Alternatives to Propensity
Compare Propensity alternatives for your business or organization using the curated list below. SourceForge ranks the best alternatives to Propensity in 2026. Compare features, ratings, user reviews, pricing, and more from Propensity competitors and alternatives in order to make an informed decision for your business.
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LeanData
LeanData
LeanData’s GTM Orchestration Platform helps B2B teams simplify complex processes, connect siloed tools, and take faster action across the entire buyer journey. With no-code automation and node-level integrations, LeanData makes it easy to match, route, assign, and schedule leads — while adapting to changes in your strategy, tech stack, or territory design. Trusted by companies like Nvidia, Cisco, and Palo Alto Networks, LeanData empowers GTM teams to operate with speed and precision — capturing more revenue, improving conversions, and delivering better customer experiences from first touch through closed-won and beyond. -
2
HubSpot CRM
HubSpot
HubSpot brings your marketing, sales, and service teams together on the same AI-powered customer platform. HubSpot's Customer Platform is not just a tool; it's the heartbeat of your business. Designed with passion and precision, our CRM stands out as the ultimate solution for empowering your team to build deeper customer relationships. It transforms the way you engage with your clients by offering a seamlessly integrated, all-in-one platform for sales, marketing, and customer service. With HubSpot's CRM, you gain unparalleled insights into your customer interactions, all organized in an intuitive, easy-to-navigate dashboard that promises to skyrocket your team's efficiency. Our platform is engineered to grow with you, offering scalable solutions that adapt to your evolving business needs. What's more, HubSpot's Customer Platform includes a robust free version, packed with essential features, making it the perfect choice for ambitious businesses of all sizes.Starting Price: Free -
3
DemandScience
DemandScience
Generate Leads for a Future-Proof Sales and Marketing Funnel DemandScience is a B2B demand generation company that makes marketing and sales easier by enabling organizations to find the right prospects faster and target in-market buyers. The DemandScience Live Data Factory uses innovative technologies to deliver accurate data with relevant intent signals, helping organizations accelerate the buyers' journey from top-of-funnel to conversion. Solutions offered: • PureSyndication • PureABM • PurePush -
4
RollWorks
RollWorks
Whether you’re starting out or scaling up, RollWorks helps you confidently grow revenue by focusing on the right accounts at the right time. Run account-based programs that deliver the right message on the right channel at the right time to the right audience. Whether your goal is new business or expansion, turn your target accounts into opportunities faster than ever. Lay the foundation for your marketing programs. Identify your ideal customer profile, select target accounts, and find key contacts. Run effective cross-channel campaigns. Engage your ICP, target accounts, and key buyers, with ads and sales automation. Have full visibility into your impact. Measure the effectiveness of your ABM at both the account and contact level. This ready-to-go, boss-approved ABM planning template deck will set you up for major props at your next meeting. We created it for you to make it yours. -
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Demandbase
Demandbase
Take a closer look at AI-powered ad campaigns with Demandbase. With Demandbase, you finally have an Account-Based Marketing platform built specifically for B2B—one that enables you to execute Account-Based Marketing seamlessly across your entire funnel. Create a target account list of companies interested in what you sell with signals way beyond traditional firmographic data: product usage, business fit, culture, budget, interests, investments and business relationships. Pinpoint internal stakeholders within target accounts across the Web. Drive interest with personalized messages and advertising speaking to their specific pain points and needs. Deliver a truly personalized experience for each visitor on your website—including headlines and site content, visuals, call to actions and downloadable assets. Help sales close deals with insights that personalize outreach and maximize the quality of conversations with customers. -
6
ZoomInfo Sales
ZoomInfo
Maximize productivity, accelerate pipeline and reach the revenue potential you didn’t imagine possible with ZoomInfo Sales. Build an account universe based on your Ideal Customer Profiles and reach decision makers with the largest B2B contact database of 65M+ direct dial phone numbers and 150M+verified email addresses. Identify and reach prospects at the beginning of their buyer’s journey by tracking companies researching solutions like yours across the web. Discover and connect with decision makers from companies exploring your business website. Analyze customer calls, meetings, and emails to drive process changes that impact your bottom line. Build and execute multi-touch sales cadences with our native phone dialer and email tool. Shorten your sales cycle with ZoomInfo Chat, an easy-to-use, data-driven chat bot tool. Set real-time lead alerts to engage best-fit buyers or automate lead-qualifying interactions to free up your internal team. -
7
ZoomInfo
ZoomInfo
ZoomInfo helps companies achieve their most important objective: profitable growth. Our platform puts sales and marketing professionals in position to identify, connect, and engage with qualified prospects by giving you: - Verified Emails & Direct Dials - Intent Data & Business Scoops - Technographic Information - Company Organization Charts Integrate with the apps that matters to you. Start your free trial today. -
