Richard Rutter

I've been thinking about Agentic AI quite a bit, and wanted to share some thoughts on what it might take for us to trust Agents, and how we can break that down into something we can unpack and solve for. https://lnkd.in/ez7MUgS8

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We often have to explain this to SMEs over and over (especially those in the defence market), so we made an article on it to give more depth to the reasoning. Ultimately, Google needs to know who you are and what you do, before they’ll show your website in search results 💡

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Design Review & Critique Why are design reviews important? There is a right and wrong was to critique a design idea and which one you employ begins with the setting of expectations. You need to learn HOW to critique. It is not about ripping a thing apart, or “scoring points”. About 20 years ago, I had a VP give me absolutely terrible feedback in a design review. It was one sentence; "This design is shit." Not helpful. Not a very good leader in my book. That was the catalyst for me really thinking about design critique and I eventually put together a presentation that I now share with any team I lead. It was pretty simple. I still use it today. I begin by telling the story of the leader who didn’t know how to lead. I always started this presentation by asking about the image on this post.  Surprisingly some didn’t get it. Design Review & Critique Why are design reviews important? Critiques are meant to improve output, rather than hinder progress. Collaboration and feedback improves your work. The designer who owns the design should own the critique session. Reviews should be conducted early and often in the process. Moderator Have a Moderator to help keep people focused and make sure the presenter has a successful critique. They should make sure the feedback doesn’t veer away from the presenter’s scope; be a time-keeper. The moderator sends anything requiring deeper discussion to a ‘parking lot’. Explain that questions should be held/written down until the end. Presenter The person who owns the design. Explain what you are showing, convey what you have done, and be clear about where you need help. Communicate what stage you are at in the process. Walk through your rationale. Provide context. Accept any feedback graciously & thoughtfully. The commentary is (should be) on the work, NOT you. Take notes during the feedback. Reviewers Those critiquing the design. Ask yourself, ‘How can I help this person improve their work?’ Hold your questions until the presenter is done, unless it is a clarifying question. Write down any feedback you think of. Frame it for understanding and action. Your feedback should be useful. Speak about the design NOT the designer. Avoid the pronoun ‘you’. Understand what they have done. See the opportunities to improve. Be specific about what is working and what is not. Speak from the target-customer-user’s perspective. YOU are not the user. That’s pretty much it. What have you done? How have you handled difficult situations. What feedback do you have for me on this subject? Read more - and view the presentation on my Substack... https://lnkd.in/gwyZRNWp

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Struggling with poor conversion or user drop-off on your website? UX design might be the missing link. In our latest blog, we explore how effective UX solves real challenges in custom website builds - improving performance, engagement, and ROI. Read more: https://lnkd.in/en5v4WgG

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