind of support options does D&B Hoovers offer?
Q: What other applications or services does D&B Hoovers integrate with?
Q: Does D&B Hoovers have an API?
Q: What type of training does D&B Hoovers provide?
Q: Does D&B Hoovers offer a free trial?
Q: What pricing for support is available for D&B Hoovers?

D&B Hoovers Product Features

B2B Data

B2B Contact Data
B2B Intent Data
B2B Leads Data
B2B Marketing Data
Business Ownership Data
Company Data
Employee Data
Firmographic Data
Job Posting Data
Salary Data
Technographic Data

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Revenue Operations

Contact / Activity Tracking
Sales Forecasting
Sales Analytics
Revenue Intelligence / Reporting
Revenue Dashboard
Account Health Dashboard
Automatic CRM Updates
Third-Party Data Aggregation
AI Insights
RevOps Automation

Sales Acceleration

Email Tracking
Email Templates
Dialer
Reporting
Sales Intelligence
Meeting Scheduler
Sales Workflow Management
Email Sequencing
Campaign Management
List Building
Predictive Analytics
Sales Gamification
CPQ

Sales Intelligence

CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Predictive Modeling/Analytics
Prospecting Tools
Performance Management
Pipeline Management
Reporting/Analytics
Sales Forecasting

D&B Hoovers Additional Categories

  • Sasha H.
    Automation RDR
    Used the software for: Less than 6 months
    Frequency of Use: Weekly
    User Role: User
    Company Size: 5,000 - 9,999
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "D&B Success "

    Posted 2025-12-23

    Pros: Helpful and fast access to company info and contacts help make marketing processes smoother! Easily accessible and fast!

    Cons: Some contacts are not available on the data base which makes it difficult.

    Overall: Overall a great tool and platform that helps us work faster. It is user friendly and helps us complete our tasks!

    Read More...
    Reply from D&B Hoovers
    Posted 2025-12-23
    Hi Sasha, thank you for sharing your experience! We’re glad to hear the platform is helping streamline your marketing processes and making access to company info quick and easy. Your feedback on contact availability is noted. We appreciate your review and your trust in D&B.
  • Abram K.
    Marketing Director
    Used the software for: 2+ Years
    Frequency of Use: Weekly
    User Role: User, Administrator
    Company Size: 1 - 25
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Very Helpful Resource"

    Posted 2025-10-07

    Pros: The database has very easy to use menus and the amount of information is substantial. The menus and options available allow the user to drill down to the desired information conveniently. The report capabilities are very helpful.

    Cons: The information on employees is hit or miss, especially for employees that seem to have been with a company for less than 5 years. Finding the corporate parent can be a bit tricky if a company has several subsidiaries.

    Overall: This product seems to be the best of its kind. Because of its ease of use and the amount of information available, plus the report capabilities, make this worth trying to see if it is a good fit.

    Read More...
    Reply from D&B Hoovers
    Posted 2025-10-09
    Thanks for the thoughtful review, Abram! We're glad to hear the ease of use and reporting capabilities are making a difference for you. We appreciate the feedback on employee data and corporate hierarchy—those are areas we’re actively working to improve. Thanks again for being a long-time user and for your continued trust in D&B.
  • A D&B Hoovers User
    Business Development Officer
    Used the software for: 2+ Years
    Frequency of Use: Daily
    User Role: User
    Company Size: 100 - 499
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "D&B Hoovers review"

    Posted 2025-10-07

    Pros: Easy to access info.
    Contact information of decision makers.
    Address, revenues, and employee information.

    Cons: Sometimes the amount of data is so vast that my computer is slow to populate inside of Salesforce.

    Overall: I'm very pleased with my experience using Dun & Bradstreet. I particularly appreciate the contact info that is available.

    Read More...
    Reply from D&B Hoovers
    Posted 2025-10-09
    Thanks for the review! We're glad to hear D&B Hoovers is helping you access key company and contact info. We appreciate the heads-up about performance inside Salesforce—feedback like this helps us improve. Thanks again for being a valued customer!
  • A D&B Hoovers User
    Business and Account Development Representative
    Used the software for: 1-2 Years
    Frequency of Use: Daily
    User Role: User
    Company Size: 100 - 499
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "This aint it "

    Posted 2025-10-07

    Pros: I have met some people that work for D&B. they are nice, I like them. I am sad that my experience with the D&B product has been the opposite.