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6sense
6sense
6sense Revenue AI™ eliminates guesswork and arms your revenue team with the data and visibility it needs to create and convert high-quality pipeline into revenue. 6sense Revenue AI™ drives predictable revenue growth by eliminating the expensive, time-consuming guesswork that’s plagued B2B revenue teams for decades. Make the most of every digital investment. Illuminate hidden buyer behavior. Analyze millions of data points to surface in-market accounts. Drive the right action at the right time — across every channel. Lots of companies want what you offer, but your martech systems can’t accurately detect buyer interest. This crucial, dormant data hides in what we call the Dark Funnel™. 6sense illuminates and analyzes these insights. Automate prospect follow up with AI-powered conversational emails. With AI-powered 6sense ® Conversational Email, sales and marketers can craft personalized emails at scale that qualify and convert accounts into sales meetings. -
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Kwanzoo
Kwanzoo
Kwanzoo offers AI-powered Go-to-Market (GTM) automation solutions designed to engage 10X more high-intent buyers, boosting your sales pipeline. Our innovative AI GTM technology, combined with our GTM On-Demand service, aggregates buying signals at both person and account levels. It delivers automated, always-on, and personalized message sequences to each prospect via emails, LinkedIn, and phone calls. This approach enhances SDR productivity, reduces sales costs, and drives revenue growth. Kwanzoo’s AI GTM tech de-anonymizes USA site traffic, generating warm leads with complete contact details, including work/personal emails, LinkedIn URLs, and mobile numbers. It also identifies in-market USA-based buyers researching products like yours right now. Additionally, its Account Intelligence feature tracks global company buyers engaging on any website, enabling targeted outreach through emails, LinkedIn, and calls. Our platform serves SMBs, mid-market firms, and large enterprisesStarting Price: $250/month -
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Think ABM
Think ABM
Shorten your sales cycle. Identify in-market prospects using our industry-leading first-party intent data at account and contact level. Stay ahead of your competition with Sales Nitro™. Identify and engage with high-quality prospects using our advanced look-a-like modeling and psychological profiling capabilities. From MQL and HQL to multi-approach and BANT, we work with you to pinpoint key decision-makers and deliver priority and pre-qualified leads directly to your team. Unlike some other solution providers who utilize third-party data, we use unique first-party intent data gathered from our own publisher network. We pre-identify prospects who show intent from our specialized database of over 36 million contacts across various segments, allowing you to maintain and expand your funnel with the right B2B buyers. -
11
Metadata.io
Metadata
Generate demand, not just leads. Metadata is the leading demand generation platform for MQLs, pipeline, ABM, growth, and more. Data driven demand turn accounts into customers. Create a closed-loop B2B demand engine. Integrate your marketing stack, content assets, and goals - Metadata does the rest. Discover your marketing sweet spot. Build audiences using technology usage, buyer intent, firmographic, marketing automation, and CRM data sources. Access to 1.2B contact profiles. Experiment and learn at scale. Metadata’s AI generates hundreds of tests, so you don’t have to! Pinpoint the best performing combinations of creatives, audiences, and results that engage your accounts. Identify demand, optimize to revenue and repeat. Performance, attribution reporting based on pipeline generated, account engagement, existing pipeline influenced, and more. Built to solve the common pains of B2B marketers. We’re committed to building an industry leading and solution for companies. -
12
Terminus
Terminus Software
We Power High-Performing Go-to-Market Teams™ Transform how your company generates revenue. Terminus is for sales and marketing teams who care more about generating revenue than generating leads. The foundation of Terminus is our Data Studio. There you can easily understand and prioritize the right targets through firmographic, intent, engagement, psychographic and relationship data. Terminus lets you deliver personalized messages to the right audiences no matter where they are. Orchestrate consistent experiences across display and social advertising, chat, email, and web personalization. Terminus keeps your go-to-market teams aligned from the first touch all the way through renewal and expansion by seamlessly pulling together all of your account data. Automatically alert sales to meaningful engagements, centralize account information, and deliver better pipeline prediction to accelerate opportunities. -
13
Sprouts.ai
Sprouts.ai
Sprouts AI/ML engine helps you discover advanced Ideal Customer Profile (ICP) variables and create a hyper-precise target account list. Sprouts provides effortless access to multiple databases in one intuitive platform, including CRM integration. Identify demand signals from potential customers, even the sneaky anonymous visitors, and target in-market accounts with precise contact intelligence. Maximize engagement and spread your reach across multiple touchpoints using emails, LinkedIn, phone calls, SMS, Whatsapp, and targeted ads. Machine Learning model to power account purchase prediction. Know exactly when a customer is ready to make a purchase. -
