Instagram's most viewed reel is from Kerala and has been made by this 21 year old

A 21-year-old freestyle footballer from Kerala, in an age where social media can pull an individual to global fame overnight, has captured the world's attention. Muhammad Riswan, known as Kerala's wonder boy, stunned the internet with his extraordinary football skills in a brief yet interesting 7 to 8-second video.
This video has been filmed at the picturesque Keralamkundu Waterfall in Malappuram, has gained the most views for an Instagram reel ever, crossing 555 million views. The reel's popularity has soared beyond expectations, drawing more attention than the combined populations of Spain, Germany, and France.
All started when Muhammad Riswan posted the now-viral video on his Instagram handle on November 18, 2023. There, he shows the world his excellent football skills, displaying tricks and kicks behind the cascading waterfall. It is obvious that much precision and creativity are showed in the video to leave anyone dizzy.
The reel caught the eye of Kerala Tourism, which praised Riswan for his extraordinary talent. The official Kerala Tourism page shared the same video, adding to the buzz. They wrote, “Kick-starting the most-viewed Instagram reel! The viral reel, filmed at Keralamkundu Waterfall, features 21-year old Muhammad Rizwan from Kerala kicking a football behind the waterfall rocks with amazing precision. The reel has amassed over 554 million views and earned recognition from the Guinness World Records.”

As the count of views of the reel was continuously increasing, it eventually surpassed the previous record for the most viewed Instagram reel. This achievement earned him immense pride not only as an individual but also for his hometown and all his fans around the world. He was further confirmed as a social media sensation by the recognition from Guinness World Records. In a subsequent post, Riswan uploaded the same video but with a clip of him holding the certificate he received for breaking the record. The triumph and recognition of millions of his followers were celebrated at this moment.
The viral success of Riswan's Instagram reel has not only brought him fame but also highlighted the potential for Kerala to be a hub for young talent in various fields. The more people who discover the video, the more it will inspire other young athletes to pursue their passions and share their skills with the world. This achievement by Muhammad Riswan reminds us that at times, it just takes an instance of a few seconds of brilliance to make history.