Happy moviegoers are a hungry bunch!: Cinemas, malls see surge in F&B sales
Jul 26, 2023, 06:00 (IST)
The recent Hollywood releases have significantly increased footfall at Indian cinemas, resulting in a rise in food and beverage (F&B) sales. Popcorn, soft drinks, nachos, and samosas are the most popular F&B items. F&B outlets have seen a 10-15% rise in sales, and some single-screen theaters have reported a 40% increase. The end-of-season sales at retail stores have also contributed to the surge in cinema attendance. Theater owners hope the trend continues with upcoming big-ticket Indian movie releases.