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Jabmo
Jabmo
The Jabmo ABM Platform is built on a foundation of omni-channel account-based marketing capabilities to deliver targeted, personal and relevant ads to decision makers within target accounts. Jabmo reaches your target accounts even if they prefer to do their buying research anonymously without filling out forms or talking to your sales team. Within 90 days of program launch, Jabmo clients typically see Jabmo driving more website traffic from their target accounts than any other marketing channel. Jabmo clients see increased target account engagement within other marketing channels. ABM creates passive brand awareness and increases later engagement when other brand marketing messages are presented. Jabmo clients see increased target account engagement within other marketing channels. ABM creates passive brand awareness and increases later engagement when other brand marketing messages are presented. -
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Folloze
Folloze
Today's digital-first buyers want more. Give them an experience they won't forget. Create dynamic digital buyer experiences in less than 30 minutes. Our no-code designer makes it easy to support any marketing campaign or program across the entire buyer journey. Leverage your existing data, content and messaging to personalize and guide buyers through their unique journeys — all at enterprise scale. Execute precise marketing-led campaigns that focuses your sellers on the right target accounts and ensures they deliver on their booking goals. Analyze target accounts with a shared view of engagement that spans every activated channel and touchpoint. Understand buyers — known or unknown — their needs and challenges, and where they are in their journey. -
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Intelligent ABM
Spiceworks Ziff Davis
Expand your visibility into the buying collectives within in-market accounts and achieve best-in-class performance marketing outcomes. Spiceworks Ziff Davis and Aberdeen have partnered to provide B2B tech sellers with unparalleled insights into the entire buying collective from the boardroom to the server room. The combined force of SWZD’s first-party and Aberdeen’s third-party intent data promises to offer a more powerful, expansive, and diverse set of intent signals across multiple B2B segments, including IT, marketing, HR, and finance. Leverage our best-in-class actionable intent data to identify, prioritize, and engage with accounts based on actual propensity to buy. With Intelligent ABM, you can now engage with the most relevant prospects that are truly market for your solution. Backed by actionable intent signals you can contextualize your messaging that resonates with the entire buying collective. -
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Warmly
Warmly
Cut costs and deliver more conversations to your active sellers. Al fueled orchestration of buyer intent delivered automatically. Start seeing ROI in minutes. Buy once through Warmly and gain access to the best-in-class enrichment and intent data to power your automation. Combine intent with action to capture buyer interest in the moment, before your competitors do. Reveal, enrich, and qualify accounts researching you on your site and personalize engagement with them in real-time across email, LinkedIn, and live chat. Augment your sales team with generative Al assistants who connect on your behalf at optimal moments in the buyer's journey. Work every target account that visits your site in multi-threaded conversations with decision-makers without needing to add headcount. Consolidate all the tools, workflows, and actions needed to instantly capture the interest of decision-makers. Harnesses the power of your existing tools to automatically identify and convert high-intent visitors.Starting Price: $850 per month -
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D&B Rev.Up ABX
Dun & Bradstreet
D&B Rev.Up is the new open RevTech platform B2B marketers have been waiting for. D&B Rev.Up ABX, the first product on the platform, helps you grow revenue with unified data, targeted audiences, and personalize activations across channels. Plus, track your results. All powered by our industry-leading CDP - and with connectors to whatever Martech or Salestech you already use so you won’t be trapped in yet another tech silo. Learn how Citrix uses Dun & Bradstreet to enhance the way their marketing and sales teams target the right accounts with the right messages to drive increases in pipeline and size of deal. LiveRamp wanted to target more accounts. By deploying Dun & Bradstreet, they expanded their account universe and are running integrated, targeted campaigns to top accounts. Give your audiences the personalized, relevant experiences that will help win them over - and do it consistently across display, paid social, email, web search, and more. -
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Foundry ABM
Foundry
Convert your top accounts through intent-driven ABM orchestration, resulting in a bigger, better pipeline. Account-based ads rarely generate leads, leaving sales to prospect more and marketing to pin value on reach and engagement. Surround buyers across display ads, email, LinkedIn, website, landing pages, chat, and more. Flexible, intent-driven ABM programs avoid significant expenses and lengthy contracts. Track account progression throughout your pipeline and attribute revenue to ABM efforts. Leverage intent data with ease and confidently engage prospects based on where they are in their buying journey. Create and manage campaigns to trigger account-based marketing across channels. Reach buying groups across channels with precision targeting and multi-channel account-based advertising. Tailor your buyer’s experience and create seamless messaging with Foundry account-based website personalization. -
