Audience

Enterprises wanting to improve campaign performance by using an audience segmentation solution in order to build audience segments

About Oracle Audience Segmentation

Improve campaign performance by using third-party, enriched data to easily build audience segments. Oracle Audience Segmentation includes customer analytics to predict and measure campaign performance. Sort through your customer data without SQL. Drag-and-drop tools make it easy to build segments and include critical information to personalize each message. Segment your marketing initiatives based on aggregated customer values. You can easily filter to find your top 15% of buyers or isolate the least-engaged web visitors. Save time while improving the accuracy of your targeting. Evaluate the size of an audience without waiting hours for a query to complete. Waterfall segmentation allows you to create and prioritize segments within an audience to match customers to goal-oriented, relevant content. This segment data is included when you publish the audience to external systems, such as Responsys Campaign Management.

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Company Information

Oracle
Founded: 1977
United States
www.oracle.com/cx/marketing/audience-segmentation/

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Product Details

Platforms Supported
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Oracle Audience Segmentation Frequently Asked Questions

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Oracle Audience Segmentation Product Features

Data Management

Information Governance
Data Analysis
Data Migration
Data Quality Control
Master Data Management
Customer Data
Data Integration
Match & Merge
Data Capture
Data Security