Audience
International consumers seeking a solution providing access to a diverse range of Japanese products through a personalized and engaging online shopping experience
About Rakuten
Rakuten Ichiba is one of Japan's largest online shopping malls, offering a vast selection of products from over 50,000 merchants. It provides a shop-centric, consumer-focused experience, allowing individual retailers to customize their virtual storefronts and foster human connectedness. Shoppers can find a variety of products sold in Japan, with the added benefit of a robust customer loyalty program called Rakuten Points, where users earn approximately 1% of the purchase price in points that can be redeemed on future purchases. Rakuten Ichiba also integrates AI features to assist merchants, such as the "Create Text" feature that generates product descriptions based on product information, and the "Process Image" feature that creatively edits product image backgrounds to match required scenarios. For international shoppers, Rakuten Global Express offers a proxy shopping service, providing access to all stores on Rakuten Ichiba, even those that do not offer overseas shipping.