    Cons: It's slow
    data is bad
    site is clunky and unintuitive to navigate
    Inefficient salesforce integration

    no plugin/extension for chrome???????? this makes it essentially useless for most business development teams ive ever been a part of. Most workflows go through SalesNav. Make the extension. let people look at salesnav contacts with a pane that has the individuals data available to port to CRM. ZoomInfo, Lusha, Apollo, all these guys do it and I've loved them. i truly don't understand the lack of investment here.

    useless for prospecting individuals

    The highlight is supposed to be account mapping but its far easier just to ask ChatGPT. AT least GPT is transparent about the uncertainty of information and provides alternative suggestions/routes for finding information

    just overall awful user experience. Team wants it ripped out.

    Overall: bad. negative. no thanks. boooo. This product makes my day and mood worse every single time i interact with it.

    Read More...
    Reply from D&B Hoovers
    Posted 2025-10-09
    Thanks for your candid feedback. I'm really sorry to hear that your experience with D&B Hoovers has been so frustrating. We take comments like yours seriously, especially around performance, usability, and integration gaps. Your input on Chrome extensions and SalesNav workflows is especially helpful. If you're open to it, I’d love to connect and learn more about your team’s needs. Feel free to reach out at johnsonj@dnb.com—I can also help facilitate a conversation with our product team. We appreciate your honesty and hope we can earn back your trust.
  • A D&B Hoovers User
    Lead Supplier Scout
    Used the software for: 2+ Years
    Frequency of Use: Daily
    User Role: Administrator
    Company Size: 26 - 99
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Hoovers as a lead validator"

    Edited 2025-05-22

    Pros: D&B has long been recognized as an authority on the financial component to help identify high-risk companies. We use it as a way to confirm business activity, industry classifications, and contact information. It's a decent price for a fairly comprehensive and reputable source.

    Cons: Because it's been around a while. It's bloated. Meaning that the Data quality for contacts is on par with other datasets. In some cases, people have left the company or even died, and yet are still listed as contacts. Also, companies often change names or change accountants which results in duplicate company records or inaccurate profiles. So, this data should be independently validated with LinkedIn and company websites, for accuracy.

    Overall: The problems above are not unique to D&B, but are issues for most databases. D&B is better than most in that if you provide supporting documentation for data errors, they do their diligence in updating and correcting the information. This alone makes them stand apart from competitors and worth the time, money, and energy to improve the product.

    Read More...
    Reply from D&B Hoovers
    Posted 2025-05-27
    Thank you for your detailed review of D&B Hoovers! We're glad to hear it's been a valuable tool for validating leads and confirming business activity. We appreciate your honest feedback on data quality and understand the importance of keeping contact and company information up to date. It's great to know you've found our responsiveness to corrections helpful, your input truly helps us improve!
  • A D&B Hoovers User
    OEM Sales Manager
    Used the software for: 2+ Years
    Frequency of Use: Weekly
    User Role: User
    Company Size: 5,000 - 9,999
    Design
    Ease
    Features
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Data useability "

    Edited 2025-05-14

    Pros: I like the ease of finding company general details; some profiles have SWOT analysis.

    Cons: The contact data is weak. Many contact phone numbers are incorrect, and many key players are not listed.

    Overall: Overall, I use your site because it's better than other options, but it generally does not provide solid leads.

    Read More...
    Reply from D&B Hoovers
    Posted 2025-05-14
    Thank you for sharing your thoughts on D&B Hoovers! We're glad to hear that you find it easy to locate company details and appreciate the SWOT analysis in some profiles. We also recognize your concerns about the accuracy of contact data. Your feedback is invaluable, and we're dedicated to enhancing your experience. Thank you again for your review!
  • Ryan M.
    Senior associate
    Used the software for: 2+ Years
    Frequency of Use: Daily
    User Role: User
    Company Size: 26 - 99
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "D&B Hoovers review"

    Posted 2025-05-01

    Pros: I appreciate that D&B Hoovers offers a vast database of company information and market insights. It’s a valuable resource for researching companies, industries, and markets, helping me make well-informed business decisions. I also value the clean, user-friendly interface and the flexibility to personalize my searches to meet specific needs.

    Cons: Coverage is somewhat limited, with a primary focus on larger companies. Smaller businesses and startups—particularly in the APAC region—tend to be underrepresented.

    Overall: It's important to note that these limitations may not affect all users, as Hoovers can offer valuable insights and data for specific business types and industries. Ultimately, organizations should assess their unique needs and budget when deciding whether Hoovers—or any other data provider—is the right fit.