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Triblio
Triblio (a Foundry company)
Triblio's Account Based Marketing solution unifies inbound and outbound marketing with sales plays to drive revenue generation. Our platform allows our award-winning clients to run targeted ads, web personalizations, and sales triggers to generate demand from their most important target accounts. Triblio integrates with a wide range of marketing, sales, and analytics tools because it’s never been more important to orchestrate multichannel campaigns. Our proprietary intent data spans 175M global profiles and 5B monthly interactions to predict accounts that are actively in-market for your products and services. With a simple drag and drop editor, orchestrate multi-channel, multi-stage ABM campaigns that nurture prospects from early interest to closed-won. Easily build multi-step, multi-channel ABM campaigns that automatically nurture buyers through the entirety of the purchase journey. -
21
Integrate
Integrate
We connect customers with the brands they deserve. Build meaningful connections for prospects and customers that accelerate revenue with the world’s only omni-channel demand cloud. Take control of every customer journey. With your personalized demand cloud. As a B2B marketer, you’re struggling to manage lead data from an increasing number of channels and sources. People, data, processes and systems are not in alignment. As a result, your top-of-funnel demand-gen efforts are fragmented and inefficient, the customer journey is disconnected, and you can’t meet pipeline goals. The Integrate Demand Cloud empowers you to engage buyers where they are. By aligning people, data, processes and technologies it enables seamless, personalized customer journeys and advances marketing ROI. -
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Intandemly
Intandemly
Just select your criteria and our Identifier module will give you a list of accounts along with contacts, corporate email, position, and more! Intandemly also offers a Chrome Extension which makes identifying super easy, while eliminating data entry for reps. Research your accounts and prospects, get up-to-date contact data, and push it into the prospecting module. Supercharge sales with our inbuilt CRM which offer insights, account management, calling, email automation, and more. Create a sales workflow that is optimized to help you close more deals. Engage accounts with a one-team approach. Build account audiences and run plays across advertising, Linkedin, retargeting direct mail, and email. Align marketing with rest of the organization and reach customers in the most personalized way. Our Google Chrome extension, a smooth point of interaction, add and engage with accounts that are continuously looking forward. -
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Madison Logic
Madison Logic
ML Platform: Accelerate your pipeline by identifying, prioritizing and engaging your top accounts. The ML Platform provides B2B marketers with the tools they need to optimize campaign strategies and accelerate the customer journey. Accurately identify and prioritize accounts that are more likely to convert. Identify the best target accounts by integrating your CRM and marketing automation platforms with the ML Data Cloud’s synthesized data. Segment accounts based on firmographic and demographic data enabling scalable marketing strategies and programs. Prioritize accounts based on intent, technographic, and engagement data to allocate your marketing spend. Use reports such as Market Level Trending Topics & Installed Technologies to prioritize accounts based on intent, technographic, and engagement data to allocate your marketing spend. -
24
LoneScale
LoneScale
LoneScale helps you to identify your most likely buyers, fueling real-time buying intent to your pipeline. Automate pipeline generation and turn warm leads into revenue: - Track former customers', buyers', and prospects' job changes to detect warm leads and grow your pipeline to win deals. - Hiring sales trigger helps you to increase win rates and revenue by going after the right leads, at the right time: [Buyer timing + Pains to solve = qualified pipeline with a high likelihood of buying] -
25
Octane11
Octane11
Octane11 connects, enriches, and organizes all of your B2B data to give you more control, more time, and more insight. B2B Marketing teams are wasting too much time organizing fragmented data sets. Octane11 synthesizes 100% of your data across all paid, owned, and earned sources specifically for B2B needs to power high-impact analytics that saves time, simplify decisions, and deliver more sales intelligence. Leverage Octane11’s built-in, B2B-focused dashboards to analyze all paid, owned, and earned tactics from one screen, export data to your own BI platform like Tableau, Datorama, or Looker, or push directly to tools like Salesforce, Outreach, or Salesloft. Octane11 provides a layer of B2B-specific transformations, enrichment, and insights that work with your existing data warehouse, ELT/ETL, and BI tools, and delivers your enhanced data to built-in analytics or the endpoints of your choice.Starting Price: $3,500 per month -
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ZoomInfo Marketing
ZoomInfo
