How brands and experts are creating inclusive beauty for all skin tones, conditions, and genders

The beauty industry is undergoing a profound transformation, with a growing commitment to inclusivity. Brands and skincare experts are embracing diversity by developing products that cater to a wide range of skin tones, conditions, and genders, ensuring that beauty is accessible and effective for all. This shift is driven by a desire to reflect the diverse needs of global consumers and to promote the idea that beauty is not confined to a single ideal. Let's take a deeper look at how this revolution is unfolding.

Historically, the beauty industry has been dominated by a narrow definition of beauty, often centered around fair skin tones. However, today’s brands are embracing a broader spectrum of skin tones. As Dr. Smriti Naswa Singh, a Consultant in Dermatology & Cosmetology, notes, skin is classified into six Fitzpatrick types, which vary in how they react to sun exposure. "All colors are considered skin colors," she says, highlighting that the skin’s needs differ based on its melanin content. Brands are now formulating products with a wider shade range to accommodate deeper skin tones, which were previously underserved.

Furthermore, many brands are addressing specific skin conditions such as hyperpigmentation, which is more common in melanin-rich skin. The focus is now on creating products that not only match diverse skin tones but also cater to unique skin needs. For instance, tinted sunscreens and medical-grade skincare products are being designed to address concerns like sun protection for darker skin tones.

The beauty industry's inclusivity also extends to gender. Traditional beauty marketing often targeted women, with men’s grooming products being a separate category. However, gender-neutral skincare and grooming products are on the rise. "Beauty is not just an idea; it is a way of life for us at Mattlook Cosmetics," shares Yashu Jain, Co-Founder & CMO of Mattlook Cosmetics. The brand celebrates multi-colored skin tones and skin conditions, welcoming all identities and creating products that empower individuals to feel confident in their own skin. Similarly, products tailored for men’s specific needs, such as those for oilier, acne-prone skin or beard care, have emerged, signaling a shift toward gender inclusivity in the beauty sector.

Dr. Agni Bose, a Consultant Dermatologist and Dermatosurgeon, emphasizes this shift, saying, "Skincare isn’t one-size-fits-all anymore... this I feel is a very positive step in inclusivity and is making self-care universal." Gender-neutral products, such as face washes, moisturizers, and serums, are being formulated to address universal skin concerns, breaking down traditional gender norms in beauty and self-care.
The beauty industry is shifting towards inclusivity, with brands and skincare experts developing products that cater to diverse skin tones, conditions, and genders. “Brands and skincare experts today are prioritizing inclusivity by formulating products that cater to diverse skin tones, conditions, and genders. This includes expanding shade ranges, developing condition-specific treatments, and using research-backed formulations suitable for various skin types,” says Dr. Aparna Santhanam, Dermatologist & Holistic Wellness Coach. The emphasis is on personalized skincare solutions and representation, helping consumers feel seen and empowered.
The beauty industry is rapidly evolving to meet the growing demand for products that cater to diverse skin tones, conditions, and genders. “The Indian beauty and personal care industry is experiencing unprecedented growth, driven by evolving consumer demands for personalized and inclusive solutions. Consumers seek products that cater to diverse skin tones, types, and individual preferences, reflecting the country’s changing demographics and diverse beauty needs. As a brand, we at Joy Personal Care have been advocates for inclusivity and diversity,” says Poulomi Roy, CMO of Joy Personal Care (RSH Global). As brands focus on innovation and inclusivity, they are increasingly addressing unique challenges such as hyperpigmentation, skin sensitivity, and rosacea. This has led to a rise in custom formulations that respond to specific needs, with many brands expanding shade ranges and moving away from a “one-size-fits-all” approach.

In response to this demand for tailored products, the beauty industry is also embracing gender-neutral skincare and breaking away from outdated beauty standards. “Diversity and inclusion is the call of the hour right now. Consumers are learning to ask for what they want and rightly deserve, so beauty brands have to be two steps ahead,” says Rhea Sugwekar, Regulatory Researcher at June Cosmetics Solutions. Today, skincare brands are incorporating insights from dermatologists, aestheticians, and skin experts to create products that not only address diverse skin tones but also accommodate the specific needs of the Indian consumer, dealing with challenges like pollution and stress. Dr. Shifa Yadav, Consultant Dermatologist, highlights the increasing awareness among consumers, noting that the shift towards personalized skincare is empowered by social media and a growing understanding of skin health. As Niharika Jhunjhunwala, Founder and CEO of Clayco, explains, this transformation is a move towards unfiltered beauty and inclusivity, where brands are engaging with diverse communities and challenging traditional beauty ideals.

