Shark Tank India 4: Kunal Bahl recognizes pitcher Annu Grover he met 14 years back; says ‘I have liked the fact that you would send me updates and I have read them’

In the latest episode of Shark Tank India Season 4, two pioneering plant-based companies, Nurturing Green and Kyari, participated in the season's first face-off. The episode featured esteemed panelists Anupam Mittal, Namita Thapar, Peyush Bansal, Vineeta Singh, and Kunal Bahl. The focus was on innovative plant-based solutions, with Nurturing Green's founder, Annu Grover, taking center stage for the initial pitch.

Annu Grover, the visionary behind Nurturing Green, emphasized the significance of promoting plants over traditional bouquets. He highlighted the lifetime value and emotional connection that plants bring, saying, "We're not just selling plants; we're selling a lifetime of memories and experiences. Our plants become an integral part of our customers' lives, providing a sense of joy, comfort, and tranquility." With a 14-year track record, Nurturing Green has carved a niche in home decor, home gardening, and corporate gifting, building a loyal customer base through its innovative offerings.

After his pitch, a heartfelt moment unfolded when Kunal Bahl revealed his long-standing acquaintance with Annu Grover. Kunal shared, "I had met Annu in Cybercity when he had started out around 10 years back. Aapki ek cheez jo mujhe achhi lagi hai is in 14 years, you would frequently send me your updates and I would read all those updates." This acknowledgment underscored the importance of persistence and maintaining relationships over the years.
Nurturing Green sought ₹1 crore for 1% equity. After the face-off, Vineeta Singh offered ₹50 lakh for 1.25% equity, along with ₹50 lakh in debt at 10% interest for three years. With no other offers from the sharks, Annu accepted Vineeta's proposal, marking a significant milestone for Nurturing Green.


This episode highlighted the power of persistence, innovation, and the value of nurturing relationships, both with nature and within the business community. Annu Grover's journey with Nurturing Green exemplifies the impact of sustained effort and the importance of staying connected with mentors and industry leaders.