Identify sales-ready leads researching relevant topics and keywords on the web. Access 65M+ direct dial phone numbers and 150M+ verified email addresses. Tailor your account universe with 300+ attributes, insights and recent activities. Launch targeted display and social advertising campaigns to prospects based on their job title, management level and department at companies showing buying intent. Target high-value accounts and buyers within your addressable market. Trigger marketing campaigns with industry-leading buyer intent signals, scoops, and technographic data. Easily plug-and-play with your CRM and marketing automation software for cross-system targeting. Entice website visitors to take action and convert to leads — from starting a conversation to filling out your form. Engage, nurture and convert more website visitors by harnessing real-time company insights and on-page behaviors. -
27
Signals
Signals
Signals revolutionizes the way businesses approach sales and marketing efficiency. Signals identifies crucial buying signals, ensuring accurate targeting accounts and engagement at just the right time. This platform simplifies the sales journey, guiding teams to narrow in on the accounts that best align with your ideal customer profile (ICP) and tailoring engagement to match where the buyer is on their journey. Signals removes the uncertainties and inefficiencies from sales and marketing processes, empowering teams to refine pipeline quality, speed up sales cycles, increase conversion rates, and consistently drive revenue growth. Explore more at Getsignals.ai.Starting Price: $749 per month -
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Momentum Data
Momentum Data
The Leading Social Selling Platform For Enterprise Sales & Marketing Teams. Leverage data and Artificial Intelligence to build awareness, start conversations and capture new customers. Software-with-a-Service (SwaS) solutions that combine the power of SaaS with a team of top-notch data scientists. Clean up old, incorrect or incomplete records in your CRM system, enrich your entries with missing data points. Identify and analyze the most relevant accounts within your target market, monitor them for real-time sales signals. Automate repetitive and time-consuming sales and marketing processes, make sure sales and marketing teams are aligned. Systematically target your most valuable accounts by engaging the right decision makers via multiple B2B marketing channels. Max out the potential of social selling. Integrate LinkedIn into your daily sales processes and connect social media with your CRM system. Make the most out of the data your sales and marketing teams gather. -
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Primer
Primer
You can’t do ABM with limited channels. Primer makes it easy to target audiences across Meta, Google, LinkedIn, email, and phone. Primer powers today’s most efficient growth teams. Turn target accounts into cross-channel audiences. Transform your ICP or account list into decision-maker audiences you can use across all major channels. Sync audiences to Meta, Google, and LinkedIn with 40-90% match rates. Enrich those audiences with work emails and direct dials for sales. Visibility you don’t get through LinkedIn or IP-targeting. See exactly who, down to the individual name, LinkedIn profile URL and job title is going into your audience. Measure the impact of your audiences against the sales pipeline. Make informed decisions and iterate before you see diminishing returns. Enrich existing accounts, sync in new accounts, and add contacts with verified direct dial phone numbers into Salesforce.Starting Price: $500 per month -
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Enlyft
Enlyft
Enlyft helps B2B companies generate better leads, close more deals, and acquire more customers - faster. Enlyfts AI-driven customer intelligence platform leverages machine learning to profile and predict the buying behavior of millions of companies worldwide, based on technology use, hundreds of business attributes, and real-time buyer intent signals. Increase sales by quickly discovering, prioritizing and engaging with prospects likely to buy your solution. Enlyft’s proprietary data platform contains real-time information on company firmographics, technology usage, buying intent signals and hundreds of additional account attributes. Leverage dedicated machine learning based models to predict future outcomes, by combining Enlyft’s comprehensive account insights with your customer history. Seamlessly integrate account insights into popular B2B Sales and Marketing platforms like Salesforce, HubSpot, Dynamics 365, LinkedIn, and more. Enrich records and keep data fresh. -
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Informa TechTarget Priority Engine
Informa TechTarget
Priority Engine™ improves marketing and sales by providing direct access to real buyers at priority-ranked accounts. See how Priority Engine supports what you do. Close more deals faster with Priority Engine Email Alerts. Receive valuable insights about the most active accounts in your territory, delivered right to your inbox. Turn your website visitors into opportunities with Inbound Converter. Priority Engine’s Inbound Converter automatically identifies in-market accounts visiting your website, appends contacts from the active buying team and enriches them with purchase intent insights to help you close. -
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Recotap
Recotap
Get more relevant clicks from your B2B ads. Create awareness and influence purchase decisions for faster conversions with Account-based Advertising. Direct your online advertising effort just to a set of target Account prospects. Maximise ROI of your marketing budgets by reaching only to those who matter. Recotap makes it happen. Recotap's Account-based Advertising solution offers a truly omnichannel and precision targeting possibilities to reach contacts in whichever channel they can be found. Help your revenue teams take timely actions and close deals faster with Recotap's actionable Account intelligence. Track engagements and promote prospects quantitatively. The most complete account-based advertising solution. Reach, engage and convert your target accounts with confidence.Starting Price: $599 per year -
