Audience
Shopify merchants and store optimizers interested in a solution to use AI simulations of shopper behavior to test storefront changes and improve conversion before publishing updates
About SimGym
SimGym is a Shopify-first AI research preview app that lets ecommerce merchants simulate buyer behavior on their storefront using AI-powered shoppers with human-like personas so they can test and evaluate changes before they go live. It creates virtual shoppers that browse your store, interact with products, navigate collections, add items to carts, and provide qualitative feedback about their experience, helping you anticipate how real customers might respond to design tweaks, theme updates, seasonal displays, or promotional ideas without risk. With SimGym, you can compare your active store theme against another installed theme to see which version generates higher add-to-cart rates, average cart value, and navigation patterns, and receive recommendations from the AI shoppers on how to improve layout or functionality to boost performance.