Audience
Enterprises and organizations wanting a tool to collect, manage, and honor customer consent and communication preferences across channels, while ensuring privacy compliance and improving personalization and engagement
About MyPreferences
MyPreferences is an enterprise preference- and consent-management platform that centralizes zero-party data, such as communication preferences, consents, personalization settings, demographics, psychographics, and feedback, giving businesses a unified, real-time view of how individual customers want to be engaged. It lets companies collect and manage preferences across all customer touchpoints, email, mobile, social, website, contact-center, direct mail, or any channel, and store them in a global consent repository that tracks consent history and ensures compliance. With a flexible, API-first data model and a no-code experience-designer interface, MyPreferences enables marketers to build and publish multilingual, responsive preference-center pages without developer resources. On the analytics side, built-in reporting and dashboarding help teams monitor zero-party data usage, opt-out rates, segmentation, and overall customer-preference trends.