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Spiceworks Ziff Davis (SWZD)
Spiceworks Ziff Davis
SWZD’s Intelligent ABM helps you plan and execute a more effective conversion-powered ABM strategy with best-in-class data. SWZD and Aberdeen have partnered to provide B2B tech sellers with unparalleled scale, quality and diversity of data. With the combination of SWZD’s first-party and Aberdeen’s third-party data insights you can now get visibility into the entire buying collective - from the boardroom to the server room. Leverage this actionable intent data to identify, prioritize, and engage with accounts based on actual propensity to buy. With built-in features like target account list prioritization, data appends, lookalike expansion, built-in campaign activation, purchase intent scores, campaign analytics and seamless integration with marketing automation platforms, Marketing & Sales teams can now guide their account-based marketing programs with precision. -
34
xiQ
xiQ
xiQ’s personality-driven sales and marketing platform combines neuroscience, psychology, and AI to understand the buyer’s mindset. xiQ individualizes sales and marketing for every buyer at every stage of the buying process. xiQ’s proprietary platform discovers and recommends key company and personality insights so you can connect with your audience authentically. xiQ amasses and generates all the customer and prospect data your salespeople need in one place. xiQ uncovers the personality of your contacts so you can find shared traits to build on. xiQ’s 1st-party intent data and sales triggers enable you to engage when they are ready. Behavioral insights are at the core of everything in xiQ, from profiles to content to campaigns. Automatically find the right content for the right people, and the right people for your awesome content. xiQ keeps you up to date so you never miss a reason to reach out to your high-priority contacts.Starting Price: Free -
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Uberflip
PathFactory
Marketers tend to invest heavily in identifying and attracting buyers but struggle to engage them. That engagement gap means even the best laid strategies can fall short. By focusing on the destination and increasing engagement with relevant content your buyers actually want, you can convert prospects into customers and customers into loyal advocates, faster. Automatically pull in, organize, and centralize your entire content library. Tag your content for easy discoverability across your company. Quickly launch campaigns and deploy your content easily without requiring web development or IT. Curate relevant content for any demand or ABM campaign into a destination page, in minutes and at scale. Leverage AI recommendations and dynamic personalization to encourage visitors to engage with more of your content. -
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Influ2
Influ2
Influ2 is the first person-based marketing platform, pioneering a new approach to account-based marketing. The solution empowers B2B marketers to target chosen decision-makers, capture their intent, and track engagement at the individual level. The company has 75+ enterprise and medium-sized clients globally, including Fortune 500 B2B enterprises such as NVIDIA, Capgemini, and Episerver. Influ2 runs offices in NY and CA, with 50+ employees on board. Influ2 platform allows users to build an audience, upload personalized messages and visuals, and monitor all the interactions on both account and individual levels. The behavioral scoring model identifies leads before they submit a lead form. Influ2 includes a person tracker, so marketers can see everyone who has interacted with their campaign by name, company, and other related data. Having this information helps B2B marketers develop more thoughtful and engaging campaigns that result in a 4-7x increase in leads. -
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FusionGrove
FusionGrove
The fusion of Account-Based Marketing (ABM) and Account-Based Sales (ABS) drives incremental revenue growth and pipeline velocity. Segment and prioritize high-value accounts using augmented insights. Build structured plays with custom content and guided selling to engage customers. Demonstrate value and measure impact with detailed metrics and reporting dashboards. Orchestrate account-based plays at scale. Engage customers through guided sales motions. FusionGrove enables B2B sales teams, marketing teams, and channel partners to collaboratively transform revenue success. Progress leads and close deals faster. Effectively engage accounts with guided sales motions and optimized content. Directly assign leads to sales reps or channel partners. Improve campaign performance and lead conversion with augmented account insights and precision targeting. Build structured plays that synchronize account-based interactions. -
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CompassABM
Refactored
CompassABM is an easy-to-navigate ABM tool that takes advantage of the interfaces and programs you already know. Whether you’re launching a pilot or expanding an existing ABM program, CompassABM supports easy account identification and content personalization at scale. And our optional services can help you get where you want to go, fast. CompassABM provides core ABM identification and content personalization capabilities. No expensive bells and whistles that you don’t need (and probably won’t use). And our tiered subscription model means you pay only for actual usage. Pricing plans start at just $1,500/month. CompassABM plays well with your existing marketing technologies. Drive targeted traffic from Google, LinkedIn, or Terminus. Integrate with engagement tools like Drift, and export prospect data to Salesforce and contact enrichment solutions. With CompassABM, you can build a robust, comprehensive ABM solution to target high-value accounts—while continuing to engage every visitor.Starting Price: $18,000 per year -