    Read More...
    Reply from D&B Hoovers
    Posted 2025-05-02
    Thank you for taking the time to review D&B Hoovers, Ryan! We appreciate your feedback and are glad to hear that you find it valuable for researching companies, industries, and markets, and that you appreciate the user-friendly interface and search flexibility. We also acknowledge your concerns about the limited coverage of smaller businesses and startups, particularly in the APAC region. Your insights are invaluable, and we're committed to improving your experience. Thank you again for taking the time to provide feedback.
  • Christian G.
    Account Executive
    Used the software for: 2+ Years
    Frequency of Use: Daily
    User Role: User
    Company Size: 26 - 99
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Hoovers"

    Posted 2025-04-30

    Pros: With the appropriate module, we can access and correct our data. We’re able to identify charges made against us and dispute them if necessary. However, the source of the data remains unknown. To my knowledge, no competitor offers this level of insight.

    Cons: The least helpful aspect is that no affordable module provides access to the necessary information or meaningful definitions. While using the basic paid module, I was presented with additional paid upgrade options. I had to subscribe to one of them just to proceed, and then contact support to disable the auto-renewal manually.

    Overall: D&B Hoovers is a vital tool for our company in maintaining accurate records and ensuring data integrity. Its robust search capabilities—including map-based searches with pin drops—are especially useful for locating accounts within specific regions or verifying particular locations. The automation we've integrated with D&B Hoovers has significantly reduced the time our team spends on data cleanup.

    Read More...
    Reply from D&B Hoovers
    Posted 2025-05-02
    Thank you for taking the time to review D&B Hoovers, Christian! We appreciate your feedback and are glad to hear that you find it vital for maintaining accurate records and ensuring data integrity. We also acknowledge your concerns about the affordability of modules and the process for disabling auto-renewal. Your insights are invaluable, and we're committed to improving your experience. Thank you again for taking the time to provide feedback.
  • Derek A.
    Account Executive
    Used the software for: 2+ Years
    Frequency of Use: Daily
    User Role: User, Administrator, Deployment
    Company Size: 100 - 499
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Review"

    Posted 2025-04-30

    Pros: Good company data and good for finding names of contacts for prospecting. Overall, a dependable source for detailed summaries of accounts

    Cons: Some functionality is not as user friendly, a lot of contacts are not updated or accurate, and triggers and Bombora are not as great as I would have hoped for.

    Overall: Good experience. Like the product for the price point. I will continue to use it because it does meet its purpose and gives an ROI.

    Read More...
    Reply from D&B Hoovers
    Posted 2025-05-02
    Thank you for taking the time to review D&B Hoovers, Derek! We appreciate your feedback and are glad to hear that you find the company data and contact information useful for prospecting. We also acknowledge your concerns about the user-friendliness of some functionalities and the accuracy of contact information, as well as your experience with triggers and Bombora. Your insights are invaluable, and we're committed to addressing these issues to improve your experience. Thank you again for your thoughtful review!
  • John M.
    AE
    Used the software for: 2+ Years
    Frequency of Use: Daily
    User Role: User, Administrator
    Company Size: 26 - 99
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "D&B Hoovers Review"

    Edited 2025-04-30

    Pros: Simple to use, offering multiple contact options such as a cell phone number, email address, and LinkedIn profile.

    Cons: Occasionally, the information is outdated—I’ll attempt to contact someone only to find they left the company years ago.

    Overall: I’d give it a solid A—it’s a highly effective tool for identifying and connecting with potential customers.

    Read More...
    Reply from D&B Hoovers
    Posted 2025-05-02
    Thank you for taking the time to review our platform, John! We appreciate your feedback and are glad to hear that you find it simple to use and effective for identifying and connecting with potential customers. We also acknowledge your concerns about occasionally outdated information. Your insights are invaluable, and we're committed to improving our data accuracy to enhance your experience. Thank you again for your thoughtful review!
  • Justin I.
    Vice President
    Used the software for: 2+ Years
    Frequency of Use: Daily
    User Role: User, Deployment
    Company Size: 26 - 99
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "D&B Review"

    Edited 2025-04-29

    Pros: Good company data and good for finding names of contacts for prospecting.

    My overall experience with D&B Hoovers has been great. The platform is easy to use and the data provided is comprehensive and reliable.

    I liked that D&B Hoovers provided detailed information about companies and their contacts, as well as a wealth resources for researching potential customers and partners.

    Easy to use, good amount of database and easy to find industry niche with the help of SIC Codes and NAICS Code.

    Cons: I also do not like the "incomplete information" tag which is confusing and also it does not print on the report. So it seems like fake information.

    There is often times missing information specifically org charts and addresses.

    It sometimes difficult to login and takes forever to get a forgot password email.

    40 to 50% database is inaccurate. Worst customer support and Management TeamThey blocked our account and asking us more $$$$ to unblock.

