ID5
ID5 offers a privacy-first, adaptive universal identity platform built for the evolving landscape of digital advertising. Its core offering, the ID5 ID, is a persistent, encrypted identifier that leverages both deterministic and probabilistic signals to create durable, consent-aware user profiles across web, in-app, CTV, and audio environments. The ID5 Graph then intelligently connects those identifiers at individual and household levels, enabling cross-device targeting, frequency capping, and measurement across channels. Designed to be resilient to regulatory changes and third-party cookie deprecation, ID5’s machine learning technology adapts dynamically to signal loss and fragmentation, maintaining consistent identity resolution. It integrates with more than 100,000 media properties and major adtech systems, supporting publishers, SSPs, DSPs, and brands by increasing addressable audiences and improving campaign performance.
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Audience Acuity
Identity resolution is the process of matching identifiers across all devices and touchpoints to a single, unified, persistent profile. In our highly digitized world, the inability to identify and contextually interact with consumers across channels is a top issue facing organizations. Today, the vast majority of online visitors do not log in, purchase, or authenticate themselves creating lost opportunities with an engaged consumer. The goal is to develop a holistic view of the customer, the digital identifiers they use, and their interactions with the brand, into an opportunity for exceptional customer experience. This becomes even more urgent as marketers prepare for the planned deprecation of the third-party cookie. We developed a unique and highly authoritative identity graph that is purely deterministic and at scale. The aim of our work is to enable firms to identify and contextually interact with audiences across channels and devices at scale.
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Identity Matrix
Identity Matrix identifies provides person-level identification for 70% of your US web visitors (3-5x more than anyone on the market). Set up page intent and lead scoring rules, then store them directly in your CRM for direct outreach.
On top of identification, Identity Matrix is the only software in the world that can provide person-level analytics, multi-touch attribution, and full 360 customer journey analysis.
Understand exactly where every lead came from, understand the quality of each source of traffic, and analyze every segment of the buyer journey.
Meet the world's first person-level insights platform that generates leads, optimizes the journey, and tackles multi-touch attribution.
Get a free demo of Identity Matrix or start a free trial today.
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VentiveIQ
VentiveIQ developed an open and independent data platform focused on cookieless identity resolution, first-party data onboarding, and audience marketing. Whether you’re concerned about cookie expiration, omnichannel activation, or rising data expenses, VentiveIQ makes it simple for customers to integrate data, target groups, and evaluate results. VentiveIQ provides the tools and resources that AdTech firms, publishers, and agencies need to build long-lasting strategies for identity resolution and audience engagement. By leveraging our solutions, these organizations can not only survive but thrive in the face of challenges such as cookie deprecation and escalating data expenses. Our aim is to enable seamless omnichannel activation, making it easier for businesses to connect with their audience across multiple channels.
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