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BambooBox
BambooBox
Way beyond intent and engagement, BambooBox identifies 6 distinct signals to map to your best customers. With 6-D account scoring, BambooBox maps your entire funnel data into a prioritzed buying journey. Increase predictability in your pipeline and drive a high funnel velocity backed by data. Get actionable insights driven from winning activities so you can focus on getting creative and planning a successful GTM. Crush your targets with ready-to-go next-best actions. Use that extra time to report success or celebrate with your team. Identify leading indicators, keywords and intelligence to understand your Ideal Customer Profile in 6 dimensions. -
40
LiftIQ
LiftIQ
Focus Your Team. Lift Revenue. The smarter way to identify high value customers, synchronize efforts and drive revenue growth. Elegant solutions built directly in Salesforce. Empower individuals to see the greatest revenue and conversion potential. Leverage rules engines and machine learning to prioritize prospects and customers. Intuitive UI built directly in Salesforce that eliminates noise and distractions. Create target lists from LiftIQ's prioritized view of accounts and opportunities. Synchronize efforts between account executives and account development. Build and share lists to execute your ABM strategies. Reach out to contacts directly from Salesforce from LiftIQ's prioritized views. View relevant company information and drivers to intelligently engage individuals. Capture engagement directly in Salesforce. -
41
Maestro ABM
Maestro ABM
Count on Maestro to simplify your complex sales through Account-Based Marketing (ABM). ABM is a methodology for complex B2B sales that involves personalized campaigns for companies that are within the ideal customer profile. With ABM you do not waste time and money with those who are not likely to close with your company. The ABM Maestro is software for the execution of account-based marketing projects that allows the conduct of the strategy in an aligned way between the teams, orchestrating all points of contact and measuring the campaigns in real time. Count on multiple templates to create, optimize, and scale your ABM projects. Track the performance of your ABM campaigns in real-time and adjust as needed. Integrate with other tools you already use to optimize your campaigns. We work closely with our clients to develop customized strategies. In addition to strategic guidance, we offer all the support you need to ensure that customers get the most out of our software.Starting Price: $354.22 per year -
42
ZoomInfo Operations
ZoomInfo
Get the best B2B commercial data delivered on your terms, accessible, flexible, and primed to accelerate your business. Our best-in-class match rates, match accuracy, fill rate, and fill accuracy combine for data reliability that’s 10x better than the alternatives. Identify customers across channels and infuse your CRM, MAP, cloud data warehouse, or other systems of record with the most accurate and actionable data. Tap into our global database of companies from the smallest ‘mom and pop’ to the global enterprise covering firmographics, hierarchies, and technographic, all built using our patented technology. Go beyond just company data to get the full customer picture with the world’s best contact data, streaming intent, and scoops, all from one platform. Integrate comprehensive B2B data into any system or workflow, in the format of your choice through cloud data shares, APIs, flat files, or orchestration apps. -
43
N.Rich
N Technologies
An ABM platform that has the superior advertising component, with rich segmentation, campaign and opportunity analytics features. Our customers use us to deliver content to their target accounts in a personalised way, generating engagement and 1st party intent data. The data generated is used to trickle down to the relevant individual for a more personalised approach, increasing the chances of a successful business transaction. Split your target account list into several buckets to increase the relevancy of your content when advertising your value proposition. Make use of our segmentation features to increase your reach based on firmographic and technographic data. Separate high intent accounts and target them with lead generation content. -
44
LeadAngel
LeadAngel
LeadAngel smart-matches incoming leads with existing accounts and distributes leads among your sales team using the most powerful & flexible lead routing and lead matching algorithm available. We as a team helps your business to drive sales with the automated lead management. The application offers data standardization, fuzzy matching, lead segmentation, Contact Routing and Account Routing and lead to account matching in a user-friendly interface with smart drag or drop options. The solutions are built with API's to help you leverage everything our platform has to offer. Eliminating duplicate leads, merge with existing contacts, and removing redundant accounts with LeadAngel’s powerful data cleanup engine and track the entire procedure with LeadAngel's reporting where each and every step is visible. Further optimize your sales funnel with tools such as auto conversion of leads into contacts if a matching account is found. -
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CaliberMind
CaliberMind
