Audience
Pricing, revenue management, and commercial strategy teams looking for a solution to optimize pricing and promotional effectiveness for competitive advantage
About PriceSense
PriceSense is a cloud-based AI and machine learning-driven pricing and promotions analytics platform designed to help brands and retailers measure the impact of their pricing decisions and trade promotions in real time and optimize strategies with always-on elasticities and promotional lift insights. It leverages AI/ML to deliver faster, more cost-efficient, and accurate analytics, automating competitor modeling and enabling scaled modeling across markets and channels so teams can better understand price elasticity, promotion performance, and competitive pricing dynamics; it supports real-time insights that help assess the effects of pricing and promotions on volume, value, and market performance and integrates into broader analytics ecosystems to inform pricing strategy adjustments and maximize pricing outcomes. PriceSense is built to enable data-driven pricing and promotion decisions with continuous analytics rather than periodic reporting.