The beauty industry is evolving to celebrate diversity, with brands and skincare experts creating products that cater to a wide range of skin tones, conditions, and genders. “Beauty is not one-size-fits-all, and the future of the industry lies in celebrating diversity,” says Ms. Aashka Goradia Goble, Co-Founder and CMO of Renee Cosmetics. This shift is not just about products but also about perspective—brands are embracing diversity in their campaigns and formulations. The emphasis is on making every individual feel empowered and confident in their natural skin.
Beauty belongs to everyone - this core belief drives our mission, feels Anuj Seth CEO of Neutriderm. "As the industry evolves, we're witnessing a transformative approach that acknowledges and caters to diverse skin conditions, tones, and types. Our commitment extends beyond conventional categories, recognizing that true inclusivity means creating solutions for people of every age, gender, and skin concern," says Seth.

The shift towards inclusivity in the beauty industry goes hand in hand with a growing emphasis on skin health. No longer is beauty merely about appearance—it's about embracing one’s natural skin condition and promoting self-love through healthy skincare practices. Dr. Neena Khanna, Head of Dermatology at Amrita Hospital, highlights the importance of skin health by saying, "Healthy skin - not its color - defines beauty." Brands are moving away from promoting fairness or specific beauty standards and instead focusing on treating skin concerns like acne, sensitivity, and dryness, regardless of skin color.

Aromatherapy and natural skincare ingredients have gained prominence in this context. Products containing essential oils such as tea tree oil for acne-prone skin, rose oil for dry skin, and sandalwood for sensitive skin are now widely available. These ingredients are not only effective but also cater to a diverse range of skin conditions, ensuring that everyone can find solutions tailored to their needs. As Blossom Kochhar, Skin Expert and Chairperson of the Blossom Kochhar Group, explains, "The goal is to promote self-love and encourage people to take care of their skin in the healthiest, most effective way possible."

As technology continues to advance, personalized skincare has become a focal point in the industry. AI-powered diagnostics, which assess an individual’s skin condition and recommend products accordingly, are changing the way consumers approach beauty. Dr. Charu Sharma, Head of Dermatology and Co-Founder at Cureskin, shares, "Beauty is deeply personal and rooted in skin health rather than societal standards or trends." By leveraging scientific data, brands are offering tailored solutions that address specific skin concerns, whether it’s acne, pigmentation, or dryness.

Innovation in skincare is not limited to personalization. The industry is also evolving with new formulations designed to meet the specific needs of diverse skin types. For instance, lighter, non-greasy formulas are becoming popular for oily and combination skin, while richer moisturizers are designed to nourish dry or mature skin. As Dr. Sagar Gujjar, Founder and Head of Skinwood – A Luxury Aesthetics Centre, puts it, "The rise of gender-neutral skincare further reinforces a commitment to universal beauty."
"At Forever Living, inclusivity is more than a value; it’s about celebrating diversity and creating solutions for everyone," says Harish Singla, CSM, Forever Living Products India.

Inclusivity is not just about products, it’s also about representation in marketing. Many brands are now using real, diverse individuals in their advertisements to celebrate beauty in all its forms. Dr. Rinky Kapoor, Consultant Dermatologist, points out that "Brands are using diverse skin tones and not just promoting fair skin tones." This shift in marketing is empowering consumers to see themselves represented and to feel more confident about their beauty choices.

Additionally, brands are embracing the importance of personalized care by collaborating with dermatologists and skincare experts to develop products that are both safe and effective. The use of expert knowledge ensures that products address real skin concerns and are suitable for a variety of skin tones and conditions.

Inclusivity in beauty goes beyond skin tones and conditions. It also embraces the diverse identities and personal expressions of individuals. Akanksha Sharma, CEO & Co-Founder of CITTA, explains, "Beauty is not about fitting in; it’s about standing out and celebrating every shade, every condition, and every identity." The goal is to empower individuals to embrace their uniqueness, whether through skincare or makeup.

The changing landscape of beauty is also evident in the growth of the Indian beauty industry. Companies like Swiss Beauty are reflecting India’s diverse culture through products designed for all skin tones and genders. Mohit Goyal, Co-Founder and MD of Swiss Beauty, asserts, "Beauty, to us, is as diverse and multifaceted as the people who define it." As societal norms around self-expression continue to evolve, brands are responding by creating inclusive solutions that reflect the rich diversity of their consumers.

The beauty industry’s transformation toward inclusivity is a reflection of a broader cultural shift that celebrates individuality, skin health, and diverse expressions of beauty. With personalized products, gender-neutral skincare, and formulations that cater to a wide range of skin tones and conditions, the future of beauty is one of empowerment and authenticity.

As Dr. Nithin Vinod, Managing & Executive Director of Finesse Aesthetic, puts it, "Beauty emerges from within and does not depend on the color of your skin or the shape of your body." With continued research, innovation, and collaboration between experts and brands, the beauty industry is poised to become a space where everyone—regardless of their skin tone, condition, or identity, feels seen, valued, and celebrated.
In this inclusive future, beauty is not just about looking good, it’s about feeling good, embracing your uniqueness, and taking care of your skin in a way that empowers you. The message is clear: beauty belongs to everyone.