CaliberMind is the GTM Intelligence and Multi-Touch Attribution platform for enterprise marketers seeking to make data-driven decisions. The platform solves the critical challenge of fragmented and siloed data by unifying disconnected marketing and sales engagement signals into a single, reliable view of the buyer journey. By connecting prospect activities directly to outcomes, CaliberMind delivers a complete picture of go-to-market performance attributing it to the hard unit of measure that business cares about - the revenue dollars. Our AI-assisted reporting features leverage this unified data foundation to streamline creation of role-based dashboards and aggregation of buyer journey summaries, turning data chaos into clear, actionable insights. This empowers marketing teams to confidently prove their impact, optimize campaign performance, and shift their focus from manual reporting to making the strategic decisions that drive predictable revenue. -
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HubSpot Marketing Hub
HubSpot
Grow your traffic, convert leads, and prove ROI with HubSpot Marketing Hub. An all-in-one inbound marketing software, HubSpot offers the tools that brands and marketing professionals need to build and launch effective campaigns that help their business get noticed. This includes search engine optimization (SEO), writing blogs & creating web content (CMS), leveraging social media like Facebook, LinkedIn & Twitter, and more. With Marketing Hub, we’ll help your team grow traffic, convert leads, and track your entire funnel in one place. Drag and drop your way to polished landing pages and email templates. Quickly publish blog posts that establish you as an authority on any subject and help you get found online. And you’ll be ready for visitors from any device because your content is responsive right out of the box. Get real-time SEO suggestions, and create a content strategy that adapts to the way modern search works. And much, much more.Starting Price: $50 per month -
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AdDaptive Intelligence
AdDaptive Intelligence
AdDaptive Intelligence is the leading provider of Account-Based Marketing and B2B intelligence. Our technology platform empowers B2B marketers to accurately reach the accounts and decision makers that matter most and drive positive business outcomes. By analyzing billions of data points, AdDaptive accurately connects valid offline business data to the online world to provide marketers with world-class solutions for B2B advertising and Account-Based Marketing. Reach the right accounts with AdDaptive’s Industry Leading B2B Advertising and Analytics Platform. AdDaptive has connected valid offline business data to the online world to ensure every impression is served to your intended audience – at scale. Eliminate wasted spend and achieve your B2B advertising goals by only targeting accounts and decision makers that matter most, verified with transparent account-based and firmographic reporting. -
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Koala
Koala
Give reps a single-pane-of-glass for account prioritization, deep research, and identifying buying committees. All the prospecting data you need in one place. Deliver account & prospect-level insights that sellers can immediately act on, set alerts for key buying moments. See the full story of every account, from who’s most engaged to actions across your website, docs, and product. Access contact details for your buying personas, instantly, streamline prospecting, and make multi-threading a breeze. Bring world-class intent data into your CRM to enable sales and marketing teams to operationalize this data for their use case. Uncover new insights on the campaigns, content, and actions driving conversions to inform sales and marketing strategy. Refine account scoring with a model that analyzes your closed-won customers to keep your team focused on the right set of accounts. Plug Koala into your existing stack with integrations for popular sales engagement platforms.Starting Price: $350 per month -
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Foundry Intent
Foundry
Identify intent across your website, the public web, industry content, and Foundry’s opted-in audience to provide a more meaningful view of in-market buyer behavior. Contact-level intent means your team reaches decision-makers first, without guessing or manual prospecting, for sales and marketing that resonates. Segment by score, tailor messaging that resonates and reach buyers at the optimal point along the path to purchase. Empower sales and marketing and align teams with insight into what their buyers care about. Identify and monitor buying behavior from active accounts on your website. Engagement with our digital content, content syndication programs, and events. Conversational signals across social, blogs, job boards, and beyond for 5+ million companies. -
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HubSpot Customer Platform
HubSpot
Put your customers first and grow better with HubSpot’s AI-powered customer platform. Connect your front office teams through a complete view of the customer journey. Use AI-powered tools to deliver a seamless customer experience Easily adapt to emerging industry trends and technologies. Traditional CRMs alone aren't enough to drive growth. Most aren’t designed for customer connection, which is critical in an AI-driven world where customers can explore, evaluate, and buy with efficiency. HubSpot’s customer platform is so much more. It’s powered by Smart CRM that combines customer data with AI to help you adapt, products for engaging customers across the entire journey, and an ecosystem of integrations, education, and community. It’s built for businesses to connect with customers, and grow better.Starting Price: Free