    Overall: Overall, D&B Hoovers offers a powerful platform for businesses to conduct market research, identify potential leads, and stay informed about the latest industry trends.

    Read More...
    Reply from D&B Hoovers
    Posted 2025-04-30
    Thank you so much for taking the time to review D&B Hoovers, Justin! We appreciate your feedback and are glad to hear that you find the platform easy to use and the data comprehensive and reliable. We also appreciate your insights regarding the "incomplete information" tag and the issues with missing information, login difficulties, and customer support. Your feedback is invaluable, and we're committed to addressing these concerns to improve your experience. Thank you again for your insights!
  • Mehmet C.
    Marketing Analytics & Insights Specialist
    Used the software for: 2+ Years
    Frequency of Use: Weekly
    User Role: User
    Company Size: 1,000 - 4,999
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "A great tool for prospecting!"

    Posted 2025-04-22

    Pros: D&B Hoovers has the most up to date contact information for employees working at a company. There is no wait time for implementation period, as you'll be searching through the database of D&B Hoovers once your account is active. The lists and reports exported from D&B are easy to integrate to your presentations and research.

    Cons: The research functionality can get complicated. There are many perimeters that can confuse first time starters. It's always a good idea to get help and some training from D&B Hoovers employees.

    Overall: D&B Hoovers is able to help immensely when doing prospecting research regarding an industry or company. You can set it up to give you updates on industries or companies you're following, via its triggers. It's great to obtain useful stats regarding an industry or finding the right person at a company for a first point of contact.

    Read More...
    Reply from D&B Hoovers
    Posted 2025-04-29
    Thank you so much for your kind words, Mehmet! We’re glad you’re pleased with D&B Hoovers. I wanted to let you know we are constantly improving our product, so we value your feedback especially on the research functionality. Thank you for taking the time to write this review; we appreciate it greatly. Cheers!
  • Matthew W.
    Account Executive
    Used the software for: 2+ Years
    Frequency of Use: Daily
    User Role: User
    Company Size: 26 - 99
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Great Product!"

    Posted 2025-04-22

    Pros: Great product to do research and analysis. It is used every day to scrub accounts and ensure we have the correct accounts to target.

    Cons: The tool has many inaccuracies in its supplier risk grading. They rely to heavily on their algorithm and not on real numbers regarding private business.

    Overall: Dun & Bradstreet provides businesses with valuable data and insights to improve sales, marketing, risk management, and creditworthiness. Specifically, their data helps businesses find new customers, reduce credit risk, and access better financing options. They also offer tools like the Credit Insights and Credit Builder program to help businesses establish and build their credit profile, particularly beneficial for SMEs.

    Read More...
    Reply from D&B Hoovers
    Posted 2025-04-29
    Thank you so much for your kind words, Matthew! We’re glad you’re pleased with D&B Hoovers. I wanted to let you know we are constantly improving our product, so we value your feedback especially on the inaccuracies with supplier risk grading. Thank you for taking the time to write this review; we appreciate it greatly. Cheers!
  • A D&B Hoovers User
    Enterprise Business Development
    Used the software for: 2+ Years
    Frequency of Use: Weekly
    User Role: User
    Company Size: 20,000 or More
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "D&B Hoovers Provides Intelligence for Powerful Prospecting"

    Posted 2025-03-18

    Pros: I appreciate the comprehensive intelligence gathering, detailed organizational charts, and in-depth background information all in one place.

    Cons: The research functionality can be complex, with numerous parameters that may be confusing for first-time users. Getting assistance and training from D&B Hoovers representatives is a great way to navigate the platform more effectively.

    Overall: D&B Hoovers is an invaluable tool for prospecting research, whether you're analyzing an industry or a specific company. It provides up-to-date contact information for employees and allows users to set up triggers for updates on companies or industries they follow.

    I use D&B Hoovers a couple of times a week, and once you get the hang of it, navigating the platform is straightforward. There’s no implementation period since you’re searching directly through its extensive database. Additionally, the lists and reports exported from D&B Hoovers integrate seamlessly into presentations and research, making it an efficient resource.

    When preparing for meetings, having well-researched insights is crucial, and D&B Hoovers makes that process significantly easier.

    Read More...
    Reply from D&B Hoovers
    Edited 2025-04-29
    Thank you so much for your kind words! We’re glad you’re pleased with D&B Hoovers. I wanted to let you know we are constantly improving our product, so we value your feedback especially on the potential complexity for new users. Thank you for taking the time to write this review; we appreciate it greatly. Cheers!
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