The Latest

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  Instagram Tests Changing ‘Following’ Display to ‘Friends’

  The change puts more emphasis on mutual follows, which could alter the dynamics of the app.

  Instagram

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  YouTube’s CEO Outlines Key Areas of Focus for 2026

  AI, CTV and creators are high on the agenda for YouTube CEO Neal Mohan. 

  Content Marketing

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  X Adds Starter Packs to Help Users Find Relevant Creators

  Which is the same feature that Bluesky and Threads also have.

  X (Twitter)

• 

  TikTok Adds More Control Options to Smart+ Campaigns

  Some new options for your AI-powered TikTok campaigns. 

  Social Marketing

• 

  TikTok Launches New Ad Options for Streaming Providers

  New ways for entertainment brands to connect with TikTok’s audience.

  TikTok

• 

  Meta Announces Funding Grants for Research Into AI Glasses Use

  Meta’s looking for uniwue, valuable use cases for its AI glasses.

  Social Media Updates

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  X Publishes AI-Powered Algorithm Code

  X has tried to simplify its algorithm ranking, with mixed results.

  X (Twitter)

• 

  FTC Announces Appeal in Meta Antitrust Case

  The case was initially launched in 2020 when the FTC alleged Meta had built a monopoly.

  Facebook

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  Meta Adds More Languages To AI Translations for Reels

  More ways to reach potentially millions more viewers with your Reels clips. 

  Facebook

• 

  TikTok Still Faces Expulsion From the US

  With two days to go before its next deadline, details are yet to be confirmed about TikTok’s U.S. sell off.

  TikTok

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  YouTube Updates Video Management Options on Mobile

  The latest updates to YouTube’s mobile upload and management options. 

  Content Marketing

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  Threads Continues To Add Users as X Sees Ongoing Declines

  Is Threads actually now beating X in daily active users?

  Social Media Updates

• 

  Meta Says the Science Does Not Support Teen Social Media Bans

  Meta has outlined the scope of work that it’s undertaking to better protect teens. 

  Social Media Updates

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  TikTok Adds Teen Safety Measures in EU, Outlines Economic Contribution

  New data from TikTok as it looks to reduce regulatory pressure.

  TikTok

• 

  The Rise of Gen AI Apps [Infographic]

  Generative AI apps are predicted to see 118% download growth in 2026.

  Social Media Updates

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  X Bans InfoFi Projects From Mass Posting

  Another effort to reduce the amount of spam posting in the app.

  X (Twitter)

• 

  TikTok Adds More AI-Powered Tools To Assist TikTok Shop Merchants

  Some new AI tools to streamline your TikTok Shop listing process. 

  Social Marketing

• 

  Google Expands Budget Allocation Options for Ad Campaigns

  Now, you can set an overall budget for the duration of your campaign. 

  Social Marketing

• 

  Pinterest Highlights Trending Colors for 2026

  These are the colors that Pinterest’s team believes will drive more interest this year. 

  Pinterest

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  YouTube Adds More Promote Targeting Options, Image-To-Video AI

  YouTube’s latest image-to-video addition lets you add up to three images to be merged into a short video clip.

  Social Media Updates

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  TikTok Shares 2026 Trend Predictions for Marketers

  New insights from TikTok, based on emerging user trends.

  Social Marketing

• 

  X Updates Grok Code To Address Backlash Over Non-Consensual Images

  For some reason, X is pushing back against restrictions on the generation of non-consensual images.

  X (Twitter)

• 

  Edits Gets IG Links, Weekly Ideas and New Video Effects Features

  The latest round of updates for IG’s separate video editing app.

  Content Marketing

• 

  YouTube Adds More Protections for Teen Users

  YouTube is looking to give parents more control and assurance.

  Social Media Updates

• 

  Google Adds AI-Powered Comparisons To Trends

  A handy addition to help improve your Google Trends data comparisons.

  Content Marketing

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