MINT

🚀 Big end-of-year momentum at MINT! We just launched MINT IQ, our mobile web app that puts a team of AI agents in the palm of your hand. Real-time performance insights. Board-ready reports. Voice mode. All powered by the same agentic intelligence behind the MINT platform. That is not all: 🎙️ Podcast with IBM: We joined Ann Funnai on "Think Transformers" to break down how multimodal AI and automation are reshaping work, marketing, and innovation. 📊 New McKinsey insights: Despite record martech spend, CMOs still struggle to prove ROI. We unpack the real reasons — from fragmented stacks to talent gaps — and how AI agents can finally close the loop. Check out the latest edition of The Agentic Advertiser now!

What if you could have a specialized media team in your pocket – always on, trained on your company data, and supporting you with the insights that help you perform better at work? We are proud to unveil MINT IQ today, a mobile web app that puts a specialized team of AI Agents, focused on reporting and media, directly in the hands of senior marketing, media, and sales leaders. It is an executive companion that walks you into every meeting with data you can trust, in the formats your teams rely on. How senior leaders will benefit from MINT IQ: 💡 Enter meetings armed with real-time visibility into how every advertising dollar moves the needle on incremental sales.   🎯 Monitor the daily, cross-channel health of high-impact campaigns: launches, promos, Black Friday, across digital and traditional channels.  📈 Generate board-ready reports in PowerPoint, Excel, or your preferred formats without waiting for a separate reporting cycle. Zero clicks, instant, actionable insights. Find our more at: https://lnkd.in/eHJKFMkk #AgenticAI #Advertising #Marketing

From seasonality to shifting routes, travel brands face constant complexity. This case shows how centralized media intelligence gave one leading travel company the visibility and collaboration needed to react faster, optimize better, and scale globally with confidence. See the full story: https://lnkd.in/dynEgfyK #SuccessStory #AdvertisingIntelligence #AIAgents

Season 2 of IBM's Transformers podcast has officially wrapped! A huge thank you to Ann Funai, CIO and VP Business Platform Transformation at IBM, for hosting such thought-provoking conversations throughout the season. The finale episode, "From Elephants to AI Agents: A CXO Survival Guide," brings together the most memorable insights on navigating AI transformation at enterprise scale. We're honored to have been part of this journey and grateful to every leader who shared their real-world expertise. 🎬 Watch the full episode on YouTube: https://lnkd.in/dbK93KCf With special thanks to: Mark Polyak - CPTO, MINT Frank Sweeney - CIO, Arizona Department of Child Safety David Tan - CTO, CrushBank Todd Brooks - CEO, FalconStor Software Miha Kralj - CTO of the Microsoft Practice at IBM Consulting Shibani Ahuja - SVP Enterprise IT Strategy, Salesforce Dr. Michelle Barry - CEO & Co-Founder, CTI LifeHealth Michael Gowen - CRO, Celerity Limited Amala Duggirala - Head of Digital Data and Technology, USAA Ron Morita - CTO, FalconStor Software Martin Fiore - Americas Vice Chair, Tax, EY Barbra Sainsurin - GCMO, Anthropologie Group Kanthi Morrissey - Vice President & Chief Tax Officer, IBM #AdvertisingIntelligence #AIAgents

Great summary of my conversation with Francesco Brenna of IBM on what it takes to efficiently deploy and maintain agentic workflows for enterprise use. https://lnkd.in/egdNJFFp.

AI is evolving fast, and businesses need trusted partners to help separate real value from the hype. In this episode of Transformers, Ann Funai talks with MINT's Mark P about responsible innovation, workflow automation, and how multimodal systems are accelerating creative production and business outcomes. Catch the full discussion on YouTube → https://ibm.co/6045BrU5W

Looking forward to this conversation with General Assembly! Future Skills: Engineering the Next Generation of AI Talent Your engineering team probably adopted a few new AI tools this quarter. Maybe your governance is still catching up. Maybe what worked in pilot mode is causing headaches in production. That's the reality most of us are navigating right now. On December 10, our Mark Polyak will join Jeff Bergin, PhD and Quintana P. to discuss how tech leaders are closing the gap between experimentation and AI expertise. We'll talk about: • How roles are shifting: which skills matter more now, which are fading, and which will always be essential • What training actually sticks and moves the needle on performance and retention • The difference between AI familiarity and real fluency • Where to draw the line between automation and human judgment when the stakes are high If you're leading a tech team and figuring out how to scale AI responsibly, you'll find this useful! Save your spot: https://lnkd.in/dibURZzz #AdvertisingIntelligence #AIAgents #AI

At MINT.ai, campaign and channel performance data is the backbone of decision-making. But as the number of campaigns, media partners, and channels grows, so does the complexity of managing and analyzing it. That’s why the #ARM platform has been upgraded to a next-generation Data Warehouse Architecture built on Snowflake. So, how does this shift help teams unlock better, faster, and more reliable insights from their campaign and channel data? Let’s explore ⤵

AI takes care of the repetitive, enhances the measurable, and amplifies the creative. 🎧 Hear more about the three biggest ways it is reshaping marketing in this Transformers podcast episode. #TransformersPodcast #IBM #MINT

Converting 77% AI Trust into Economic Advantage: The Global South's Hidden Asset Lorenzo Larini, CEO of MINT and AIFOD Senior Fellow, identifies a remarkable competitive advantage in the latest AIFOD Public Forum Session: developing nations hold significantly higher trust in AI than developed nations. "There is an asset currently in the Global South which is evident in the data. India, 78% of people trust in AI. China, 83%. Nigeria, 77%. Brazil, 74%. If you move to US, 39%. Canada, 40%." This trust advantage creates opportunity that regulation could easily destroy. High trust reduces friction in AI adoption, accelerating deployment across critical sectors. But Larini warns this asset is fragile: "It can be easily lost, deploying the wrong unethical services." His FAST framework Fair, Accountable, Secure, Transparent emerged from surveying hundreds of thousands of people about their actual experiences with AI systems. "These are the four ingredients that people expect when they interact with AI tools." Larini challenges assumptions about regulation: "There are two kinds of businesses. Either you are a criminal organization or you are in every other business. If you are not part of a criminal organization, being unethical will destroy your company." Market mechanisms already punish unethical AI in legitimate businesses faster than regulatory audits. His focus shifts to architecture over auditing: "Average large language models hallucinate about 20% of the time. With multi-LLMs model, multiple agents, it gets to around five to six percent." Read the full article: https://lnkd.in/gvSEJ-iU #AIGovernance #AIFOD #AIEthics #EmergingMarkets #TechPolicy #GlobalDevelopment