Are film posters losing their impact in the digital age?

Indian cinema's evolving film poster design reflects technological advancements and changing marketing trends. From hand-painted posters of the 1950s to today’s digital content, posters have adapted significantly. With a shift towards social media, traditional posters are now overshadowed by dynamic content. Despite this, there remains a nostalgic appreciation for vintage hand-painted posters among cinephiles.
Are film posters losing their impact in the digital age?
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Change is imperative, and it is also seen in Indian cinema, which has undergone multiple transformations over the decades, one of the most visible changes that can be seen is the film posters. Once an important tool for marketing and storytelling, posters have seen their relevance diminish in the face of new media and marketing strategies.
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